My latest guest on the Education Marketing Leader told me, "I can't do anything for you," when I met her for the first time at NCMPR this March.

What she meant was she was no longer in the market.I was there as a vendor, and she, a retired higher ed marketer, was an attendee.

"You can talk with me," I responded, and that's what we did.

I recently had the pleasure of interviewing Sally Cameron, Communication Strategist at ThreeC Strategy and former VP of College Communications at Bristol Community College (31 years!).

She's also the former president of the National Council for Marketing & Public Relations (NCMPR).

Here's what you should know:

𝐌𝐞𝐧𝐭𝐨𝐫𝐬𝐡𝐢𝐩 𝐢𝐬 𝐂𝐫𝐮𝐜𝐢𝐚𝐥

Sally emphasized the importance of mentorship. Her own career was shaped by a mentor who taught her to think strategically and manage budgets. She passed on that legacy.

𝐇𝐢𝐫𝐢𝐧𝐠 𝐟𝐨𝐫 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥

Sally often hired people who might not have had the most experience but had a strong passion and desire to excel.

𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐄𝐯𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧

She used practical tasks like creating recruitment campaigns to assess potential hires. This approach helped her understand a candidate's creativity and decision-making skills.

𝐒𝐭𝐚𝐲𝐢𝐧𝐠 𝐔𝐩𝐝𝐚𝐭𝐞𝐝

Sally was a pioneer in adopting new technologies at Bristol Community College. She introduced the college's first Facebook page and emphasized the importance of staying updated with new tools and technologies. Her boldness earned her Paragon Awards.

𝐒𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐯𝐞 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭

Creating a supportive environment where effort is valued over perfection is key. Sally protected her team from the consequences of mistakes and encouraged learning from experiences.

𝐀𝐝𝐯𝐢𝐜𝐞 𝐟𝐨𝐫 𝐀𝐬𝐩𝐢𝐫𝐢𝐧𝐠 𝐇𝐢𝐠𝐡𝐞𝐫 𝐄𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬:

Always be learning. Stay curious and keep up with new trends and technologies.

Know your audience.

Communicate in a way that resonates with them and fulfills their needs.

Connect with Sally:

Email: SallyCC@comcast.net

LinkedIn: Sally Cameron

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Your feedback helps me improve and reach more highly educated marketing professionals.

Until next time. ✌️