• Episode 6: Behavioural Biases - Simplicity

  • Jun 5 2024
  • Length: 12 mins
  • Podcast

Episode 6: Behavioural Biases - Simplicity By cover art

Episode 6: Behavioural Biases - Simplicity

Listen for free

View show details

  • Summary

  • Do you often ask the question: is this the easiest possible way to achieve the desired outcome?

    In this episode, we discuss multiple ways to simplify and improve experiences, with examples from big brands that excel at this.

    People are constantly overloaded with decisions – around 35,000+ per day! This means that your marketing needs to be as simple as possible so we can make decisions easy for our customers. While planning out your customer experience and each individual interaction, take time to consider whether it is as simple as possible.

    Thanks for listening. Don’t miss out on your copy of Fabricx’s Behavioural Bias Framework:

    Connect with us!

    Instagram: @fabricxlabs

    LinkedIn: https://www.linkedin.com/company/fabricxagency

    LinkedIn: https://www.linkedin.com/in/si-elliott/

    Research related to this episode:

    • https://www.nature.com/articles/s41599-023-01542-z
    • https://www.investopedia.com/terms/h/heuristics.asp#:~:text=A%20heuristic%20is%20a%20mental,or%20solutions%20to%20complex%20problems

    Power of free:

    • https://newristics.com/heuristics-biases/power-of-free
    • https://vikramgoyal2012.medium.com/lessons-from-predictably-irrational-by-dan-ariely-e10eaad14b70
    Show more Show less
activate_primeday_promo_in_buybox_DT
Leadership Marketing Economics
Show more Show less

What listeners say about Episode 6: Behavioural Biases - Simplicity

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available