Using Outbound to Fuel Your Inbound

Most fitness businesses are missing a key part of marketing. They typically only focus on in-bound marketing which is great when you have good outbound marketing fueling that.

So, in this episode I highlight the key reasons to add outbound marketing actions to complete your marketing system and create the synergy needed to drive growth.


The Needs Assessment:

The Free Assessment that Gym Owners Need to Escape the Grind.

Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.

Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram

The Key to Breaking the Loop of Average Results

So many fitness business owners keep settling for average results. It happens every time you stop a current action to chase the next shiny object thinking it will generate faster results.

It just simply won't. If you are over experiencing average at best listen in to today's show to lift you up and point you in the direction of breaking past this cycle.

It is a mindset shift so it isn't easy, but with the right understanding and support you can leave average results behind.


The Needs Assessment:

The Free Assessment that Gym Owners Need to Escape the Grind.

Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.

Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram

Why Business Systems Matter

A solid business is a business that is consistent and predictable, and you achieve that by having systems.

Without systems you are shooting from the hip and hoping things work out. Then when they do it is hard to replicate due to the random actions.

In this episode I share a story of a business owner that quickly went from being on top to going out of business.

That is what happens when you neglect the foundations of business and think you can just focus on sales.


The Needs Assessment:

The Free Assessment that Gym Owners Need to Escape the Grind.

Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.

Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram

What is steering your business (emotions or facts)

This episode is meant to be more of a wake up call if needed. It can be very easy to quickly let emotions get the best of our decision making.

All it takes is

- a key employee leaving
- a string of clients canceling
- just not hitting a goal you wanted to hit

But, when we as business owners remove emotion and keep ourselves rooted in truth it will drastically impact the nature of our decisions.

The Needs Assessment:

The Free Assessment that Gym Owners Need to Escape the Grind.

Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.

Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram

The Best Master The Basics

Are you constantly looking for the latest trends or marketing tricks? You just might be overlooking the most import business strategy to build a wildly successful fitness business.

The basics

Chances are there are always areas to improve on and very few truly have this master as each new level of business requires new demands on the business.

Dive into today's episode to walk away with a perspective shift on what you need to be focusing on.


The Needs Assessment:

The Free Assessment that Gym Owners Need to Escape the Grind.

Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.

Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram

Good Leaders Ask Better Questions

Being a leader doesn't mean you do everything the best. It means you allow everyone else to do their best.

It comes down to how well you communicate. Part of that is being able to ask better questions that open up conversation and create clarity in your business for everyone.

Book Recommendation:
Great CEOs Are Lazy



The Needs Assessment:

The Free Assessment that Gym Owners Need to Escape the Grind.

Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.

Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram

Carving Out Your Ideal Client:

An absolute must to building a strong fitness business. You have to have extreme clarity on who you are serving and the outcome you deliver.

No more are the days of slapping up a general weight loss program and expecting people to come flooding in.

In this episode I dive into why this has to be addressed, how to go about doing this and the impacts it will have on your business.


The Needs Assessment:

The Free Assessment that Gym Owners Need to Escape the Grind.

Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.

Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram

Scaling From 100k to 500k

Seems like a big jump but when you have built the foundation which is what you are doing between starting out and hitting your first 100k, it happens a lot faster then you think.

But, that doesn't come without challenges and increased awareness of the new demands on your business and more importantly yourself.


The Needs Assessment:

The Free Assessment that Gym Owners Need to Escape the Grind.

Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.

Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram