In this week’s episode, Content Marketing Institute’s Robert Rose is asking why anyone needs content marketing. He talks with marketing professor Marcus Collins about businesses making it rain for content marketers – and about culture in content. And he shares an article packed with ideas for making your content more engaging. And that’s a wrap for the week ending July 31, 2020. 

NEWS ITEM OF THE WEEK  

Content Marketing Spending Rising Sharply 

https://www.ana.net/content/show/id/61273

INTERVIEW OF THE WEEK  

Robert’s guest this week is marketing lecturer Marcus Collins, who studies the effects of cultural contagion on consumer behavior at the Ross School of Business, University of Michigan. He translates these cultural learnings for brands wishing to create contagious marketing campaigns that extend across both the online and offline worlds of social. Acknowledged for his strategic and creative contributions, he’s an Advertising Age 40 Under 40 recipient and a Clio award winner who has launched campaigns like Cliff Paul for State Farm, Made In America Music Festival for Budweiser, Hello Brooklyn for the Brooklyn Nets, and Eggo + Netflix’s Stranger Things conquest. Marcus also has been the chief consumer connections officer at Doner since 2018. 

Learn more about Marcus: 

• Visit his website http://marctothec.com/
• Connect on social – he’s @Marctothec on Instagram, Twitter, and LinkedIn. 

OUR CONTENT MARKETING IDEA OF THE WEEK  

10 Ways to Make Content More Engaging 

https://contentmarketinginstitute.com/2010/10/make-content-more-engaging/ 

SPONSOR  

SiteCore  

A well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.   

Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end.   

There is a  new post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.    

Download the guide today at: https://cmi.media/sitecore-lifecycle