GTM Disrupted with Mike Smart By cover art

GTM Disrupted with Mike Smart

By: Mr. Thrive Media
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  • Summary

  • The pace of change has never been faster and yet it will never be this slow again. For the tech world, the rules for product and market success are continuously being disrupted. It is hard for product managers and product marketers to see clearly the radical changes that will impact product and market direction. Mike Smart of Egress Solutions sits with product marketing and product management leaders of the software and technology sector to explore trends that will impact their product and go-to-market decisions. Tune in for your fill of business, tech, and industry insights from thought leaders who change the game.
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Episodes
  • The power of soft skills and storytelling in successful product management with Nils Davis

    The power of soft skills and storytelling in successful product management with Nils Davis
    Jul 18 2024
    GTM Disrupted host Mike Smart reconnected with Nils Davis, product management expert and author for another exciting interview. Nils put a spotlight on key factors impacting product managers in the B2B space. He also shares what he believes are the essential skills of product management success. It may a surprise to learn that Nils puts a premium on developing soft skills and the ability to communicate through storytelling. Key Take Aways from this episode include:  Storytelling in Product Management a superpower  How to avoid the feature factory  Go-to-Market skills are a key differentiator Nils’s Bio Nils Davis is a seasoned product management expert and author on the discipline. He has seen product management defined in numerous ways over the years. Is it the CEO of the product? Owner of the backlog? The locus of business, user experience, and technology? Or is there a different, better way to think about product management? Based on over more than two decades of enterprise product management, including a stint managing a product for product managers, Nils's view is radically different. The fundamental component of successful products is the problem they solve for customers. In his articles, his podcast The Secrets of Product Management, and his book, The Secret Product Manager Handbook, he shares new, powerful ways for product managers to create more value. To find Nils on LinkedIn go to - https://www.linkedin.com/in/
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    37 mins
  • Navigating The Product Management Pendulum

    Navigating The Product Management Pendulum
    Jun 27 2024
    GTM Disrupted host Mike Smart was able to get a few minutes to chat with Phil Hornby, a highly experienced product leader, coach, and technologist with over 20 years of experience in a variety of roles and industries. Phil sheds light on the shifting dynamics within the profession and highlights the need for product teams to embrace a boarder and more commercial aspect of the role. Phil maintains the lack of “zero interest” investment has force the product management function, like a pendulum to shift to commercial and business outcomes. Key Take Aways from this episode include:  What is shifting in the role of Product Management  The Importance of Outcome-Based Metrics  A Return to Marketing Roots  A Need for Comprehensive Go-to-Market Strategies Phil’s Bio Phil Hornby is a seasoned product leader, coach, and technologist with over 20 years of experience. His mission is to help product leaders think clearly, make strong decisions, and take powerful action for high-impact outcomes. Phil has helped thousands of individuals across hundreds of companies, combining technical, business, and human skills to empower teams and leaders. His expertise lies in delivering complex solutions that elegantly solve customer problems at scale. His approach emphasizes collaboration, context-driven leadership, and continuous learning. He is currently writing "It Depends: The Secret Handbook for Making High-Impact Product Decisions in Context." Colleagues praise him for his practical insights and ability to inspire excellence. To learn more about Phil to go - https://www.linkedin.com/in/philhornby/
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    36 mins
  • What happens when innovation meet passion and purpose?

    What happens when innovation meet passion and purpose?
    Jun 12 2024
    GTM Disrupted host Mike Smart sat with Victor Brown, Founder & CEO of Xcellent Life, a digital health company transforming healthcare with innovative software technology. Victor shared his insight on a range of topics reflecting his journey as an early-stage Founder and CEO. Victor discusses the intersection of technology, health, and entrepreneurship. Key Take Aways from this episode include:  Purpose-Driven Innovation: Improving quality of life through wellness technology.  Navigating B2B2C - delivering value to consumers and corporations  Emerging business model - healthcare is an industry ripe for disruption from treating illness to prolonging life. Victor’s Bio Victor Brown is a seasoned leader with experience within both large global and start-up companies that deploy enterprise class software and sensor-based applications. Victor has driven business success as a leader and as a hands-on practitioner of best-practice approaches. Victor started his career with Schneider Electric ($35B company operating in 120 different countries) as an engineer and after 5 years transitioned to a marketing role. As a marketing leader, Victor had ownership of a line of software products; solutions where he spent another 6 years driving product growth year-over-year. After Schneider Electric, Victor joined his first start-up BPL Global, where he built an international product marketing team driving triple-revenue growth in a 3-year span. He has also worked as a consultant, where he founded APEX Strategy & Marketing to help small to midsize companies to develop go-to-market strategies and provide them with deep insights into best-practice approaches. More recently, Victor has served in various VP roles where he has driven business growth at both Tendril Networks and GridEdge Networks. To Learn more about Victor to go - https://www.linkedin.com/in/victorlbrown/ To Learn more about Xcellent Life to go -- https://xcellentlife.com/
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    32 mins
Leadership Marketing Career Success Economics
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