Episodes

  • 87. The Impact of 'Yes' and 'No' on Communication and Decision-Making
    Oct 17 2024

    In this episode of the Full of Words podcast, Sue and CJ delve into the intricate relationship between language and communication in the business world, using the recent Australian referendum as a thought-provoking backdrop. They discuss the significance of clear messaging, especially when it comes to complex topics like constitutional law and the power of a simple "yes" or "no." They emphasize that a "no" response doesn't always signify rejection but often highlights the importance of educating potential clients before they make decisions.

    Sue and CJ explore effective strategies for handling business rejections, the importance of targeting the right audience, and understanding customer needs in the sales funnel. They also addresses how to destigmatize sales interactions by recognizing the varying needs of customers.

    Tune in for insightful discussions and practical takeaways!

    Highlights:


    • (01:30) The anniversary of the no vote in the Australian referendum.
    • (02:38) CJ's passionate support for the yes campaign and the complexities of the words "yes" and "no."
    • (04:26) The need for clear communication in business and the consequences of ambiguity.
    • (08:06) Using copywriting to prompt a yes from potential customers.
    • (14:12) New Facebook communities for writers and social media enthusiasts.
    • (15:31) The importance of targeting the right audience to increase the likelihood of obtaining yeses.
    • (16:10) The importance of giving everyone a chance to connect.
    • (18:05) The sales funnel concept that illustrates decision-making but can imply a lack of options.
    • (19:03) Initial enthusiasm for a service may change as you learn more.
    • (20:07) The need to destigmatize sales and recognize everyone's value proposition.
    • (22:20) The importance of visually appealing content to grab attention.
    • (24:16) Effective messaging in engaging audiences.
    • (26:04) The yeses and nos in marketing and business.


    Sue Kennedy Links:

    Website:authoracademy.com.au

    LinkedIn:Sue Kennedy Book Coaching Expert

    Facebook:
    http://facebook.com/TheNo1AuthorAcademy
    https://www.facebook.com/groups/authoracademycollective

    Twitter: thauthoracademy

    Email:sue@authoracademy.com.au

    Booking Link: https://suekennedy.as.me/complimentarysession


    Healing with Art 2024 - Creativity for Self-Care Course


    Catherine James Links:

    Website:catherinejames.au

    LinkedIn:Catherine (CJ) James

    Facebook:
    Catherine James Creative
    https://www.facebook.com/groups/doinitdaily/

    Instagram:@catherinejamescreative

    Email: cj@catherinejamescreative.com.au

    Booking Link: https://catherinejames.au/contact

    Show more Show less
    28 mins
  • 86. Mindful Communication to Building Resilience and Connection with Dr. Heather Browne
    Oct 10 2024

    In this episode of the Full of Words podcast, Sue and CJ interview Dr. Heather Browne, PsyD, LMFT, TEDx speaker, and bestselling author. They delve into the profound role of communication in relationships, exploring how language acts as a powerful tool for empathy, connection, and healing. Dr. Browne shares personal anecdotes from her childhood, illustrating how these experiences shaped her understanding of compassion and the importance of mindfulness in our words.

    They touch on key themes such as resilience, the ripple effect of kindness, and the transformative power of storytelling. With over 27 years of experience as a therapist, Dr. Browne emphasizes self-awareness and understanding others as vital components for fostering meaningful connections. She introduces her book, which offers practical exercises and therapeutic concepts aimed at enhancing communication skills and navigating relational challenges.

    Tune in now and discover how you can enhance your communication skills and strengthen your relationships!

    Highlights:


    • (01:45) Dr. Browne's background influences her approach.
    • (04:40) Non-verbal communication often conveys more than words.
    • (06:15) Vulnerability is essential for deeper relationships.
    • (07:05) Empathy enhances meaningful exchanges.
    • (10:15) Creating a safe space fosters openness.
    • (12:30) Open-ended questions encourage dialogue.
    • (14:10) Self-awareness is critical for improving communication skills.
    • (19:50) Setting boundaries maintains healthy dynamics.
    • (21:34) Inviting communication rather than forcing it is more effective.
    • (23:06) Respecting individual autonomy in beliefs is important.
    • (27:35) Some issues require personal therapy for proper support.
    • (29:29) Practicing communication questions helps strengthen relationships.
    • (31:03) Receptiveness to feedback promotes growth in relationships.
    • (32:58) Free resources on her website support effective communication.
    • (37:53) Embracing daily opportunities for growth in communication.


    Sue Kennedy Links:

    Website:authoracademy.com.au

    LinkedIn:Sue Kennedy Book Coaching Expert

    Facebook:
    http://facebook.com/TheNo1AuthorAcademy
    https://www.facebook.com/groups/authoracademycollective

    Twitter: thauthoracademy

    Email:sue@authoracademy.com.au

    Booking Link: https://suekennedy.as.me/complimentarysession


    Healing with Art 2024 - Creativity for Self-Care Course


    Catherine James Links:

    Website:catherinejames.au

    LinkedIn:Catherine (CJ) James

    Facebook:
    Catherine James Creative
    https://www.facebook.com/groups/doinitdaily/

    Instagram:@catherinejamescreative

    Email: cj@catherinejamescreative.com.au

    Booking Link: https://catherinejames.au/contact



    Links:

    Website:

    Show more Show less
    39 mins
  • 85. From Thoughts to Bestsellers: Ghostwriting Insights from Crystal Adair-Benning
    Oct 3 2024

    In this episode of the Full of Words podcast, Sue and CJ sit down with Crystal Adair-Benning, the CEO and Founder of Word Magic Copywriting Inc. and a multiple New York Times bestselling ghostwriter. Crystal shares her unique approach to transforming clients' thoughts and ideas into compelling narratives, emphasizing the importance of listening and understanding their values and beliefs.

    They explore effective messaging and the power of language in connecting with audiences. Crystal reflects on her remarkable journey to becoming a New York Times bestseller at a young age, highlighting her success achieved without modern technology. She passionately encourages writers to embrace authenticity and their personal style, reminding them that the joy in writing can lead to fulfilling and meaningful results.

    Crystal also discusses the significance of finding the right ghostwriter to cultivate a successful collaborative relationship. She introduces a writing retreat designed to help authors complete their unfinished manuscripts, emphasizing the vital role of support and community in the writing journey.

    Tune in for valuable insights into ghostwriting and storytelling, and discover how you can enhance your writing craft!


    Highlights:


    • (01:45) The significance of finding the right audience for your work.
    • (02:10) The challenges authors face when trying to find their unique voice.
    • (05:50) The importance of connecting with your audience and writing authentically.
    • (07:00) The misconceptions about writing and publishing in today's market.
    • (09:40) The value of feedback and critique from peers.
    • (11:20) Tips for aspiring authors on overcoming self-doubt and perfectionism.
    • (14:10) The significance of having a writing routine and setting achievable goals.
    • (16:00) The role of social media in promoting books and authors.
    • (18:02) Importance of finding the right fit when collaborating with others in the industry.
    • (18:11) New Facebook communities created by Sue and CJ for writers.
    • (18:35) Sue's community, "Author Academy Collective," for writers.
    • (18:49) CJ's community, "Doing It Daily: Social Media Success," focuses on consistent posting.
    • (19:15) New York Times bestsellers and their credibility.
    • (21:27) Critique of some books on the New York Times bestseller list and differing personal opinions on popular reads.
    • (23:39) Advice against using AI for writing, emphasizing the importance of original work.
    • (25:48) Encouragement for authors to enjoy the writing process without being overwhelmed.
    • (28:50) Crystal's upcoming book writing retreat, "Finish the F*cking Book."


    Sue Kennedy Links:

    Website:authoracademy.com.au

    LinkedIn:Sue Kennedy Book Coaching Expert

    Facebook:
    http://facebook.com/TheNo1AuthorAcademy
    https://www.facebook.com/groups/authoracademycollective

    Twitter: thauthoracademy

    Email:sue@authoracademy.com.au

    Booking Link: https://suekennedy.as.me/complimentarysession


    Healing with Art 2024 - Creativity for Self-Care Course


    Catherine James Links:

    Website:catherinejames.au

    LinkedIn:

    Show more Show less
    32 mins
  • 84. Mastering Co-Parenting Through Effective Communication, Empathy, and Collaboration with JP Marsh
    Sep 26 2024

    In this episode of the Full of Words podcast, Sue and CJ chat with co-parenting coach JP Marsh about the ups and downs of co-parenting. JP shares that challenges can arise not just for divorced or separated parents, but also for married couples who have different parenting styles. He highlights how important it is to communicate well, show empathy, and maintain a positive attitude to reduce conflict.

    They focus on the need for respectful communication and open discussions to help co-parents work together. JP emphasizes letting go of past grievances for a healthier relationship that benefits the kids. He also discusses how parents’ words and actions can deeply affect their children's emotional well-being, making mindful co-parenting a must.

    They also touch on the special challenges that blended families face and the importance of setting boundaries to create a supportive atmosphere. By prioritizing respect and teamwork, parents can navigate co-parenting more smoothly, which helps everyone involved.

    Tune in now!

    Highlights:


    • (02:34) The complexities of co-parenting, even in intact families.
    • (03:45) JP's personal journey with co-parenting, highlighting the transition from conflict to collaboration.
    • (09:23) The influence of other parents in the community on co-parenting decisions.
    • (10:26) Importance of open communication and empathy in co-parenting relationships.
    • (13:51) Starting conversations with positive language can change the dynamics significantly.
    • (15:59) The importance of letting go of self-pity to move forward in co-parenting.
    • (18:28) Importance of not responding immediately to potentially triggering messages.
    • (20:45) Being more mindful of actions and less worried about others' words, especially in co-parenting scenarios.
    • (23:48) The importance of being a good role model and moving forward in a positive way post-relationship.
    • (25:07) Children see themselves as a mix of both parents, and negative talk about one parent can harm a child's self-image.
    • (26:27) Stresses that children learn how to treat others based on how their parents interact.
    • (29:35) The value of reflection and how it can lead to improved co-parenting.
    • (31:22) How boundaries and communication helped resolve issues in co-parenting arrangement without court involvement.
    • (37:35) Act with intention and be mindful of how behavior around the other parent affects children.


    Sue Kennedy Links:

    Website:authoracademy.com.au

    LinkedIn:Sue Kennedy Book Coaching Expert

    Facebook:
    http://facebook.com/TheNo1AuthorAcademy
    https://www.facebook.com/groups/authoracademycollective

    Twitter: thauthoracademy

    Email:sue@authoracademy.com.au

    Booking Link: https://suekennedy.as.me/complimentarysession


    Healing with Art 2024 - Creativity for Self-Care Course


    Catherine James Links:

    Website:catherinejames.au

    LinkedIn:Catherine (CJ) James

    Facebook:
    Catherine James Creative
    https://www.facebo

    Show more Show less
    29 mins
  • 83. The Power of Language in Shaping Perceptions and Empowerment
    Sep 19 2024

    In this episode of the Full of Words podcast, Sue and CJ dive into the powerful impact of words, particularly in the context of recent events like the Olympics. They discuss how words can shape perceptions, fuel misinformation, and create misunderstandings, citing the controversy surrounding athletes like Iman Khalif, an Algerian boxer, and media commentary on female Olympians.


    They also highlight how words can be a force for good, touching on the Australian racewalker Jemima Montag’s positive message of empowerment through sport. Throughout the episode, they emphasize the importance of thinking before speaking or sharing online, and the potential consequences for both individuals and society.


    Tune in for an insightful conversation on how we can all use our words more thoughtfully in today’s fast-paced, social media-driven world!


    Highlights:


    • (01:02): The global stage of the Olympics and the rapid spread of information (and misinformation) through social media.
    • (02:23): Controversy involving an Algerian boxer and confusion around her gender.
    • (04:20): The spread of misinformation and its effects on perceptions and controversies.
    • (07:09): A previous controversy involving an Australian swimmer and the impact of careless words.
    • (09:05): The importance of cautious communication on social media and its potential impact on reputations.
    • (10:04): Social media profiles as modern resumes and the need for careful communication.
    • (12:34): The importance of reviewing written content to avoid unintended harshness.
    • (13:35): Treating online interactions as if speaking face-to-face, due to the "wild west" nature of social media.
    • (16:59): Challenges at the intersection of the Olympics and academic perspectives, particularly in relation to an academic controversy.
    • (18:01): The mental health impact on athletes facing public criticism and the need for positive support.
    • (19:15): Jemima Montag, an Australian racewalker, and the supportive message sent to her to counter negative remarks.
    • (21:35): The impact of sending supportive messages and positive reinforcement.
    • (22:21): The importance of choosing words wisely and using them to uplift rather than drag down.


    Sue Kennedy Links:

    Website:authoracademy.com.au

    LinkedIn:Sue Kennedy Book Coaching Expert

    Facebook:
    http://facebook.com/TheNo1AuthorAcademy
    https://www.facebook.com/groups/authoracademycollective

    Twitter: thauthoracademy

    Email:sue@authoracademy.com.au

    Booking Link: https://suekennedy.as.me/complimentarysession


    Healing with Art 2024 - Creativity for Self-Care Course


    Catherine James Links:

    Website:catherinejames.au

    LinkedIn:Catherine (CJ) James

    Facebook:
    Catherine James Creative
    https://www.facebook.com/groups/doinitdaily/

    Instagram:@catherinejamescreative

    Email:

    Show more Show less
    23 mins
  • 82. Unlocking Brain Power: Nutrition Tips for ADHD with Christine MacCarroll
    Sep 12 2024

    In this episode of the Full of Words podcast, Sue and CJ sit down with Christine MacCarroll, a functional nutritionist and certified brain health professional specializing in supporting ADHD women to supercharge their brains naturally. Christine delves into the connection between nutrition and brain health, sharing practical advice on how dietary choices can enhance cognitive function and overall well-being.

    Christine explores the benefits of specific nutrients, discusses common pitfalls in the diet of ADHD individuals, and provides actionable strategies for optimizing brain health through nutrition. Christine's insights are invaluable for anyone looking to improve their focus, energy, and mental clarity.

    Don’t miss out on Christine’s expert tips—tune in now!

    Pop-up podcast for badass women with ADHD


    Highlights:


    • (02:26) How ADHD is diagnosed later in women due to historical biases.
    • (03:42) Differences in ADHD presentation between boys and girls.
    • (05:54) How Christine's daughter’s struggles led her to explore ADHD diagnosis for both of them.
    • (07:23) The importance of using accurate language in diagnosing and understanding ADHD.
    • (11:21) Diagnosis offers language to describe experiences and the impact of how one perceives and handles their diagnosis.
    • (13:28) The choice between seeing a diagnosis as a stop sign or a starting point for positive change.
    • (14:12) The power of positive language in improving health outcomes and personal well-being.
    • (17:31) The importance of how one uses language and diagnosis labels in shaping their experience.
    • (18:17) The challenges of giving people timelines or labels related to their health.
    • (24:00) Importance of both brain hardware and software for mental health.
    • (26:12) The impact of hormones on brain health, especially for women.
    • (29:13) Hormonal fluctuations in older age described as "reverse puberty."
    • (30:05) Non-medication approaches to ADHD.
    • (31:08) Aalternatives to ADHD medication with holistic strategies.
    • (37:59) Historical lack of gender-specific studies and the need for more research on women's health.


    Sue Kennedy Links:

    Website:authoracademy.com.au

    LinkedIn:Sue Kennedy Book Coaching Expert

    Facebook:
    http://facebook.com/TheNo1AuthorAcademy
    https://www.facebook.com/groups/authoracademycollective

    Twitter: thauthoracademy

    Email:sue@authoracademy.com.au

    Booking Link: https://suekennedy.as.me/complimentarysession


    Healing with Art 2024 - Creativity for Self-Care Course


    Catherine James Links:

    Website:catherinejames.au

    LinkedIn:Catherine (CJ) James

    Facebook:
    Catherine James Creative
    https://www.facebook.com/groups/doinitdaily/

    Instagram:@catherinejamescreative

    Email:

    Show more Show less
    40 mins
  • 81. Crafting Compelling Story: Insights from Sandy Vaile on Active Storytelling and Genre-Specific Techniques
    Sep 4 2024

    In this episode of the Full of Words podcast, Sue and CJ sit down with bestselling author and founder of Fearless Prose Sandy Vaile. Sandy shares her journey from a young aspiring writer to a successful author, discussing her creative process and the challenges she’s overcome. They delve into Sandy’s latest book, exploring the themes and inspirations behind it, and get into a fascinating conversation about the evolving world of publishing. Sandy also offers invaluable advice for aspiring writers and reveals some behind-the-scenes insights into her writing life.

    Don’t miss out on this insightful discussion packed with inspiration and practical tips for writers and readers alike - Tune in now!


    Join Sandy’s private Facebook group for women who write contemporary novels: https://bit.ly/FemaleContemporaryFictionAuthors


    Highlights:


    • (01:21) How Fearless Prose empowers female contemporary fiction writers through coaching, editing, and courses.
    • (02:15) The importance of understanding genre expectations in fiction and distinguishes romantic suspense from other romance subgenres.
    • (03:13) Sandy describes romantic suspense as a genre combining romance with suspense, often involving danger and mystery.
    • (05:44): The conversation shifts to how reader expectations and genre norms have changed over time, affecting what is commercially viable.
    • (06:07) Concept of active storytelling, where characters’ actions drive the plot and engage readers.
    • (08:05) Working with authors at different stages, from those with initial ideas to those with complete but problematic manuscripts.
    • (09:12) The importance of maintaining the author’s unique voice despite editorial changes is highlighted.
    • (12:00) How professional coaching helps authors gain confidence and refine their storytelling skills.
    • (17:52) The impact of making main characters relatable and engaging for readers.
    • (18:37) The concept of unreliable narrators and their effect on reader engagement.
    • (21:11) The concept of the “through line,” the central plot or theme that anchors the story.
    • (22:38) Removing distancing words to create a more immersive narrative experience.

    Sue Kennedy Links:

    Website:authoracademy.com.au

    LinkedIn:Sue Kennedy Book Coaching Expert

    Facebook:
    http://facebook.com/TheNo1AuthorAcademy
    https://www.facebook.com/groups/authoracademycollective

    Twitter: thauthoracademy

    Email:sue@authoracademy.com.au

    Booking Link: https://suekennedy.as.me/complimentarysession

    Healing with Art 2024 - Creativity for Self-Care Course

    Catherine James Links:

    Website:catherinejames.au

    LinkedIn:Catherine (CJ) James

    Facebook:
    Catherine James Creative
    https://www.facebook.com/groups/doinitdaily/

    Instagram:@catherinejamescreative

    Email: cj@catherinejamescreat

    Show more Show less
    28 mins
  • 80. Mastering Book Outlines and Social Media Strategy
    Aug 29 2024

    In this episode of the Full of Words podcast, Sue and CJ dive into essential strategies for both aspiring authors and social media marketers. Sue discusses the crucial role of a well-developed book outline and how her personalized coaching can help authors navigate writer's block and develop a distinctive voice, rather than relying solely on AI. CJ shifts gears to cover copywriting and social media strategy, emphasizing the importance of understanding your target audience and creating tailored content. She also offers a service to generate a month’s worth of social media posts, addressing common challenges like social media algorithms and effective sales language.


    Throughout the episode, Sue and CJ highlight the value of professional collaboration and seeking expert guidance to kickstart your writing and social media efforts.

    Ready to elevate your writing or social media game? Tune in now!


    Highlights:


    • (00:24) Common issue: not knowing where to start with a book or copy.
    • (01:33) Importance of creating a book outline as the first step.
    • (02:06) Comparing a book outline to the foundation of a house; essential for structure.
    • (03:01) Sue’s experience with clients and the benefits of personalized coaching for creating book outlines.
    • (04:37) Overcoming writer’s block and brainstorming with Sue’s strategies.
    • (07:26) Example of a recent client’s reaction to the brainstorming process and outline creation.
    • (08:47) Where to start and end a book.
    • (09:10) Limitations of AI in capturing personal voice and storytelling.
    • (10:42) AI vs. personal touch in business books and personal stories.
    • (11:17) Sue’s offer: 1-hour coaching session for book outlines.
    • (12:04) CJ’s parallel with social media copywriting and overcoming blank page syndrome.
    • (15:15) Importance of varied content formats for different audience preferences.
    • (16:47) Case example of improving a website’s overwhelming detail by tailoring it to user needs.
    • (17:53) Targeting the right audience and avoiding defaulting to personal preferences in content creation.
    • (19:22) The impact of effective messaging on reaching the right people.
    • (21:56) Benefits of brainstorming sessions and getting different perspectives.


    Sue Kennedy Links:

    Website:authoracademy.com.au

    LinkedIn:Sue Kennedy Book Coaching Expert

    Facebook:
    http://facebook.com/TheNo1AuthorAcademy
    https://www.facebook.com/groups/authoracademycollective

    Twitter: thauthoracademy

    Email:sue@authoracademy.com.au

    Booking Link: https://suekennedy.as.me/complimentarysession


    Healing with Art 2024 - Creativity for Self-Care Course


    Catherine James Links:

    Website:catherinejames.au

    LinkedIn:Catherine (CJ) James

    Facebook:
    Catherine James Creative
    https://www.facebook.com/groups/doinitdaily/

    Instagram:@catherinejamescreative

    Email:

    Show more Show less
    22 mins