Wix has never been a platform that agency owners or SEOs recommended. It was the DIY website builder for small businesses.

SEOs brought up glaring issues such as the entire site structure being built with Javascript, the inability to issue 301 redirects, edit robots.txt, and the lack of simple integrations to necessary tools like Google Analytics, Search Console, and Facebook Pixel.

Since then, Wix has had a bad reputation with agencies. However, it's clear the Wix of today is not the same Wix of 2015.

In this episode, we talk to Kobi Gamliel, the Head of Agency Growth at Wix Studio on why he's confident Wix Studio is going to take over the agency space and become a preferred platform by agencies.

Kobi isn't just all talk. He also founded and owned two digital marketing agencies prior to joining Wix in 2014 which we dive into and learn more granular details about.

Wix Studio is a new platform for Wix built specifically for agencies who manage multiple client sites. For lack of better phrasing, we're quite blown away with the platform's new capabilities and integrations. WordPress should be afraid.

And don't worry, we make sure to press Kobi on the bad SEO claims Wix has gotten in the past and why people are still repeating things initially stated a decade ago before we get into the Wix Studio platform.

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Kobi Gamliel is the Head of Agency Growth at Wix Studio. Leveraging almost a decade of experience at Wix, he previously led a product group dedicated to developing innovative marketing technology and services to help Wix SMB users grow their businesses. Before joining Wix, Kobi founded two digital marketing agencies. His extensive experience in digital marketing and agency leadership drives the growth and success of Wix Studio's agency initiatives, enabling the Wix Studio team to achieve impactful marketing and business outcomes.

Reach out to Kobi on LinkedIn or email him directly:

linkedin.com/in/kobigamliel/

kobig@wix.com

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As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

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Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

**Cold Open (The new podcast music / Jake and Lauren started a new business)**

**Skip the Cold Open at 14:58**

Increasing regulations and privacy-focused web users are making it harder for agencies to target in-market audiences and track conversions properly.

It's our duty as agencies to do those two things:

1) Target the right audiences

2) Track our success and ROI

The harder it is for us to do that the harder it is for clients to justify paying us.

In this episode, we talk about a number of privacy-related digital marketing topics like:

The death of 3rd party cookies (Facebook & Google tracking pixels) and how conversions need to be tracked now that browser pixels are becoming less effective.

How advertising budgets will shift away from programmatic media to magazines and publications (sources that own first-party data).

And how increasing email privacy and spam policies are requiring agencies and businesses to become more tech-savvy to simply deliver a sent email.

We predict that these changes are going to weed out certain agencies while increasing the barrier to entry for the industry.

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If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

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⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

**Cold Open (A question for the listeners)**

**Skip the Cold Open at 16:25**

Whether you write content for your clients or you write content for yourself, writing good content for SEO is a must for every agency owner.

And As Google pumps more and more spam updates into their algorithm their answer to everything seems to just be "write good content". But how do you write good content when the purpose is simply to get it to rank?

In this episode, we give you extremely simple tips on how each of us writes content that ranks in Google so that anyone who cares about what they write can get ranked.

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If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley