From Cakes to Cocktails with Ivey Childers

In this week's episode of The Renaissance Podcast, we sit down with the dynamic Ivey Childers, a two-time entrepreneur, mother, and wife who has made significant waves in both the baking and spirits industries. Known for her viral bakery, IveyCake, and now as the Co-founder & CEO of Southbound Tequila, Ivey's journey is nothing short of inspiring.

Ivey’s story begins in 1999 when she moved to Nashville and soon found herself immersed in the world of baking. Juggling a day job and night-time baking gigs, she quickly became a go-to name in the Nashville music scene. Her business, IveyCake, earned a stellar reputation for its 40+ made-from-scratch cake flavors and celebrity designs, including Carrie Underwood’s wedding cake and Katy Perry’s birthday cake on American Idol. Ivey’s cakes became a staple at industry events like the CMT Awards, CMA Fest, and the Grand Ole Opry.

In this episode, Ivey shares intimate details of her entrepreneurial journey, from the challenges of building a brick-and-mortar bakery to the highs and lows of balancing work and family life. She recounts her early baking days, her close friendship with Carrie Underwood, and the eventual decision to sell IveyCake to focus more on her family.

But Ivey's creative journey didn’t stop there. Transitioning from cupcakes to cocktails, she embarked on a new venture—Southbound Tequila. Ivey takes us through her extensive research and development process in Jalisco, Mexico, where she worked with a Master Distiller to craft a premium tequila that’s perfect for any occasion. With a mission to elevate the tequila experience and simplify the consumer journey, Southbound invites everyone to take the journey Southbound with a spirit that’s inspired with intention.

This episode is a must-listen for anyone building a brand and seeking insights from a seasoned entrepreneur who has successfully navigated multiple industries while staying true to herself. Join us as we delve into Ivey Childers’ inspiring story and learn valuable lessons from her remarkable career.

FOLLOW IVEY https://www.instagram.com/iveychilders/
FOLLOW SOUTHBOUND https://www.instagram.com/drinksouthbound/

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About Renaissance Marketing Group:

Renaissance Marketing Group is a full-service social media marketing agency based in Nashville. The Renaissance team is made up of a talented group of passionate creatives and marketers, committed to the success of their clients and passionate about helping business owners succeed. Founded in 2014, the woman-owned company delivers proven social media marketing results. Their services include social media management, content creation, paid digital advertising, email marketing, influencer marketing, graphic design, branding, professional photography and videography, digital marketing strategy, podcast production, and more. Renaissance is committed to influencing optimal revenue and online growth, while exceeding their client’s expectations.

In 2021, Renaissance announced the launch of their nonprofit, The Mona Lisa Foundation. The Mona Lisa Foundation was created from a love and passion for supporting women on their entrepreneurial journeys and focuses on offering mentorship, marketing, and business education, grant money, and community to Nashville-based women business owners.

Renaissance is the host of the Renaissance Women's Summit, a day-long conference for women entrepreneurs looking to level up in all areas of their business.

Learn more: www.renaissancemarketinggroup.com