In this episode, I talk to Edan Krolewicz, founder of ExactBuyer. ExactBuyer helps you find the exact people you should be talking to and gives the information you need to reach out to those people in a reliable way.

Edan shares how he functions best, his company’s vision, and how they are different from the other tools that are already out there. He shares the importance of diving deeper into different industries and getting into where exactly you should be.

In this episode, we discussed:

1. What ExactBuyer does to successfully help businesses.
2. What excites Edan about macro-level problems.
3. The difficulties of getting good at different prospecting tools.
4. How they figure out the filters they use and the importance of going deeper into the differences and needs of customers.
5. The importance of branding and building trust.
6. Helping the people understand the business at large.

As Edan shares his goal to stand out in a marketplace that has a lot of bad players, we discuss the following things to help him achieve that goal:

1. It all comes down to branding and being someone that people can trust.
2. When you’re a young company, your brand is the relationships that you’ve made in your career so far. As you get older and as your company matures, then it’s not just your brand but it’s your brand and the people that work in your company.
3. Doing market maps to find the right answers for your market analysis.
4. Building and growing a community helps drive the direction of the company.
5. It’s one thing to know what to do, but timing is as important.

Connect and know more about Edan here:

LinkedIn: https://www.linkedin.com/in/edankrolewicz/

Website: https://www.exactbuyer.com/

Link: The Community Club https://www.community.club/

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.