Welcome back to LIFTS, on this special episode, Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks discuss the recent changes at Xponential Fitness and the departure of Anthony Geisler with Jon Canarick, Managing Partner at North Castle Partners, they are the leading small cap consumer private equity firm focused in the Healthy, Active, and Sustainable Living sectors.

During this conversation, Jon offers his views on the potential impact of Anthony Geisler's departure from Xponential, particularly on brand acquisition efforts and the process of selling new franchises.

They delve deeper into insights around the lack of proof points and data available for potential franchises to properly assess the likelihood of success in a specific location.

Topics discussed include:

● Anthony Geisler's departure from Xponential and its potential impact.

● The lack of sufficient proof points and location-specific performance data provided to potential

franchisees before large-scale sales begin.

● Variability in boutique fitness studio build costs and revenue potentials.

● Lessons learned from Exponential and F45's rapid expansion strategies.

• Outlook on the fitness industry and opportunities for brands.

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0:00 Intro

1:27 The changes at Xponential Fitness

09:20 Investment in brands and the impact of rapid growth

12:35 Boutique fitness models and build out costs

16:25 Lack of proof points and how to educate potential investors opening up in the fitness market

18:37 The regulations required by franchises

23:37 How the impact of the news from Xponential will impact expansion strategies

32:38 Final thoughts

On this week's episode of LIFTS, Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks speak with Bruce Smith, Founder of Hydrow, the leading connected rower that brings the on-water experience of rowing straight to your home. They discuss Hydrow's recent developments, including the acquisition of a digital resistance training company aimed at transforming strength training. Bruce shares his vision of combining rowing, strength and other modalities into a single connected fitness platform.

He also offers his perspective on Peloton's challenges and potential paths forward under new leadership. They explore topics like motivation, incentives, and how technology can be leveraged to improve long-term user adherence. They also consider trends in the industry, such as the growing emphasis on whole health and wellness.

Topics discussed include:

● Hydrow's acquisition of a digital resistance company and plans to integrate strength training.

● Peloton's leadership changes and challenges.

● Using technology and data to better understand user motivation and incentivization.

● The growing trend of whole health and wellness among fitness brands.

● Predictions for the future of connected fitness, including potential consolidation in the industry.

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Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog:

https://escapefitness.com/support/catalog

https://escapefitness.com/support/catalogue

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LinkedIn: https://www.linkedin.com/company/escapefitness/

0:00 Intro

2:39 Who are Hydrow

6:59 New Strength Training Technology

12:19 The Challenges facing Peloton and how to turn it around with a North Star

17:42 Future Fitness Motivators

20:44 The role of celebrity endorsements

23:15 Science Daily – Research on immediate rewards increasing long-term activity

29:06 How important is it brands embrace Whole Health Living?

30:36 Final thoughts

On this week’s episode of LIFTS. Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks sit down one on one to discuss their thoughts on the changing landscape of the health and fitness industry.

They explore opportunities for partnering brands with the LIFTS podcast and examine challenges faced by companies like Stages. Matthew and Mo also dive into trends in wellness offerings, industry consolidation, and how brands can better serve evolving consumer needs. Tune in to hear their insights on navigating change and pursuing new opportunities for progress in this dynamic sector.

Topics discussed include:

● Partnering brands with the LIFTS podcast.

● New product launch of Escape Fitness' GLUTE BOX.

● Challenges faced by indoor cycling brand Stages during the pandemic.

● Trends in wellness offerings like recovery spaces and personalized programs.

Industry consolidation and how gyms and suppliers can differentiate their services.

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Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog:

https://escapefitness.com/support/catalog

https://escapefitness.com/support/catalogue

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

0:00 Intro

1:31 Why and How to be a part of the LIFTS podcasts

4:58 New Product Launch – the Escape GLUTE BOX

6:34 The Struggles of Stages in Indoor Cycling

13:32 Fitness Industry Consolidation and Innovation

19:18 Equinox partnering with Pumpkin Health to offer personalization

21:37 Trends in Wellness, Recovery, and Premium Offerings

30:50 Health and Fitness Association Report Insights

On this LIFTS podcast Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks sit down with one of the industry’s most experienced strategic leaders, 2023 EY Entrepreneur of the Year Mid-Atlantic and President & CEO for [solidcore], Mr. Bryan Myers.

In this podcast, we discuss our thoughts on the industry post-FIBO, as well as recent headlines making waves within the industry including the launch of HYROX365, findings from The Global Wellness Economy report, and the mental and emotional factors associated with weight and body image.

Topics discussed include:

• The growth of FIBO as an international fitness trade show.

● The success of HYROX and the launch of HYROX365.

● Findings of The Global Wellness Economy report.

● The controversial advice from ‘fat activist’ Virginia Sole-Smith.

● The mental and emotional factors associated with weight.

● The challenges of parenting healthy lifestyles in modern society.

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Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog:

https://escapefitness.com/support/catalog

https://escapefitness.com/support/catalogue

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

0:00 Intro

4:23 The growth of Hyrox and its partnerships

9:41 Fitness and wellness entrepreneurship in the US

12:22 The Global Wellness Economy Report

15:12 US healthcare spending and outcomes

18:44 Mental and emotional weight in relation to body image

23:53 Challenges of parenting in modern society

28:46 Wellness, consciousness and investing in health

On this LIFTS podcast Escape Fitness CEO, Matthew Januszek sits down with one of the industry’s most forward thinking and straight talking physiologists and wellbeing consultants. In this episode, our guest shares his thoughts on a need to redefine ‘fitness’ and ‘wellness’ and move away from a focus on selling processes in favor of outcomes. He also discusses this take on the introduction of GLP-1s and shares the three health markers be believes to be the best predictors of longevity.

Join us in welcoming Oliver Patrick to LIFTS.

Topics discussed include:

● The need to redefine the language we use to describe the ‘fitness’ industry.

● The value in selling outcomes rather than process.

● Importance of benchmarking and tracking health and performance improvement.

● Three key measures of health: VO2 Max, Skeletal Mass and Mobility.

● Integrating fitness and healthcare, with a focus on GLP-1 and its impact on muscle mass and health.

• Lobbying and its impact on healthcare policy.

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Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog:

https://escapefitness.com/support/catalog

https://escapefitness.com/support/catalogue

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

In this week’s episode of LIFTS – your a bite-size dose of the Latest Industry Fitness Trends and Stories - hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Lisa Kuecker, serial entrepreneur, public speaker and founder of international boutique fitness consultancy sensation, Studio Grow.

In this LIFTS podcast, topics include:

● GLP-1s move into mainstream via COSTCO prescriptions.

● The positive effect of exercise for those taking GLP-1s.

● Merger of Orangetheory and Self Esteem Brands (Anytime Fitness).

● Fitness franchises and expansion strategies.

● Technogym’s impressive financial 2023 performance.

● The huge commercial opportunity presented by the sale of used equipment.

● Shift from hardware to service – The next play for fitness kit provider.

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Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog:

https://escapefitness.com/support/catalog

https://escapefitness.com/support/catalogue

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

0:00 Intro

02:45 Introducing Lisa Kuecker, founder, Studio Grow

04:28 The value of taking intentional time off work

06:21 Introduction of GLP-1 prescriptions by COSTCO

07:21 GLP-1’s move into mainstream

09:23 Reducing GLP-1 side effects through exercise

14:03 Merger of Orangetheory and Self Esteem Brands (Anytime Fitness)

17:14 Fitness franchises and expansion strategies

23:26 Technogym’s impressive financial 2023 performance

24:40 The huge commercial opportunity presented by the sale of used equipment

26:52 Shift from hardware to service – The next play for fitness kit providers?

After a few weeks of broadcasting inspiring interviews with the movers and shakers at international events, welcome back to our regular L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.

In this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Andrew Kolman, Vice President of Global Product Development, Matrix Fitness at Johnson Health Tech. Conversation focuses on three news-busting stories: the merging of two brand titans - Orangetheory and Self Esteem Brands, the acquisition of Bowflex by Johnson Health Tech and the raising of $1.8 Billion by Equinox.

In this LIFTS podcast topics include:

● The potential impact of a merger between Orangetheory and Self Esteem Brands.

● The challenges and opportunities of merging two hugely successful brands.

● Leveraging fitness brands for cross-promotion and personalized experiences.

● The potential that drove Johnson Health Tech ‘s acquisition of Bowflex.

● Managing the fusion of fitness and entertainment.

● The impact of Equinox’s $1.8 billion investment on the wider industry.

● Designing fitness lines to address under-served market segments.

● Fitness industry trends, premium offerings, consumer behavior.

======================================================

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog:

https://escapefitness.com/support/catalog

https://escapefitness.com/support/catalogue

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

0:00 Intro

1:32 Merger of Orangetheory and Self Esteem Brands (Anytime Fitness)

2:20 Key role of data and analytics

4:26 Combining two franchise businesses for growth and the importance of a united leadership

7:20 Leveraging fitness brands for cross-promotion and personalized experiences

10:29 Johnson Health Tech’s acquisition of Bowflex

12:43 What made Bowflex such an attractive proposition

19:56 Managing the transition of fitness into the content and entertainment space

25:03 Equinox’s raising of $1.8 billion

28:10 Onyx: Designed to address under-served segments of the market

29:21 Fitness industry trends, premium offerings, consumer behavior.