Brian and Iain discuss the latest happenings with OpenAI, including the release of ChatGPT 4.0 and the departure of key team members. They also discuss Google's AI Overviews in search results and the potential for a TweetDeck-like interface for Threads. We also touch on marketing pitfalls, such as unrealistic expectations and not setting clear goals.

Sound Bites

• "OpenAI is rolling; whether they're rolling in a positive fashion or a negative fashion or both, they're rolling right now."

• "The most interesting side is the idea of AGI or artificial general intelligence, and whether or not that's kind of being achieved maybe in the background is what's most interesting to me."

• "Iain hates Threads!"

Takeaways

• OpenAI has released ChatGPT 4.0 and has experienced high-profile departures, raising concerns about the company's direction and the safety of AI
• Google's AI Overviews in search results aim to provide more comprehensive and accurate information to users
• The possibility of a TweetDeck-like interface for Threads may improve user experience and encourage more brands to use the feature
• Marketing pitfalls include not setting clear goals, having unrealistic expectations, and getting distracted by new tools or trends
• Data-driven decision-making and a focus on long-term strategies are crucial for marketing success

☕️ The Agenda:

02:20 Iain’s Cool Connection to Golf

04:40 Everything is Happening at OpenAI

12:05 What is P(doom)?

13:55 Do We Care? - Treads Testing Pinned Columns

18:25 Do We Care? - Google Introduces AI Overviews

26:20 Common Marketing Pitfalls and Strategies to Avoid Them