• Episode 3: I Believe in the Power of the Brief

  • Mar 20 2024
  • Length: 32 mins
  • Podcast

Episode 3: I Believe in the Power of the Brief  By  cover art

Episode 3: I Believe in the Power of the Brief

  • Summary

  • James Kissell, Global Head of Agile Marketing at Fujitsu joins me on today's episode. He has recently just judged Campaign Magazine’s Agency of the Year Awards 2020-2023 for Asia Pacific and has a wealth of experience with agencies. Today we discuss:

    • What are the key qualities that make an agency stand out above others?
    • Do you think clients are also responsible for getting the best out of their agency? And if so, how do you do this?
    • Future growth opportunities for agencies
    • Campaign war story

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