Corporate speak sucks.

Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand.

• (00:00) - Intro
• (02:27) - Redefining professionalism
• (04:54) - Dave's journey
• (08:35) - How Dave's strategy generates leads
• (16:33) - First steps to being more yourself
• (23:01) - Why going "too" narrow is important
• (33:20) - Self-deprecation as a copywriting tool
• (40:41) - Picking the right fight
• (50:02) - Dave's last advice
• (54:48) - Top 3 resources

***

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→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

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Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.

• (00:00) - Intro
• (02:19) - Facebook funnel's story
• (07:42) - The difference between a funnel business approach and a real business
• (09:20) - The importance of the backend in a business
• (15:23) - The weaknesses of the influencer model
• (20:14) - The 5 Lightbulbs Framework
• (26:56) - How to implement the framework
• (31:55) - What is a good argument to sell your product?
• (38:14) - How to spot the right claim?
• (42:59) - The claim-proof model
• (53:01) - Summary
• (55:00) - Billy's top 3 resources

***

→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

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In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing.

• (00:00) - Intro
• (02:41) - Sara's pet peeve
• (05:24) - First actionable steps as a marketer
• (09:47) - How to find and convince the right people for content marketing
• (20:42) - Getting people involved
• (25:55) - When did you drive more pipeline
• (27:14) - Sara's content strategy process
• (32:15) - What's a cluster
• (35:01) - How do you decide on a cluster
• (39:11) - The difference between content strategy and editorial calendar
• (43:39) - How do you deal with the fear of judgment
• (48:24) - The difference between business in the US and the EU
• (50:52) - Sara's top 3 resources

***

→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

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Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn.

• (00:00) - Intro
• (03:03) - What would be product-led growth and sales-led growth if they were a board game
• (08:03) - Cutting through the jargon
• (11:57) - Breaking down product-led growth
• (15:38) - Breaking down sales-led growth
• (17:22) - When to choose between PLG or SLG
• (19:55) - Step-by-step guide with a sales-led company
• (29:21) - What is the most difficult scenario for a sales-led company
• (37:23) - The 4 categories of people you need to serve
• (39:30) - How to identify the key "aha" moment
• (58:23) - Summary
• (01:00:07) - Leah's top 3 resources

***

→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

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This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.

• (00:00) - Intro
• (02:31) - Customer obsession vs Competitor obsession
• (05:37) - Is competitive intel only for B2B SaaS?
• (08:36) - Defining competitive intelligence
• (15:16) - How do you identify threats?
• (16:52) - Practical case with a cinema
• (22:08) - How to start a competitive intelligence department?
• (27:09) - How to consolidate your research and apply it?
• (35:59) - How do you assess the maturity of a category?
• (43:12) - The number one tip to find differentiators
• (47:53) - Andy's biggest win
• (51:00) - Outro

***

→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

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With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.

It sounds a bit cliché, doesn't it?

That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did.

• (00:00) - Intro
• (01:19) - Human Centricity vs Customer Centricity
• (05:21) - 3 vectors to hit the right note with your product
• (10:37) - How to market your product to any potential buyers
• (22:29) - How to reduce your chances of making mistakes
• (30:28) - Is it possible to learn confidence
• (35:56) - The 3 forms of love
• (39:10) - How prototyping can change everything
• (48:38) - The power of the shiny object
• (50:07) - Mauro's advice for marketers

***

→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

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Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it.

• (00:00) - Intro
• (01:48) - The pricing paradox
• (05:28) - Pricing psychology & finding the perfect price point
• (15:51) - Putting theory into practice (step-by-step guide)
• (23:41) - How to understand what's beyond the core product of your business?
• (28:40) - Looking at the competition
• (32:59) - Main pricing principles
• (45:04) - Little-known principles that can boost your sales
• (48:42) - The cookie framework
• (52:01) - Tips to harness the power of curiosity bias
• (54:41) - Outro
• (57:06) - Melina's top 3 resources

***

→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

🤘

In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention.

Some key takeaways:

• Avoid the launch hype trap: Focus on creating sustainable, long-term impact rather than chasing short-lived bestseller lists or viral fame.
• Master the art of the angle: Learn Lucy's three-pronged approach to developing powerful angles based on your business expertise, human interest, or passion points.
• Embrace transparency: Build trust with your audience by being honest and authentic in your marketing, without resorting to exaggeration or overpromising.
• Think beyond the obvious: Challenge yourself to find fresh, unconventional angles that set your brand apart from the competition.
• Tailor your angle to the medium: Understand how to adapt your story ideas for different marketing channels, from email subject lines to podcast episode titles.

• (00:00) - Intro
• (01:36) - Knowing how to launch
• (04:59) - Who to pitch your product to
• (09:46) - How to choose a good story angle
• (17:23) - Criteria to create a great story angle
• (22:58) - How to reach an advanced level of PR
• (26:25) - Lucy's process for choosing an angle
• (45:49) - Number 1 Tip to "show up"
• (50:55) - Hyping yourself up
• (54:57) - Lucy's top 3 resources
• (57:24) - Outro

***

→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

🤘