Dave is joined by Kara Hardin, a psychologist and Lead Executive Officer at The Practice Lab. Kara specializes in the complicated ways that mental health drives performance and how it shows up at work. Drawing from her extensive experience, Kara provides actionable advice for B2B marketers to enhance their professional lives.

Kara and Dave cover:

• How adapting to your team’s preferences can lead to better collaboration, higher productivity, and a more harmonious work environment
• How to view change as a natural and positive part of business strategy, rather than something to fear
• Practical advice on how to maintain meaningful connection and effective communication in remote work environments

Timestamps

• (00:00) - - Intro
• (06:08) - - Learning to Embrace Change
• (08:55) - - Connection at Work
• (12:18) - - The Loneliness of Remote Work
• (15:39) - - Balancing Remote Work and Relationships
• (20:16) - - Aligning Work with Values
• (22:12) - - Creating Your Own Career Path
• (28:33) - - How Self-Awareness Helps Make Better Decisions
• (30:10) - - Discovering Your Personal Work Preferences
• (39:08) - - Recognizing Self-worth in Between Jobs
• (40:51) - - Self-Awareness in Communication
• (43:51) - - The Work of Work: Understanding Yourself and Others
• (48:45) - - Kara’s Framework for Self-Reflection and Interaction
• (50:36) - - Creating Emotional Guardrails
• (53:34) - - Combatting the Urgency Impulse at Work
• (58:13) - - Improve Work by Slowing Down

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies.

Dave and Kris cover:

• The differences between Growth Ops and Revenue Ops (and where each is most effective)
• Must-try direct mail strategies that go above and beyond to create memorable customer experiences
• How companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalization

Timestamps

• (00:00) - - Intro
• (06:08) - - Navigating the SaaS Market: CEO Perspective & New Media Ventures
• (08:52) - - Rethinking Outbound in 2024
• (12:29) - - How to Actually Use AI in Outbound
• (15:56) - - Early Adoption of AI
• (16:45) - - Direct Mail Gifting and AI
• (23:26) - - Avoiding Unwanted Gifts
• (25:59) - - Outsourcing with Automation
• (30:41) - - Sales Team as Consultants for Prospects
• (34:10) - - Tools and Data We’re Using
• (36:42) - - Effective Prospecting with Personalization and AI
• (39:02) - - Using AI to Stand Out

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.

Amanda and Dave cover:

• How Amanda transformed her LinkedIn strategy to grow her following and engagement
• The impact of personal branding on social media and its role in business growth
• Creating a feedback loop to refine and improve content strategy

Timestamps

• (00:00) - - Intro
• (06:46) - - How to Use LinkedIn Video
• (10:14) - - Shifting from Twitter to LinkedIn
• (14:00) - - Developing a Clearer Target Market and Products
• (14:43) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
• (19:04) - - Why Your Content Strategy Must Be Focused
• (26:07) - - The Brand Pyramid
• (27:02) - - The Emotion Behind Branding
• (30:32) - - People Are What Matter In Branding Success
• (36:10) - - The Growing Creator Economy vs. Traditional Corporations
• (37:28) - - Creating Emotional Brand Connections for Growth Marketing
• (42:00) - - How Amanda Became a Fractional CMO
• (44:34) - - Why Amanda Looks to Alex Lieberman for Inspiration

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more