We don’t want a piece of fictional sponsorship valuation—we want the whole thing! Ross and Joe Canfield (Founder and CEO of Fairways Relationship Management, Director of Affinity Partnerships for the University of Utah and host of the ‘Fairways to Fortune’ podcast) are feelin’ the flow analyzing Subway’s sponsorship of the irascible linksman Happy Gilmore. Plus: Did Grandma Gilmore have a gambling problem? Why did Virginia wait until the PGT championship to find Happy a sponsor? And what’s wrong with the Waterbury Open leaderboard? We answer these questions and more. Talk about a hole in one.

In Volume II of our ‘Wayne’s World’ analysis, Ross and KSD Studios (www.ksdstudios.com) founder D.J. Kruzer discuss the real-world costs to produce ‘Wayne’s World’ at Oliver Communications; the potential causal link between corporate influence in the entertainment industry and Mike Myers' reputation; and ultimately, what real brand would have been the obvious choice for presenting sponsor. Plus: Our step-by-step guide on how to protect yourself from the real Noah Vanderhoffs out there.

Contract or no, we will not bow to any fake sponsor! A couple of metalheads from the Midwest use independent media to broadcast their subversive attitudes about film, television, music and corporate sponsorship from the 1990s. Did you think we meant Wayne Campbell and Garth Algar? Sh’yeah! Right! Featuring KSD Studios owner, ‘False Market Value’ producer and recording artist D.J. Kruzer (@vitallus). Part one of a two-part episode. ‘Wayne’s Power Minute’ audio clip courtesy of @qualityshows.

What is this, a Masons convention? Jon Kander, Head of Beyond the Bottle Strategy for Gatorade and Dan Kowitz, Founder & CEO of JSB Partnership Consultants help Ross gather up all the bricks from the T.T.B.B.T. sponsorship program to build authentic brand integrations for real-world community events. Plus: How Gatorade meets athletes at the “point of sweat” to solve dry-mouthedness better than sympathy. Sponsored by the Vista View Apartment Complex.

Founder / CEO Joe Canfield waxes philosophical about building healthy relationships in golf, business and life. Learn more about FairwaysRM at https://www.fairwaysrm.com/.

Ross and Joe Canfield, Founder / CEO of Fairways Relationship Management and Director of Affinity Partnerships for the University of Utah, scramble to determine Doreen’s return on investment for The Golden Tassel’s sponsorship of Roy “Tin Cup” McAvoy, “The Pride of Salome, Texas,” during his legendary (fictional) appearance in the 96th U.S. Open. Plus: How Tin Cup’s grassroots sponsorship portfolio was ahead of its time, and Joe’s three pillars for building successful relationships not just in sponsorship or on the golf course, but in life.

El Diablo and The Magic Man (Ross and ADC Partners Co-Founder and ‘1-On-1: Sports Business Conversations’ host Dave Almy) discuss what could be the most influential fictional sponsorship ever depicted on (wind)screen. Plus, Ricky Bobby: Singular talent, sponsorship all-star…Zen master?

Jargon, jargon, sponsorship jargon. A couple of Yanks—Ross and avowed Anglophile Tom Perros, VP of Strategy and Business Innovation for Legends—discuss the authenticity of the front-of-shirt sponsor for the Hounslow Harriers. Also features the first time annual daily traffic impressions are calculated for a fictional football stadium, how much companies should pay to sponsor women’s FCs in England and ultimately, how branding lends credibility to sports.