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Ready to transform your marketing strategy with insights from an unexpected journey? Join us as we sit down with best-selling author and marketing expert Mike, who shares his remarkable transition from paramedic to marketing guru. Discover how watching an episode of Baywatch led him to a career-saving lives, only to pivot again to saving businesses with his innovative marketing techniques. From playing street hockey in Hamilton to advancing his paramedic training in the States, Mike’s narrative is a testament to the power of bold decisions and adaptability.

In this episode, Mike reveals his secret to effective marketing: empathy and education. Learn why simply offering discounts isn’t enough and how understanding and addressing customer pain points can build lasting relationships. Get ready to challenge the status quo as Mike exposes the pitfalls of overpromising in marketing and shares strategies for capturing hearts and convincing minds. Drawing on historical examples like Claude Hopkins' success with Schlitz Brewery, Mike teaches us how even overlooked practices can set your business apart.

But it’s not all business—Mike’s stories about rescuing dogs and building a cliff-side cabin show the importance of balancing passion projects with practical necessities. Navigate the entrepreneurial roller coaster as Mike recounts his high-risk, high-reward ventures, like selling properties to buy an abandoned sawmill with no prior research. Listen in for actionable ideas on aligning marketing funnels with the right audience, backed by relatable anecdotes and real-world examples. Whether you're an aspiring entrepreneur or a seasoned marketer, this episode is packed with insights to elevate your game.

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