At some point in your business, you'll need to hire help in order to scale. Maybe you've already dabbled in the hiring arts, or are thinking about doing so. In this episode, we are giving you the low-down on how to hire standout talent and how to know when it's time to part ways. We hope this episode helps you get more time back and scale your business!

Want more help with your emails? Follow us on Instagram: Angie: https://www.instagram.com/angiemachado_/ Clara: https://www.instagram.com/claratoombsconsulting/ Download Our Free Resources Get instant access to Angie's Free Email Planning Bundle Get Clara's 14 AI Prompts to Help Transform Your Email Game

It's quite common for anyone starting a business to first set up a social media account and sell through there. In this episode, we are going over why email marketing should be your first priority when creating a sustainable business and selling to your audience. When we start working with clients, email quickly becomes their main sales channel, far surpassing the sales they see from social media. That's why we are sharing these insights so you can grow your business. Need some convincing to spend more time in your email marketing? This episode is for you.

Want us to a cover a specific topic?

Send us an email at femailsacrossthepond@gmail.com and tell us what you'd like to hear. Want more help with your emails? Follow us on Instagram: Angie: https://www.instagram.com/angiemachado_/ Clara: https://www.instagram.com/claratoombsconsulting/ Download Our Free Resources Get instant access to Angie's Free Email Planning Bundle Get Clara's 14 AI Prompts to Help Transform Your Email Game

Here we dive into the critical role of email marketing for e-commerce businesses. We talk about the importance of personalizing subject lines, segmenting email lists, and the effectiveness of automated email flows like welcome series and abandoned cart sequences in boosting engagement and conversions. The conversation covers practical tips on using analytics dashboards, the significance of capturing email addresses, and strategies for staying compliant with email marketing laws.

Want us to a cover a specific topic?

Send us an email at femailsacrossthepond@gmail.com and tell us what you'd like to hear. Want more help with your emails? Follow us on Instagram: Angie: https://www.instagram.com/angiemachado_/ Clara: https://www.instagram.com/claratoombsconsulting/ Download Our Free Resources Get instant access to Angie's Free Email Planning Bundle Get Clara's 14 AI Prompts to Help Transform Your Email Game

If you're a service provider, then this episode is all about how you can leverage email marketing to book more clients and sell your offers. As service providers ourselves, who utilize our lists to book clients and get repeat sales, we are going to deep into the strategies we use (and coach our clients on using) to give you a dependable revenue stream in your business.

Want more help with your emails? Follow us on Instagram: Angie: https://www.instagram.com/angiemachado_/ Clara: https://www.instagram.com/claratoombsconsulting/ Download Our Free Resources Get instant access to Angie's Free Email Planning Bundle Get Clara's 14 AI Prompts to Help Transform Your Email Game

In the podcast episode, we delve into the crucial role of email frequency in marketing. We explore how understanding your audience, industry standards, and continuous testing can help determine optimal email send frequencies, ensuring a balance between frequency and content quality to maximize engagement and value. This episode will help you refine your email strategies and improve customer interactions, which ultimately, leads to more sales.

Want us to a cover a specific topic?

Send us an email at femailsacrossthepond@gmail.com and tell us what you'd like to hear. Want more help with your emails? Follow us on Instagram: Angie: https://www.instagram.com/angiemachado_/ Clara: https://www.instagram.com/claratoombsconsulting/ Download Our Free Resources Get instant access to Angie's Free Email Planning Bundle Get Clara's 14 AI Prompts to Help Transform Your Email Game

In this episode, we explore the balance between nurture and promotional emails in email marketing. We discuss the importance of varying email content to keep subscribers engaged and outline strategies for effectively mixing nurturing content, which builds trust and rapport, with promotional content that drives sales. Key topics include the use of email segmentation, newsletter banners, and the timing of emails to optimize engagement and conversion. Want us to a cover a specific topic?

Send us an email at femailsacrossthepond@gmail.com and tell us what you'd like to hear. Want more help with your emails? Follow us on Instagram: Angie: https://www.instagram.com/angiemachado_/ Clara: https://www.instagram.com/claratoombsconsulting/ Download Our Free Resources Get instant access to Angie's Free Email Planning Bundle Get Clara's 14 AI Prompts to Help Transform Your Email Game

In this episode, we delve into the often-misunderstood topic of email unsubscribes. We discuss the crucial need to reframe unsubscribes as a positive aspect of email marketing, highlighting how they can significantly enhance the health and engagement of your email list. By implementing strategies like sunset flows, reduced email frequency options, and personalized content based on subscriber preferences, businesses can effectively manage and even reduce their unsubscribe rates.

Want us to a cover a specific topic?

Send us an email at femailsacrossthepond@gmail.com and tell us what you'd like to hear. Want more help with your emails? Follow us on Instagram: Angie: https://www.instagram.com/angiemachado_/ Clara: https://www.instagram.com/claratoombsconsulting/ Download Our Free Resources Get instant access to Angie's Free Email Planning Bundle Get Clara's 14 AI Prompts to Help Transform Your Email Game

Welcome to the first episode of "Females Across the Pond and Beyond," where hosts Clara and Angie, two savvy email marketing pros, kick things off by sharing their own journeys and insights into the world of email marketing and entrepreneurship. If you're running your own gig or thinking about it, this podcast is your go-to for getting the insider tips on driving your business forward through smarter marketing. They're laying it all out — their successes, the bumps along the way, and why email marketing could be your best friend in boosting your business's bottom line. Tune in for some real talk, solid advice, and to hear how these two from different corners of the world teamed up to help you nail your marketing game.