In our latest episode of the Shift podcast, Blake Mallen welcomes industry legend and trailblazer Ada Caballero to the show.

Ada brings over 30 years of experience in the direct selling industry, making her a seasoned expert in the field. Starting from humble beginnings and overcoming numerous challenges, Ada has risen to become one of the top female leaders and earners in the industry. In this candid conversation from the heart, Ada offers a Masterclass for using small setbacks as stepping stones and transforming obstacles into lessons to propel your growth.

The Shift podcast is presented by Direct Selling News (DSN), the most trusted media source in the direct selling channel for over two decades. From supporting executive communities from more than 1,000 companies, over 200 issues of Direct Selling News magazine, and our annual Global 100 list we’ve consistently delivered professional reporting on vital industry news, trends, highlights, and insights. Now, for the first time, we’re extending this level of insight and credibility directly to YOU! The most important and powerful Distributor community across the globe!

BLAKE MALLEN, a billion-dollar brand builder and community marketing expert, is the perfect person to bring this content to life. With 25+ years of field, ownership, and executive experience generating $3B+ in revenue, Blake brings a fresh and unique perspective from across direct selling industry. He is passionate about the power of potential and works with companies and communities to make the shifts needed to discover and develop theirs.