What are the 5 common mistakes that home service professionals make? In this episode Uncle Joe Crisara interviews Mike Busher and they discuss these 5 common mistakes many home service professionals make. Listen to this podcast and make more profit $$$! It's all here on this episode of The Service MVP Podcast with Joe Crisara! Contact Joe Crisara Service MVP. Podcast Episode Transcription: We would offer up to a 15 year warranty but the customer is also paying for 15 years of service with that so we can make sure that they're married together right I don't want to give you a 15 year warranty if you're not going to maintain the system so I make sure you have both welcome welcome to the service MVP podcast this is where you go to learn how to use pure motive service to create higher value to grow your results grow your results and now here is your host America's service sales coach Joe Crisara alright everybody welcome to the service MVP podcast my name is Joe Crisara America's service sales coach and I am here today with one of the people that I am most proud of as one of my students here taking our total immersion training his name is Mike Busher, Mike is a seasoned sales professional who's now doing coaching for service MP he also does a pricing meeting that's called our pricing profit tax which is made for service taking members to be able to price out their services the best Mike welcome to the program how you doing today I'm doing good Joe thank you for having me I appreciate and being able to talk to everybody today thank you for taking your time Mike at through a hard day of work you still have enough time to help all you professionals out there get your pricing set up so today's meeting is going to be called I'm in pricing blunders and how to avoid them Mike will be here I'm telling you some of the biggest mistakes that noticed with people that he's been coaching with over the last couple of months now in our company Mike welcome why did you tell people this little bit about yourself and some of the histories that people know who you are sure so I've been in the HVAC industry for a little over six years was able to start with the company here in the Twin Cities with genz Ryan plumbing and heating and they really gave me the opportunity to take anything and everything I wanted for training which included all the HVAC training technical wise and then on top of it Joe your process with pure mode of service and being able to marry the two of those together I've got a fairly lengthy sales career in other industries over the years but never was very successful or had the type of success until I saw your system was able to work there for about 3 1/2 almost four years as a coach and trainer manager and field technician and got to the point of being a $2 million producer as a technician and then decided I was going to take my show on the road and and went across the country and went to a little company a lot of people know called sky heating and air in Portland with Travis Smith and that's where I really was challenged #1 because it was a big challenge moving across the country during COVID and just was challenged on what I was capable of and there is capable of getting to almost half a million in a month in production and just learned a lot about myself in the process and then you're training helped to push that even further to push the envelope of what I wanted to offer to the customer like what was the output that was your highest output when you're there it's got 488,000 in a month which at the time was a record that record only last about 22 days somebody dashed it with 629,000 yeah just it was great being able to even put myself in that arena and never even thought that that was something impossible well Mike yeah you definitely have earned your stripes doing almost 3 1/2 million dollars in sales in a year and so let's talk about some of those common pricing blunders that people make Mike let's get right into it what is the first pricing blunder that you think the number one pricing bonder you see that out there making the general public people who don't understand their pricing number one Joe is going to have to be not offering premium mid Ranger economy choices what happens Joe is what I've noticed it's it's unfortunate but technicians and companies and owners in general think that maybe giving your customer one or two options is going to be just enough through the peer motive process I was able to realize that now if we can give them two premium 2 mid range and two economy options the customer is going to choose way more and it makes it that much easier of a process that they get to decide and uh what I've noticed is there can be a lot of variations people think just a good better best is OK that's even taught in the industry we we work in unfortunately for pure motive service we're able to take that to a whole nother level to be able to make sure that customers and clients are ...
