What if you could turn your estate agency into a powerhouse in this fiercely competitive market?

This episode of Estate Agency X delivers just that, featuring Mike Symes, a highly experienced marketing and brand strategist and published author. Formerly Head of Marketing at Bank of New York Financial and CEO of Financial Marketing Limited. Mike delves into the critical facets of branding, illustrating how estate agents can stand out by identifying their unique core essence and values. Learn how focusing on emotional connections with clients and embracing your distinct strengths can help you command the fees you deserve and attract your ideal clientele.

We tackle the common pitfalls estate agents face, such as offering similar services and expecting different results. Discover how to effectively segment the market and use the concept of "co-opetition" to create collaboration with competitors, ultimately leading to mutual referrals and a healthier business environment. Mike underscores the necessity of brand consistency and shares engaging stories that illustrate how both technology-driven and personal-touch strategies can set agents apart in the industry.

In addition, we explore the importance of emotional connections in branding, referencing key insights from behavioural economics and real-world examples. From personalised testimonials to advanced technology that tailors client interactions, we provide actionable strategies to enhance your brand's presence and client engagement. This episode will provide insights for estate agents aiming to build a strong brand identity, offering practical advice on everything from market differentiation to creating a consistent, memorable brand that resonates with clients.

Mike Symes will be one of our guest speakers at our Estate Agency X 9 Conference on 4th October in London. To see him live, secure your seat today! Click here

Our Estate Agency X Conference returns this year on Friday 4th October 2024 for EAX9 'Mastering The New Era' in a new central London location! Join us for a day of speakers on technology, branding, and innovative ways of working and thinking. Tickets are selling fast so to secure your seat Click Here

Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?

Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.

Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.

Estate Agency X is a part of Iceberg Digital. Click here to explore more


Discover where you are in your The Estate Agency Business Journey Today!

Answer 26 questions and we’ll show you where you are and how to move forward.

Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.

Try It Now

Join Mark and Rob as they chat with Toby Carter, the Sales and Marketing Director at Iceberg Digital, who brings over 16 years of estate agency expertise to the table. Toby shares his inspiring journey from selling gym memberships to leading dynamic sales teams, unveiling the relationship-focused strategies that have defined his success.

Toby delves into the game-changing shift from chasing quick sales to nurturing enduring client relationships, a change that can revolutionise your business. He highlights the crucial role of personal development and cutting-edge technology in staying ahead in this ever-evolving industry.

Understand how to maximise lead conversion rates by distinguishing between Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and Sales Applied Leads (SALs). Toby provides insights into Iceberg Digital’s state-of-the-art CRM and marketing platforms, and how tools like Neuron and Uzair, can refine your sales approach.

With a focus on structured processes and personalised client journeys, this episode offers invaluable tips for boosting both your short-term and long-term sales strategies. Tune in to learn how to effectively manage and convert your leads, ensuring sustained business growth.

Don’t miss out on this opportunity to increase your sales tactics and achieve lasting success in the estate agency industry.

Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?

Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.

Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.

Estate Agency X is a part of Iceberg Digital. Click here to explore more


Discover where you are in your The Estate Agency Business Journey Today!

Answer 26 questions and we’ll show you where you are and how to move forward.

Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.

Try It Now

Get ready to revolutionise your estate agency business as we uncover the secrets to "Mastering the New Era" at the Estate Agency X9 event. In this episode, we sit down to discuss an exclusive sneak peek into what attendees can expect. With previously successful events, we dissect the six fundamental pillars—alignment, sales, marketing, brand, performance, and operations—that will be the cornerstone of this year's discussions. Learn how new technologies, post-COVID market adjustments, and the rise of the self-employed model are shaping the future of estate agencies, and walk away with actionable strategies from expert panel discussions that will help you navigate these transformative times.

Scheduled for October 4th in London, this event promises to offer not just invaluable networking opportunities and comfortable chairs but also a condensed version of our successful business accelerator programmes playbook.

Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?

Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.

Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.

Estate Agency X is a part of Iceberg Digital. Click here to explore more


Discover where you are in your The Estate Agency Business Journey Today!

Answer 26 questions and we’ll show you where you are and how to move forward.

Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.

Try It Now