Your events shouldn’t feel like they’re held together by duct tape.

But when processes are unclear or inherited from chaos, it’s hard to know where to start—especially if you’re stepping into a new event marketing role or revamping an existing one.

That’s where Matt Bohn comes in. Now Field Marketing Manager at Tines, he’s spent the past 20 years building scalable, structured event programs for brands like Walgreens and fast-growing tech companies.

In this episode, he joins Matt Kleinrock to talk about the real (and often messy) work of creating better systems:

✅ The first steps to take when inheriting (or overhauling) an event marketing program

✅ How to streamline cross-functional collaboration with legal, sales, and ops

✅ The small things that make a big difference—like naming conventions, templates, and intake forms

Tune in if you’ve ever thought, “There’s gotta be a better way to do this.”

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Connect with Matt Bohn
LinkedIn: https://www.linkedin.com/in/matthewjbohn24/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

You’re running events, but leadership still sees them as a cost center.

You know events can drive real business results. But you’re stuck in the weeds: planning details, chasing RSVPs, and reporting on foot traffic.

In this conversation, Kimberlee Kee, a Director of Event Marketing, talks about the real shift happening in the industry: event pros must become strategic marketers.

She and Matt get into the nitty-gritty of how event marketers can plug into sales, contribute to pipeline, and speak the language of growth.

Key takeaways you won’t want to miss:

✅How to shift your role from event planner to integrated marketer

✅Tactical ways to track deal velocity, pipeline impact, and customer expansion

✅How to make your voice heard—especially when no one’s asked for it (yet)

Real talk, clear advice, and a better way forward. This episode will change how you show up at work.

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Connect with Kimberly Kee
LinkedIn: https://www.linkedin.com/in/kimberlyakee/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

You want your brand to be memorable, but most event experiences blur together. And while many marketers rely on flashy gimmicks, true impact comes from intentional storytelling.

In this episode, Matt is joined by Theron Skees—Walt Disney Imagineering alum and founder of The Designer’s Creative Studio—to unpack how Narrative Experience Design can transform your events into immersive, emotionally resonant brand stories. You’ll learn how to build trust, deepen audience connection, and use experience as a strategic business tool—not just a visual one.

Here are a few takeaways from the conversation:

✅ Why story-first thinking builds emotional equity and brand recall

✅ The difference between decoration and transformation

✅ What Theron learned from leading $1B+ projects at Disney—and how you can apply the same principles

Tune in to learn how to create brand experiences people don’t just visit—they remember.

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Connect with Theron Skees
LinkedIn: https://www.linkedin.com/in/theronskees/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Trade shows still dominate the event calendar and budgets, but are they delivering the same value they once did? Small-scale experiences are rising in popularity but many teams miss the mark when trying to replicate them.

In this honest and tactical episode, Matt Kleinrock sits down with Aleksandra Panyukhina, Experience Marketing Director at Pixelz, to unpack what’s actually working right now—and what’s getting in the way. From her experience designing intimate, high-impact events to the realities of expensive trade shows with unclear ROI, Aleksandra breaks down the choices every event team is facing in 2025.

✅ What defines a “good” trade show—and why so many fall short

✅ The overlooked power of small events (and why size isn’t the strategy)

✅ A framework for evaluating where to invest time, money, and creative energy

Join us live to learn how to future-proof your event strategy and make smarter bets with every show.

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Connect with Aleksandra Panyukhina
LinkedIn: https://www.linkedin.com/in/apanyukhina/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

You planned for your ICP. You shipped the booth. But the results? Flat.

Because what no one tells you is that even the best events fall short when you don’t account for who’s actually at the show and what they’re there for.

In this episode, Matt and Pablo break down the disconnect between static ICPs and dynamic show audiences—and how to bridge the gap with real strategy. Expect to learn:

✅ Why “ideal customer profile” thinking can actually hurt your booth strategy

✅ How to use audience behavior (not just titles) to drive engagement, messaging, and budget allocation

✅ A 3-step framework to build better big ideas and tie them directly to business outcomes

Before you plan your next show, listen to this episode and learn how to design for results, not just attendance.

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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Event costs are climbing. Expectations are higher. And marketers are being asked to do more—with less.

In this episode, Rockway Exhibits + Events' CEO Matt Kleinrock and Director of Marketing Coty Adams break down what’s really going on in the events industry right now—using fresh data and trends Matt’s been tracking across the field.

They’ll talk about:

✅ What today’s rising costs mean for your 2025 planning

✅ The metrics that actually matter (and how to align around them)

✅ Smart ways to reframe your strategy—even if your budget’s been slashed

If you're tired of recycled playbooks and ready for a clearer, more creative path forward, this one's for you.

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Connect With Us:

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EXHIBITORLIVE 2025 brought together some of the smartest minds in event marketing—and we captured their thoughts straight from the show floor.

Matt wasn’t there, but Coty Adams (Director of Marketing) and Mollie Stahl (Senior Account Executive) at Rockway Exhibits + Events were. And in this special compilation, you’ll hear direct insights from event pros on what’s shaping the industry now: AI, sustainability, CTSM education, workforce development, event design trends, and why this community still matters more than ever.

✅ Real perspectives from first-timers and 25-year veterans

✅ What’s changing in booth design, material usage, and sustainability

✅ Why education, community, and creativity are fueling the future of events

Hit play and catch the pulse of what’s next in face-to-face events—live from San Antonio.
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Connect With Us:

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Mollie Stahl: https://www.linkedin.com/in/molliestahl/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Everyone wants a booth that turns heads, but pulling it off takes more than just flashy lights and bold graphics.

Matt teams up with Stuart Fingerhut, Creative Director – Events & Experiences at Production Club, an award-winning creative with two decades of experience designing immersive brand experiences for companies like Google, AWS, and Hyundai.

They’ll break down what it really takes to design a booth that connects and converts:

✅ Common design mistakes that dilute your brand presence

✅ How to use AI as a creative partner—not just a shortcut

✅ How to translate complex services into tangible, memorable experiences

Listen now to learn how to design with purpose and create experiences your audience won’t forget.

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Connect with Stuart
On his LinkedIn: https://www.linkedin.com/in/stuartfingerhut/

Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined