What makes an event not suck?

What are buyer-first practices that Navattic uncovered in 2023?

Is growth hacking still a thing?

Those are the 3 big topics we’re covering today, on GTM News Desk. And we’re joined by Bethany Murphy, Senior Director of Events at 6sense, to share her expertise on how to curate unforgettable event experiences, the importance of a people-first approach, the nuances of proving ROI to executives, and her framework for crafting events that drive real impact.

Jump into the action:

(00:00) Welcome to GTM News Desk

(03:34) Concern about inflated numbers in company reports

(06:41) Growth hacking and data manipulation in marketing

(10:16) Expressing yourself online - what’s authenticity?

(15:54) Meet our special guest, Bethany Murphy!

(19:10) Silos in sales and marketing

(19:50) Cross-functional KPIs and compensation for marketers

(25:00) 6Sense team meetings crucial for relationship-building

Resources:
Subscribe to the TACK Network to hear the exclusive conversation from today’s episode: https://tacknetwork.com/

Connect with Bethany: https://www.linkedin.com/in/bethanyjmurphy/
Produced in partnership with https://shareyourgenius.com/

Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market.

With nearly 25 years of combined experience working with top B2B brands like Drift and HubSpot, we’re sharing our insights and advice to help you navigate the best (and worst) GTM strategies. Whether you’re a startup founder or a CMO, tune in to GTM News Desk for analysis, candid discussions, and actionable tips that prioritize people and drive real results.

Subscribe to TACK Network for exclusive content: https://tacknetwork.com/
Follow Mark Kilens on LinkedIn: https://www.linkedin.com/in/markkilens/

Follow Nick Bennett on LinkedIn: https://www.linkedin.com/in/nickbennett1/