• GMP Partner Podcast - Talking AI: How a deeper language understanding is transforming broad match

  • May 18 2023
  • Length: 33 mins
  • Podcast

GMP Partner Podcast - Talking AI: How a deeper language understanding is transforming broad match

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  • Summary

  • How is AI helping marketers to connect with new customers? Join us for the first episode of our Talking AI podcast, where we deep-dive into the language modelling advances driving business success and bringing exciting changes to Google’s broad match feature. We’re joined by IAB Europe CMO Helen Mussard, Google Senior Product Manager Oliver Kiderle, and Brainlabs Business Director Charlotte O’Neill.

    For more insights into how AI-powered Search Ads are working to improve performance, download our guide, Unlock the Power of Search.

    To learn more about the ways broad match was transformed in the last few years read ‘Back to the future’: The old marketing feature that will drive new marketing success on Think with Google.
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