• Episode 7: The Clients Perspective - Jess White

  • May 16 2024
  • Length: 49 mins
  • Podcast

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Episode 7: The Clients Perspective - Jess White

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  • Summary

  • Jess White, a fractional Marketing Director who is an experienced, senior marketing & events specialist joined me on the podcast today to discuss her view on agencies/ client relationships.

    Having worked with both clients and agencies, she has a unique insight into what works best and what are the pitfalls that many agencies are falling into.

    We discuss:

    • Things agencies fail to understand when it comes to their clients?
    • Consequences of poor communication
    • How to add extra value
    • The value of face-to-face meetings
    • Importance of having a client centric mindset throughout your agency

    Key takeaway:

    "your job is to make them look good and make their job easier"
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