Summary In this episode of Fintech Fridays, Brian Vieaux interviews Mike Ferraci, the founder of Red Button Media, about the recent changes on LinkedIn and the importance of consistent video content.

Mike shares that LinkedIn has introduced a new video feed and a video tray, making it easier for users to discover and consume video content.

He emphasizes the need for businesses to create video content with the intention of building relationships and connecting with new audiences.

Mike also discusses his personal journey of starting Red Button Media and the challenges he faced in building a successful business.

The episode concludes with Brian and Mike highlighting the value of collaboration and the importance of saying yes to opportunities. Takeaways LinkedIn has made significant changes to its platform, including the introduction of a new video feed and a video tray, making it easier for users to discover and consume video content.

Creating consistent video content on LinkedIn is crucial for building relationships and connecting with new audiences.

Starting a business and building it from scratch requires perseverance, adaptability, and the ability to learn from experimentation.

Collaboration with good people and saying yes to opportunities can lead to positive outcomes and personal growth. Sound Bites "LinkedIn has made a huge push to video in the last 30 days." "Creating video is not just a strategy, it's about building relationships and connecting with people."

"Yesterday, I posted a video on LinkedIn for the 500th day in a row."

Chapters 00:00 Introduction and Background 01:01 The Evolution of Video on LinkedIn 03:41 The Power of Consistent Video Content 07:49 Building a Business: Challenges and Lessons 16:27 The Value of Collaboration and Saying Yes 21:27 Conclusion

Summary

Laura Witte, part of the Truth and Lending team at Highland Mortgage, shares her experience in the mortgage industry and the importance of transparency and advocacy for clients.

She discusses the strategies she uses to maintain a pipeline of clients at various stages of the homebuying process, including regular communication and personal touches.

Laura also emphasizes the need for loan officers to stay informed about market trends and educate their clients on potential opportunities for refinancing.

Overall, her approach focuses on building trust and providing personalized service to help clients achieve their homeownership goals.

Takeaways

• Transparency and advocacy are crucial in the mortgage industry to ensure clients are treated fairly and have access to accurate information.
• Maintaining a pipeline of clients at various stages of the homebuying process requires regular communication and personal touches.
• Loan officers should stay informed about market trends and educate their clients on potential opportunities for refinancing.
• Building trust and providing personalized service are key to establishing long-term relationships with clients and generating referrals.

• Strategies for Managing a Pipeline of Clients at Various Stages
• Educating Clients on Market Trends and Refinancing Opportunities

Chapters

00:00 Introduction and Background

01:21 The Truth and Lending Brand

04:02 Partnership with Highland Mortgage

06:23 Managing a Pipeline of Clients

11:39 Educating Clients on Market Trends

14:56 Preparing for Refinancing Opportunities

17:08 Effective Communication Strategies

20:26 Building Trust and Providing Personalized Service

21:15 Conclusion

Summary

In this episode of FinTech Fridays, Brian Vieaux interviews Stephen Cooley, the founder of Mortgage Advisor Tools. Mortgage Advisor Tools is a free resource for mortgage lenders to find new technology and services.

It serves as a search engine for lenders to discover and explore various tools and services in the mortgage industry. The platform aims to help lenders find new resources and solutions to their problems.

Brian shares his personal experience using the platform and highlights the value it brings to buyers and sellers in the industry.

Takeaways

• Mortgage Advisor Tools is a free resource for mortgage lenders to find new technology and services in the mortgage industry.
• The platform serves as a search engine for lenders to discover and explore various tools and services.
• Mortgage Advisor Tools aims to help lenders find new resources and solutions to their problems.
• The platform provides valuable information and profiles of vendors, allowing buyers to make informed decisions.
• The platform has a high user engagement rate, with users spending time exploring multiple pages.
• The future roadmap includes solidifying the target audience and finding ways to monetize the platform while maintaining a positive user experience.

Chapters

00:00 Introduction and Background

00:59 The Problem and Solution

03:01 Mortgage Advisor Tools as a Virtual Exhibit Hall

06:27 Connecting Lenders with Vendors

10:14 Helping Buyers with Intent

11:30 Future Plans for Mortgage Advisor Tools

12:54 Conclusion