This week, we discuss marketing a new business and the decline of niche message boards. When marketing a new business, we recommend building a digital strategy, understanding the market and competition, and utilizing paid ads and social media. Never underestimate the importance of creating a Google Business Listing and generating content like photos and videos. We also acknowledge that Reddit has become a popular platform regarding message boards, but some argue that it can't replace the passion and knowledge found in niche forums. We discuss the evolution of messaging boards and the advantages and challenges of using Reddit as a resource. The new product rap song from Canva’s recent event gets us thinking about other products that can use a musical promotion (wrong answers only!).

Takeaways

• When marketing a new business, it's important to build a digital strategy, understand the market and competition, and utilize paid ads and social media.
• Creating a Google business listing and generating content like photos and videos are essential for establishing an online presence.
• While Reddit has become a popular platform, some argue it can't replace the passion and knowledge in niche message boards.
• Convenience plays a role in the decline of niche forums, as people prefer having everything in one place on platforms like Reddit.
• Forums were generally good at keeping bots at bay, but Reddit has a wider breadth of content.
• TikTok's Symphony AI avatars are impressive and could impact user-generated content.
• MrBeast's view stats tool on YouTube is highly useful for gaining insights into videos.
• Google Ads is rolling out a new interface in August

Chapters

03:00 The Best Star Wars Movie

07:51 Building a Digital Strategy for a Brand New Business

16:20 Exploring Reddit as a Social Media Platform

18:50 The Role of Search Engines in Finding Information on Reddit

25:15 Advertising Potential and Limitations on Reddit

28:25 Tech Products That Could Benefit from Rap Songs