This week we are joined by Lucy and her inspiring story of founding Bare Kind. Bare Kind is a Bamboo sock company that save endangered animals.

In this episode, we delve into key topics, including:

- How Lucy Started & Grew Bare Kind.
- Learn practical tips and strategies for running a sustainable and environmentally friendly business.
- Understand the importance of Unique Selling Propositions and how they influence customer buying decisions.
- Get an inside look at the processes and efforts that go into creating and maintaining a strong brand identity.
- Explore the methods Bare Kind used to identify and connect with their ideal customers.
- Gain insights into effective negotiation techniques that can help your business thrive.

Whether you're passionate about sustainability, looking to start your own business, or seeking to improve your existing brand, tune in and learn how to make your business both successful and kind to the planet!


Bare Kind: https://barekind.co.uk/

Reach out to the Spec team here: https://spec.digital/expertise/seo-services/

Key takeaways:
0:00 Introduction
8:24 How Lucy Started & Grew Bare Kind
13:45 How Do You Have a Green Business?
21:13 USPs & Buying Decisions
27:14 Building The Behind The Scenes Of A Brand
34:09 How Bare Kind Understood Who Their Target Customers Are
44:15 The Power of Negotiation

Website: https://winningwithshopify.com/
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