• Episode 24 -- Anheuser-Busch: A Case Study in Corporate Activism

  • May 15 2023
  • Length: 5 mins
  • Podcast

Episode 24 -- Anheuser-Busch: A Case Study in Corporate Activism By cover art

Episode 24 -- Anheuser-Busch: A Case Study in Corporate Activism

Listen for free

View show details

  • Summary

  • The Anheuser-Busch recent marketing campaign stirred up a lot of conversation and action from consumers -- on both sides of the issue. Now company marketing executives are on "leave," consumers across the board are angry, a boycott is in progress, sales and stocks are down, and other Anheuser brands are feeling the impact as well.

    All of this begs the question: Should PR pros be pushing corporate activism? Today we play the game of Survey Says to get some insights on what consumers actually think about corporate engagement in political and social issues.

    Every PR pro should be in tune with this data.

    Grab a pen and paper, and take some notes today as we dig in to some more PR learning love.
    Show more Show less
activate_primeday_promo_in_buybox_DT
Management Marketing Economics
Show more Show less

What listeners say about Episode 24 -- Anheuser-Busch: A Case Study in Corporate Activism

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available