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In this insightful episode of our podcast, we dive into the remarkable journey of Dilyara Breyer, a seasoned e-commerce and digital marketing leader with a rich background that spans over two decades. With an initial focus on transforming Zenni from a $40 million company into a $400 million powerhouse, Dilyara now leads the e-commerce and digital marketing efforts at the largest U.S. manufacturer of outdoor lifestyle products.

Here are the key highlights you’ll discover in this episode:

• Professional Journey: Starting from her early years in the Soviet Union to her significant career milestones in the U.S., Dilyara shares how her diverse cultural and professional experiences shaped her leadership style and digital marketing strategies.

• Balancing Act: A dedicated partner and mother of two children on the autism spectrum, Dilyara discusses the challenges and triumphs of balancing a high-profile career with family responsibilities, offering insights that resonate with working parents everywhere.

• Leadership Insights: Dive into Dilyara’s approach to leadership and innovation, particularly in establishing new departments and strategies within growing companies.

• Future of E-commerce: Dilyara shares her thoughts on the current trends and future of e-commerce, emphasizing the importance of customer journey optimization and the potential impacts of AI on the industry.

Whether you’re an aspiring leader, a digital marketing professional, or someone passionate about e-commerce, this episode offers valuable perspectives on navigating career challenges and embracing technological advancements.

Join us to gain actionable insights from Dilyara Breyer’s extensive experience and innovative approaches to digital marketing and leadership.

Connect with Dilyara:

LinkedIn: https://www.linkedin.com/in/dilyara/

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