A solo deep-dive into one of digital marketing's most influential books. I'm analysing Gary Vee's "Crush It!" with the lens of someone who's spent 15+ years in corporate South Africa, loves literature, and believes in strategic creativity over hustle culture.

This isn't just a book review — it's a critical examination of what works, what's aged, and what we can still learn from the passion-to-profit playbook in today's saturated digital landscape.

Perfect for: Marketing professionals, entrepreneurs, content creators, and anyone building a personal or business brand in Africa and beyond.

Key Topics:

• The evolution from 2009's digital landscape to today's creator economy
• Academic vs practical applications of Vaynerchuk's principles
• Why passion needs structure, strategy, and context
• Lessons for African entrepreneurs and marketers

How did one book fundamentally change marketing and PR by showing businesses they could bypass traditional gatekeepers?

This week on Marketing Mindsets, we examine David Meerman Scott's influential work "The New Rules of Marketing and PR" and its enduring impact on digital communication. Discover how South African disruptors like Zulzi, SweepSouth, Yoco and SnapScan are applying these principles to build direct audience relationships in innovative ways.

Whether you're running a startup or managing communications for an established brand, this episode breaks down the practical framework that's helped organizations of all sizes thrive in the digital landscape.

Next week: Gary Vaynerchuk's "Crush It!" and the power of personal branding in modern marketing.

Ever wondered why some messages go viral while others are forgotten? In this episode, we break down Made to Stick by Chip & Dan Heath and reveal the 6 key principles that make ideas memorable.

🔹 How to simplify your message for clarity
🔹 The power of surprise in grabbing attention
🔹 Why storytelling is the key to influence
🔹 South African examples of sticky marketing – Sasol’s "Glug Glug" & Arrive Alive
🔹 How Made to Stick compares to Blue Ocean Strategy

Tune in now and discover how to make your marketing unforgettable!

Available on Apple Podcasts, Spotify, and Youtube.

#MarketingMindsets #MadeToStick #Branding #Marketing #Podcast

Forget fighting for scraps in crowded markets. In this episode of Marketing Mindsets, we reveal how South African businesses are creating entirely new market spaces.

Featuring real-world insights on:

• Breaking free from traditional competition.
• Innovative strategies from Capitec and Discovery.
• Practical tools to find your own blue ocean.
• Blue Ocean vs. Purple Cow: What's the difference?

Your business strategy playbook starts here.

Listen now and transform how you think about market opportunities!

Discover how the concept of "remarkability" explains the success of iconic South African brands, and why being ordinary might be the riskiest business strategy of all.

Whether you're running a spaza shop or a tech startup, this episode will change how you think about standing out in your market.

New episodes every Friday. Follow now so you don't miss our next marketing conversation!

Understanding viral trends and social dynamics in African business contexts. From mobile money to community influencers, discover how Malcolm Gladwell's principles apply to African markets. Perfect for entrepreneurs, marketers, and business leaders across the continent.

How do you turn strangers into friends, and friends into customers? This episode dives into Seth Godin's "Permission Marketing" and its practical applications in today's digital world. From email newsletters to streaming services, discover how successful businesses build lasting relationships through permission-based marketing.

Featured in this episode: - The core principles of permission marketing - Real-world examples from Spotify, Netflix, and Amazon - Five steps to building customer relationships - Modern applications in the age of privacy regulations - Practical takeaways for marketers

Previous episode: Building Strong Brands by David Aaker Next week: "The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell.

Follow Marketing Mindsets for weekly insights into the books that shape modern business thinking.

A Review of Aaker's work