Foremost Media Marketing Chat By cover art

Foremost Media Marketing Chat

By: Evan Facinger
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  • Summary

  • Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous.
    • Topics include:
    • Web Development
    • Web Design
    • Search Engine Optimization (SEO)
    • Conversion Rate Optimization (CRO)
    • Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.)
    • Marketing Automation
    • Manufacturing Marketing
    • Lead Generation
    • Amazon Marketing
    • And more!
    • Shownotes and more available at ForemostMedia.com
    © 2024 Foremost Media Marketing Chat
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Episodes
  • Staying Complaint Within Privacy Consent Laws

    Staying Complaint Within Privacy Consent Laws
    Jun 4 2024
    This episode walks through how website privacy laws are changing and why businesses should get user consent for cookies. It emphasizes compliance is not just legal, but ethical and expected by users. The Importance of SEO Auditing in 2024 In this episode, Jon Ballard and Evan Facinger discuss privacy consent laws that have already existed in Europe and are starting to increase in specific states across the US. These laws are complex and vary by state, but generally they require websites to get user consent before using cookies to track user activity. The price for non-compliance in fines can be as high as $7,500 and that's just per site visitor. Companies shouldn't just comply with these laws to avoid fines, but also because it's the right thing to do and what users expect. We also recommend that companies update their privacy policies and cookie consent (https://www.cookieyes.com/welcome/?ref=yjviodq) forms to reflect the latest laws and technologies. All websites across the internet are affected by this so we urge anyone who owns a website for their business to tune in. Need Help Becoming Compliant? Are you a website owner unsure if your site meets the latest privacy compliance laws? You could be at risk of hefty fines for non-compliance. The world and laws are changing and many already have changed. Contact Foremost Media (https://www.foremostmedia.com/contact-us) for a free consultation and we can help you understand whether or not your site is compliant. If it isn't, we offer the very services to fix this for you potentially saving you thousands of dollars in the future. Timestamps: 0:00 Intro 2:12 US States That Are Already Affected 3:12 What is a Cookie? What is Cookie Consent? 5:41 What Privacy Consent Laws Cover (And Their Consequences) 6:42 Trying to Find Loopholes is a Bad Idea 8:53 How Compliant Technology Has Evolved 11:12 Future-Proofing Your Website 14:41 Outro Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
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    16 mins
  • The Helpful Content Update: How to Adapt

    The Helpful Content Update: How to Adapt
    May 21 2024
    In this episode, Evan Facinger and Jon Ballard guide you through the March 2024 Google Helpful Content Update. With Google is cracking down on scaled content abuse, particularly AI-generated content lacking original insights, and manipulative linking practices, they're here to ensure your website isn't negatively impacted and where you can find opportunities to take advantage of this update. The Importance of SEO Auditing in 2024 Hosts Evan Facinger and Jon Ballard walk through the impact of the March 2024 Google Helpful Content Update which doubled down on the September 2023 updates, aiming to elevate content quality across the web. This update emphasized original, user-focused content over content that is only created to manipulate search engines which will massively negatively impact AI-generated and spammy content, parasite SEO, and manipulative linking practices. Now more than ever, experience, expertise, authority, and trustworthiness (E-E-A-T) are necessary for creating high ranking content in the eyes of Google. Listeners will gain valuable insights into maintaining high rankings or recovering from losses post-update. Jon and Evan also discuss the role of high-quality backlinks, how the Core Web Vitals have changed, and trusted author attribution for content. If you're a marketer or website owner navigating these changes, this episode is packed with essential tips and strategies to ensure your content remains relevant and competitive. Tune in for expert advice and actionable steps to adapt and thrive amidst Google's ongoing updates. Resources Referenced: Google Feedback Form (https://docs.google.com/forms/d/e/1FAIpQLSf76Nm3Xsd5NoOPzFajem2sIdwgeewlqAH7XknhycaqP6myRA/viewform?pli=1) Google Search Central Content Article (https://developers.google.com/search/docs/fundamentals/creating-helpful-content) Timestamps: 0:00 Intro 1:03 The March 2024 Google Helpful Content Update 2:06 What Unhelpful Content is to Google 6:03 Trusted Authors will be More Important in the Future 7:22 Google Search Central Content Article (https://developers.google.com/search/docs/fundamentals/creating-helpful-content) 8:04 How Important are High Quality Links? 10:03 What is Parasite SEO? 11:24 What to do if You've Been Negatively Impacted 14:00 Additional Google Updates 15:05 Outro Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
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    16 mins
  • Meeting Customers Where They are w/ Geofencing

    Meeting Customers Where They are w/ Geofencing
    Mar 27 2024
    Hosts Evan Facinger and Jon Ballard discuss geo-fencing in this episode, discussing its use in targeted advertising for trade shows, competitor customer targeting, and recruitment. Compete Locally & Target Only The Best Leads In this episode of the Foremost Media Marketing Chat Podcast, hosts Evan Facinger and Jon Ballard delve into the intricacies of geo-fencing, a location-based marketing tool that allows businesses to target ads to individuals entering or leaving a specific area. They clarify common misconceptions about geo-fencing, differentiating it from broader geo-targeting capabilities offered by platforms like Google Ads and Facebook. The discussion covers practical applications of geo-fencing, such as enhancing visibility at trade shows, targeting competitors' customers, and corporate recruiting. They emphasize the importance of choosing the right platform for geo-fencing, crafting compelling ad creatives, and optimizing mobile sites for conversions. The episode underscores geo-fencing's value as a cost-effective, highly targeted advertising strategy that, when integrated with a comprehensive marketing mix, can significantly boost brand recognition and campaign success. Timestamps: 0:00 Intro 1:10 What even is Geo-fencing? 3:05 Tradeshow Marketing 5:01 Partnering with other platforms and apps 6:11 Seeing location based targeting in person 6:31 Corporate Recruiting with Geo-fencing 9:28 Using geo-fencing to compete locally 10:59 Understanding the data collection 12:02 Design ads and campaigns for mobile users 14:21 Outro Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
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    15 mins
Leadership Marketing Economics
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