Crowdfunding is a new way for founders and marketers to approach launching and promoting a business in a less risky way. With tools like LaunchBoom, IndieGoGo and Kickstarter, turning a business idea, without needing external funding OR lots of external resources, becomes a lot easier.

In this episode, I interview Fahhad Mustafa, who is a digital marketing expert that specialises in all things crowdfunding (strategy, paid campaigns, email marketing and landing page creation). Teaser: he also has an MBA in marketing, so he has both practical AND formal knowledge - lots of goldmines here, as always, enjoy 🙏

Chapters:

00:00 Introduction 00:12 Meet Fahad Mustafa 00:47 Wedding Photography to Marketing 01:55 Value of an MBA in Marketing 03:52 Crowdfunding 10:40 Becoming a Crowdfunding Expert 12:29 Balancing Marketing with Personal Life 14:47 Visual Skills in Digital Marketing 17:14 Impact of AI on Digital Marketing 20:32 Shifts in Crowdfunding Strategies 22:45 Leadership in Marketing Teams 25:23 Market Research and Product Validation 26:26 Creating High-Converting Ad Creatives 28:23 Friction Points 30:57 Crowdfunding Campaign Strategies 31:32 Communication in Agencies 34:57 LaunchBoom Certification 36:01 Tools and Techniques for Crowdfunding 39:46 Learning 46:12 Future of Marketing and Crowdfunding 48:51 Closing Thoughts

📚 Shownotes, Resources and Links

https://www.linkedin.com/in/fahhad-mustafa/ https://www.launchboom.com/ https://www.kickstarter.com/ https://www.indiegogo.com/ https://www.linkedin.com/company/pledgeprix/ https://pledgeprix.com/ https://www.crowdfunder.co.uk/ The Art of Asking: https://www.youtube.com/watch?v=xMj_P_6H69g https://www.startengine.com/ https://www.launchboom.com/launchkit/

#crowdfunding #indiegogo #kickstarter

We’ve done it, our first official Futurist Marketers podcast episode! I interviewed my dear friend Ja Yue on all things paid social, freelancing, dealing with changes in managing paid advertising campaigns, and AI. Plus, the importance of having business acumen (being commercially minded) in today’s world, essentially going beyond a traditional marketer’s role. Enjoy the pod, lots more coming soon 🙏 ⏳ Topics and Timestamps: 00:00 Introduction 00:39 How Me and Ja Met 02:37 Ja’s Journey into Marketing 05:47 All Things Paid Social 10:08 Challenges in Paid Social 16:16 Agency vs. In-House Role 21:40 Tools and Resources for Marketers 24:16 The Importance of Diverse Learning 29:25 Perspectives on AI 32:48 Social Media's Impact 35:30 AI Tools We Use 39:09 Freelancing Insights 43:41 Setting Up a Freelance Business 50:03 Lessons from Freelancing 55:40 The Future of Marketing 📚 Shownotes, Resources and Links

• https://futurist-marketers.pro/
• https://www.linkedin.com/in/jayue/
• https://www.yunojuno.com/
• https://www.linkedin.com/in/george-mack/
• https://www.linkedin.com/company/nest-commerce/
• https://www.linkedin.com/in/tim-keen/
• https://www.linkedin.com/in/abramsjake/
• https://www.youtube.com/@DylanPondir
• https://www.youtube.com/@cassandra4533
• https://www.facebook.com/business/marketing-partners/partner-news/upgrades-to-ads-manager-and-power-editor

#paidsocial #marketingpodcast #metaads