As we set out on 2023, we put some of our creative leaders at RedPeg in a chat for an hour with one prompt to think on: how do we best act as true partners to our clients throughout the creative process? 

John Millward (Chief Innovation Officer), John Koch (VP, Creative), Ryan O'Connor (Director of Innovation), Chris Gehring (Social & Digital Strategist), and Rebeca Farache (Digital Marketing Manager) provide some ways to jumpstart your thinking. 

In the latest episode of Taking the Pulse, we look back on three articles discussing big brands like Heineken, McDonald's and Booking.com that have been using their marketing dollars to make an impact. Read more in the links below. 

Ad of the Day: Heineken billboard uses solar energy to cool down your bear 

McDonald’s spotlights Latino film talent to boost industry representation 

How Booking.com Break Down Barriers for LGBTQ+ Travelers 

Web3 has dominated the conversation in the marketing world for some time now. In the latest edition of Taking the Pulse, we look into how event-based businesses have invested in the emerging space as well as how Web3 companies are turning to in-person experiences for continued growth. 

Articles: 

Broadway Uses AR to Get People into Theaters 

More than any other sports league, the NBA gone all in on Web3 

Crypto project Solana is opening a store in NYC. Take a look inside