While direct marketing activity is important, it’s vital to consider the setting or environment, previous interactions and anything else that may influence people.

For example, stereotyping when selecting imagery and video content. This tendency to hold opinions or associate stereotypes with individuals without intention can narrow the message and the audience, so by being aware we can create better customer experiences that resonate deeper with a broader audience.

Listen to this episode to understand how we rely heavily on contextual cues to process incoming sensory data and assign meaning to it. By being aware of this, we can consider different interpretations of an object, word, emotion, or social event depending on the contextual framework in which it is experienced.

Thanks for listening.

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Research related to this episode:

• https://www.hbs.edu/ris/Publication%20Files/Thomadsen%20et%20al%202017%20-%20How%20Context%20Affects%20Choice_3053d369-3473-45fc-94a3-b18cd100d5d3.pdf
• https://kids.frontiersin.org/articles/10.3389/frym.2018.00003
• https://insidebe.com/articles/context-is-the-marketing-superweapon/