• Flag on the Play - Super Bowl Edition

  • Feb 12 2024
  • Length: 44 mins
  • Podcast

Flag on the Play - Super Bowl Edition By cover art

Flag on the Play - Super Bowl Edition

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  • Summary

  • Global creative luminary Matt Cramp, one of the minds behind last year's "Edgar Scissorhands" spot for the Cadillac Lyriq joins the Yonder Boys to deliver an electrifying alternative to featuring a new(ish) form of transportation. He tells is the extradordiary story that led to this spot — with their only creative brief being to "win the superbowl."

    Geoffrey and Greg start off praising Rivian's attempt to build a lifestyle brand, but can't get away from the problems facing the EV industry as a whole - lower consumer demand than hoped by now. Hertz and Ford among the many hedging their bets on electrification.

    We wrap the show with a rant that questions Biden's $632 million plan to extend the nations charging network - what comes first, the chicken (supply) or the egg (demand). Game on, people. .
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