• Secrets to Scaling Your Auto Service Business With Joe Tomarchio Jr. of FOCUS Investment Banking
    Jun 25 2025
    Joe Tomarchio Jr. is a Managing Director at FOCUS Investment Banking, where he specializes in helping auto service businesses scale and prepare for acquisition. Before joining FOCUS, Joe co-founded and scaled a 26-location tire and auto service chain, generating over $50M in revenue before selling it to Monro. With over 65 major acquisitions under his belt, he is one of the most seasoned professionals in the industry. Joe now consults for private equity firms and dealers seeking exponential growth or strategic exits. In this episode… Auto service businesses often undervalue their labor, hurting both profitability and employee retention. Many operators struggle with hiring because they don’t charge enough to offer competitive wages or create appealing work environments. How can owners realign their pricing and culture to build a more sustainable and attractive operation? According to Joe Tomarchio Jr., who leads strategic growth initiatives for FOCUS Investment Banking, the key lies in charging what you're worth and investing that revenue back into your team. By adjusting labor rates and responding rapidly to cost increases, Joe helped transform underperforming stores into profitable ones. His four-pillar hiring approach focused on attitude, enthusiasm, work ethic, and moral compass fosters loyalty, high standards, and accountability. On this episode of Gain Traction, Mike Edge welcomes Joe for a discussion about strategic pricing, acquisitions, and creating a workplace where technicians and staff want to stay. Joe shares his leadership principles, anecdotes from his time at Monro, and actionable advice for shop owners looking to grow, sell, or simply survive in today’s competitive market. Here’s a glimpse of what you’ll learn: [02:04] The journey from one store in Baltimore to a $50M tire and auto service empire[06:22] Why Joe Tomarchio Jr. focused solely on acquisitions for the last 8 years at Monro[08:05] The link between low labor rates and hiring challenges in auto shops[09:15] Why paying employees well is essential for customer satisfaction and retention[15:06] Joe’s customer service philosophy: empower frontline staff with $500 autonomy[16:50] Why allowing employees to make mistakes is crucial for growth[18:01] The four pillars Joe used for hiring: enthusiasm, attitude, work ethic, and moral compass[29:26] Joe’s current work at FOCUS Investment Banking helping dealers grow or exit Resources mentioned in this episode: Joe Tomarchio Jr. on LinkedInFOCUS Investment Banking Richard Balan on LinkedInRaven Truck AccessoriesRobert Gross obituary Mike Edge on LinkedInTread Partners Quotable Moments: “If you can’t charge enough, you can’t pay enough — and then you can’t retain the right people.”“Pay more, but demand more. I strive for perfection and settle for excellence.”“To beat me, you have to eat me. If I haven’t won, the war isn’t over.”“You pay peanuts, you get monkeys — and monkeys don’t deliver superior service.”“I know the top 10% and the bottom 10% of my team. Guess which one you don’t want to be?” Action Steps: Raise your labor rates now: Don’t wait for inventory to turn — adjust pricing as soon as costs increase.Invest in your team: Pay above market rate to attract and retain top technicians and managers.Screen for character, not just skill: Use the four pillars — attitude, enthusiasm, work ethic, and moral compass — as your hiring filter.Empower store managers: Give them financial autonomy to resolve customer issues quickly and effectively.Lead from the field: Spend time in your stores to connect with employees and understand operational challenges firsthand. Sponsor for this episode... This episode is brought to you by Tread Partners. At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.
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    32 mins
  • Driving Success as a Family Business With Steven and Susan Moss of Wilson Tire Pros and Automotive
    Jun 18 2025
    Steven and Susan Moss are the owners of Wilson Tire Pros and Automotive, a three-location tire and automotive repair business in Burlington, North Carolina. Steven, who took over the business from his father in 2009, brings a hands-on background in automotive repair and business operations. Susan, after managing military contracts in her family's hosiery business, joined Steven full-time, catalyzing the company's growth and operational evolution. Together, they’ve become prominent leaders in the Tire Pros network, with Susan now serving as the first female Chair of the National Dealer Council. In this episode… Family-run businesses are the heartbeat of many industries, including automotive service and repair. Growing from one location to three while balancing family, legacy, and leadership challenges requires grit, planning, and deep support systems. What lessons can other shop owners learn from a husband-and-wife team who grew their business through heart and hustle? According to Susan and Steven Moss, who own and operate Wilson Tire Pros and Automotive, success comes from building community, embracing mentorship, and working through the numbers. From joining Tire Pros to implementing lessons from a 20 Group, they transformed their family business by leaning into smart processes and strategic relationships. Their journey offers a blueprint for growth-minded entrepreneurs. On this episode of Gain Traction, host Mike Edge welcomes Steven and Susan for a conversation about growing a multi-location tire business, the transition from technician to leader, and the power of industry networking. They share the sacrifices behind their success, how joining Tire Pros and a 20 Group transformed their business, and why trusting your team is essential for growth. Here’s a glimpse of what you’ll learn: [01:39] The origin of Wilson Tire Pros [04:11] Why Susan Moss’ full-time involvement helped accelerate business expansion[08:18] How joining Tire Pros supported early growth through marketing and discounts[09:44] The impact of working with a dedicated Tire Pros marketing manager[13:38] Steven Moss’ unorthodox but successful journey to ASE certification[20:45] The personal sacrifices and teamwork that fueled early growth[26:48] Why growing from one to two locations is the hardest jump Resources mentioned in this episode: Steven Moss on LinkedInSusan Moss on LinkedIn Wilson Tire Pros and Automotive Tire Pros20 GroupsMike Edge on LinkedInTread Partners Quotable Moments: "It’s not rocket science — just treat people the way you want to be treated.""Every car should be treated like it belongs to Grandma Moss: everything it needs, nothing it doesn't.""Our biggest asset is knowing every job in the shop — our worst asset is also knowing every job in the shop.""The jump from one to two locations is the scariest, but it’s also the most important step.""We couldn’t have grown this business without each other’s full support, both at home and at work." Action Steps: Leverage your network for support: Cultivate relationships in the industry for guidance and encouragement.Transition out of technician mode: Focus on leadership and growth by training and trusting your team to take on responsibilities.Use business metrics to guide decisions: Learn your KPIs, understand your numbers, and manage your shop with data, not guesswork.Join a business peer group: Consider a 20 Group or similar cohort to share best practices and gain accountability from like-minded shop owners.Balance family and business intentionally: Create routines and backup systems at home and at work to support long-term sustainability. Sponsor for this episode... This episode is brought to you by Tread Partners. At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.
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    37 mins
  • Why Racing and Auto Shops Go Hand in Hand With Rob Howden of USF Pro Racing
    Jun 11 2025
    Rob Howden is the Director of Business Development and Series Announcer for USF Pro Championship Racing. Known as “The Voice of the Series,” he has been a fixture in motorsports media for over 30 years. He’s also the founder of Howden Media Group and eKarting News, where he continues to cover karting events across North America. Rob’s passion for racing started in go-karts and has evolved into mentoring and following drivers from childhood through to professional careers in IndyCar and beyond. In this episode… Motorsports is not just about speed — it's about precision, development, and community, from grassroots karting to elite IndyCar races. Many young drivers begin their journey as early as age five and ascend through a structured ladder system that prepares them for pro racing. What makes a winning driver in such a competitive and mentally demanding environment? According to Rob Howden, who directs business development and announces races for USF Pro Championships, success comes from more than just talent and equipment. Confidence and momentum are intangible but crucial elements that often separate the good from the great. Through decades of experience, Rob has witnessed countless young racers transform their skills and mindsets en route to top-tier success. On this episode of Gain Traction, Mike Edge welcomes Rob for a conversation about the business and culture of USF Pro Racing, how tire dealers and shop owners can get involved, and what it takes for young racers to reach the IndyCar level. Rob also shares personal insights into his career, favorite race tracks, and where to find the best pizza on the road. Here’s a glimpse of what you’ll learn: [02:20] The role of karting as the foundation of professional racing careers[03:18] How USF Pro Championships serve as a development ladder to IndyCar[05:26] Why tire dealers are naturally drawn to motorsports sponsorship[08:05] What sets top-tier racers apart: confidence and momentum[10:24] The mental side of racing and the importance of coaching[11:42] Rob Howden’s love for race announcing and staying active in karting[13:05] Opportunities for young racers to shine at high-profile IndyCar events[15:37] How businesses can get involved with USF Pro through sponsorship and hospitality Resources mentioned in this episode: Rob Howden on Instagram | X eKarting NewsUSF Pro ChampionshipsUSF JuniorsUSF 2000USF Pro 2000 Logan Leslie on LinkedinMain Street AutoMike Edge on LinkedInTread Partners Quotable Moments: “You can buy more tires, but you can’t buy confidence or momentum — that’s what really separates great drivers.”“I get to see a driver go from age seven in karting to winning at IndyCar — it’s the most rewarding part of my job.”“Every driver’s journey is different, but those who win usually believe they can — and that belief changes everything.”“Race announcing is just active spectating — I’d be talking through the race even if I wasn’t getting paid.”“Hospitality in racing is like being a VIP at the Super Bowl, but with way more horsepower.” Action Steps: Explore USF Pro Championships opportunities: Visit USFProChampionships.info to learn how to attend events, sponsor drivers, or host customers at races.Support local karting initiatives: Connect with youth karting leagues to support upcoming racers from your area.Integrate racing with business marketing: Use motorsports partnerships to build brand visibility and entertain high-value clients.Invest in personal growth through sport: Reflect on how confidence and momentum play roles in your own professional success.Follow the full ladder of racing talent: Track future IndyCar stars by starting with USF Juniors and watching their rise through the ranks. Sponsor for this episode... This episode is brought to you by Tread Partners. At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.
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    24 mins
  • How To Build a Culture While Scaling Fast With Logan Leslie of Main Street Auto
    Jun 4 2025
    Logan Leslie is the Founder and CEO of Main Street Auto, a fast-growing network of tire and auto repair shops across the United States. After serving over eight years in the military, Logan pursued a joint law and business degree, which laid the foundation for his entrepreneurial ventures. He launched Main Street Auto in 2021, starting with a single location and scaling to nearly 100 shops in under four years. Logan is also a passionate advocate for hiring veterans, building culture, and redefining leadership in the blue-collar business world. In this episode… The tire and auto repair industry is evolving rapidly as new players apply business and acquisition strategies once reserved for tech startups. Yet, scaling in this space demands deep respect for shop culture, community ties, and the legacy of independent owners. How can business leaders grow without losing the heart of what makes local shops special? According to Logan Leslie of Main Street Auto, it starts with humility, intentional leadership, and honoring the legacy of every shop acquired. By targeting well-run businesses just outside of urban cores and retaining what's already working, Main Street Auto has managed to grow without compromising quality or community connections. Logan also emphasizes the importance of hiring veterans and trusting your instincts when it comes to leadership and talent. On this episode of Gain Traction, Mike Edge welcomes Logan for a conversation about entrepreneurship, buying and scaling auto shops, hiring veterans, and leading with culture. Logan shares the lessons he's learned from the military, past business failures, and how he grew his company from one location to nearly 100 in under four years. He also discusses the unique challenges of maintaining operational excellence during rapid expansion and building a mission-driven team from the ground up. Here’s a glimpse of what you’ll learn: [02:28] How military service influenced Logan Leslie’s entrepreneurial mindset[05:15] Why Logan built his own company instead of joining someone else’s[07:44] Avoiding culture loss while growing rapidly[10:01] The strategy behind selecting shop locations for acquisition[11:57] What should shop owners prepare if they’re considering selling?[13:46] Why shop owner involvement can hurt valuations and how to fix it[18:15] How Logan evaluates non-traditional candidates for corporate roles[25:35] The role of failure in entrepreneurial success Resources mentioned in this episode: Logan Leslie on LinkedIn Main Street Auto Veteran’s Trust The E-Myth Revisited: Why Most Small Businesses Don't Work And What To Do About It by Michael GerberSEMAMike Edge on LinkedInTread Partners Quotable Moments: “Entrepreneurship is never easy, but building something from scratch lets you shape the culture.”“Veterans often leave the service with incredible leadership skills that don’t show up on a resumé.”“Our goal isn’t to change what works — it’s to support and scale it.”“Failure is a great teacher; if you’re not failing, you’re not moving fast enough.”“Every vehicle on the road could be one of our customers — that’s a sacred responsibility.” Action Steps: Preserve shop culture post-acquisition: Retain what makes each auto shop special when integrating into a larger company.Hire veterans into leadership roles: Don’t just look at resumes — look for character, responsibility, and service-driven leadership.Vet potential buyers as partners: Shop owners should develop general managers and build independence before selling.Use SBA loans for smart growth: Leverage government financing to acquire your first or next business.Define your failure threshold: Accept and quantify risk as a natural part of scaling and entrepreneurship. Sponsor for this episode... This episode is brought to you by Tread Partners. At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.
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    31 mins
  • How SEMA Supports Tire Shops and Small Businesses With Mike Spagnola of SEMA
    May 28 2025
    Mike Spagnola is President and CEO of SEMA (Specialty Equipment Market Association), a leading trade organization in the automotive aftermarket industry. With over 50 years of hands-on experience in the automotive world, Mike has been deeply involved in everything from car builds to legislative advocacy. Before leading SEMA, he built a career rooted in entrepreneurship and industry innovation, helping small businesses navigate evolving regulations. Today, he champions the interests of automotive enthusiasts and businesses, ensuring that the industry continues to thrive. In this episode… Joy and innovation in the automotive aftermarket industry often go unnoticed, yet they drive the growth of businesses and the preservation of car culture. As regulations increase and consumer habits evolve, organizations must advocate fiercely and innovate continuously to survive and thrive. How can automotive businesses, especially tire dealers, leverage industry organizations like SEMA to grow and protect their businesses? According to Mike Spagnola, who serves as President and CEO for SEMA, advocacy and innovation are at the heart of SEMA’s mission to support its members year-round. Beyond hosting the popular SEMA Show, the organization provides vital services such as emissions testing support, legislative advocacy, product development assistance, and industry education. Mike explains how tire dealers, auto shops, and aftermarket businesses can tap into SEMA’s extensive resources, ensuring they stay ahead of regulatory threats and market shifts while building strong networks that fuel long-term success. On this episode of Gain Traction, Mike Edge welcomes Mike for an insightful conversation about SEMA’s mission to support small businesses, tire dealers, and the broader automotive aftermarket. Mike discusses how SEMA helps companies year-round through emissions testing, advocacy, education, and the world-famous SEMA Show. He also highlights opportunities for tire dealers to expand their businesses, stay compliant, and connect with like-minded entrepreneurs across the industry. Here’s a glimpse of what you’ll learn: [01:20] Mike Spagnola’s early passion for cars growing up around muscle cars[04:46] How the SEMA garages help members with emissions compliance and product development[07:46] Why SEMA’s work in legislative advocacy is critical for the industry’s survival[13:03] Misconceptions tire dealers have about attending the SEMA show[14:35] Networking and business growth opportunities available at the SEMA show[17:01] Why small business owners are the backbone of the SEMA community[18:36] The importance of vehicle recalibration training for modern auto shops Resources mentioned in this episode: Mike Spagnola on LinkedInSEMA Official WebsiteSEMA Show RegistrationGain Traction PodcastMike Edge on LinkedInTread PartnersGolden Steer Steakhouse, Las VegasPiero’s Italian Cuisine, Las VegasSt. Elmo Steak House, Indianapolis Quotable Moments: "There are a lot of smart people in the world, but very few willing to work hard and put in the effort.""SEMA’s advocacy work ensures our industry’s survival against legislation that could easily go unnoticed.""Small businesses are the backbone of the automotive aftermarket — and the heart of SEMA.""Pushing through the hard middle part of success is what separates winners from quitters.""Relationships and personal touch are what keep customers coming back — it's as true in restaurants as in business." Action Steps: Join SEMA for industry advocacy and resources: Protect your business from restrictive legislation and access valuable tools and training.Attend the SEMA Show: Buy a $50 buyer’s badge to access the world’s largest automotive aftermarket exhibition and network with manufacturers.Utilize SEMA’s Emissions Labs: Ensure your aftermarket products comply with environmental regulations before going to market.Promote right to modify and right to repair: Stay informed and involved in advocacy efforts that protect your ability to service and customize vehicles.Invest in continuous learning: Attend SEMA seminars, follow industry trends, and network with other professionals to stay competitive. Sponsor for this episode... This episode is brought to you by Tread Partners. At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.
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    37 mins
  • From Food Service to Repair Shop Ownership With Nathan Rhodes of Total Automotive
    May 21 2025
    Nathan Rhodes is the Owner of Total Automotive, an independent auto repair shop based in Chattanooga, Tennessee. With a background in machining and welding, Nathan’s passion for cars began as a teenager maintaining his own vehicle. After working his way up from an installer at Pep Boys to a skilled technician, he eventually opened his own shop in 2019. Today, he leads a tight-knit team focused on quality service, honesty, and building long-term customer relationships. In this episode… The auto repair industry has evolved dramatically with the complexities of late-model engines and rapid urban growth. Independent shop owners must navigate changing customer expectations, technical advancements, and increasing competition. How can small auto repair businesses stand out and thrive in fast-paced environments? According to Nathan Rhodes of Total Automotive in Chattanooga, Tennessee, it all comes down to integrity, skilled craftsmanship, and strong customer relationships. By focusing on quality over quantity and hiring technicians who share his values, Nathan has built a trusted local brand known for doing the right thing — without relying heavily on advertising. On this episode of Gain Traction, Mike Edge welcomes Nathan for a conversation about starting an auto shop from scratch, the role of vocational training, how to manage oil consumption issues, and why personal connection is at the heart of lasting success. Nathan also reflects on the challenges of hiring the right people and his vision for expanding into tire and alignment services. Here’s a glimpse of what you’ll learn: [01:42] How Chattanooga's rapid growth impacts traffic and boosts local auto repair business[06:05] Why learning to fix his first car sparked a passion for auto mechanics[07:06] Nathan Rhodes’ early days: from Taco Bell to Pep Boys and hands-on training[08:55] Total Automotive’s layout, culture, and commitment to cleanliness[10:13] The importance of educating customers and building trust in auto repair[13:29] How shops are addressing the oil consumption issues plaguing modern vehicles [16:56] Why hiring the right people matters more than just filling roles[23:53] The quote that inspires Nathan's entrepreneurial drive Resources mentioned in this episode: Nathan Rhodes on LinkedIn Total AutomotiveMike Edge on LinkedInTread Partners Quotable Moments: “We’re well-known for doing the right thing — even when it’s not the easiest route.”“If you can get up at 7 a.m. to build someone else's dream, you can get up at 5 a.m. to build your own.”“Most people come in here and they want to talk to me — that personal connection is huge.”“Nobody checks their oil anymore, and that’s causing major engine problems we see every day.”“I’d rather take my time and hire the right person than fill a spot just to get someone in the door.” Action Steps: Prioritize hiring quality technicians: Take time to find people who align with your shop’s values and craftsmanship standards.Educate customers consistently: Build trust by explaining vehicle issues clearly and honestly, especially with complex systems.Maintain a clean and organized shop: A professional workspace sets the tone for both employee pride and customer confidence.Prepare to invest in essential equipment: Don’t delay upgrades like alignment systems that support core services like tires.Build a business on word-of-mouth: Focus on doing the right thing consistently — loyal customers will spread the word. Sponsor for this episode... This episode is brought to you by Tread Partners. At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.
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    25 mins
  • Right To Repair With Roy Littlefield IV, VP of Government Affairs for the Tire Industry Association
    May 14 2025
    Roy Littlefield IV is the Vice President of Government Affairs for the Tire Industry Association. In his role, Roy leads advocacy efforts across state and federal levels to support independent tire and auto repair shops. With deep roots in the industry — his father also served in TIA leadership — Roy has been involved in policy from a young age. He now champions initiatives like the Right to Repair Act, helping protect consumer choice and shop independence nationwide. In this episode… The modern vehicle repair landscape is becoming more exclusive, locking out independent repair shops and consumers from essential data. As cloud-based systems and EV technology evolve, traditional tools like OBD2 ports are being phased out, creating barriers to access. How can the industry and lawmakers ensure fair repair rights for everyone? According to Roy Littlefield IV of the Tire Industry Association, the key lies in mobilizing grassroots support and pushing for bipartisan legislation. Roy explains how right to repair laws, such as those in Maine and Massachusetts, are being held up in court despite overwhelming public support. He also reveals the strategic moves being made to pass a federal Repair Act that would secure nationwide access to vehicle repair data. On this episode of Gain Traction, Mike Edge welcomes Roy for a conversation about the right to repair movement, legislative hurdles, and how independent shop owners can take action. Roy shares insights on consumer rights, industry trends, and the importance of grassroots advocacy. Here’s a glimpse of what you’ll learn: [02:10] Why Right to Repair is the most urgent issue facing the auto industry[03:25] How EVs and new tech give OEMs the upper hand in the repair market[05:08] The challenge of cloud-based systems replacing traditional OBD2 ports[10:44] Roy Littlefield IV and Mike Edge share personal stories of inflated dealership repair estimates[11:33] How VIP Tire and Auto led a Right to Repair victory in Maine[12:45] Why automakers claim they "can't comply" with basic consumer access laws[15:44] How bipartisan support is building for national legislation[16:25] Grassroots advocacy and how shop owners can make an impact Resources mentioned in this episode: Roy Littlefield IV on LinkedInTire Industry AssociationReport a Right to Repair IssueBrian Bates on LinkedInEAS Tire and AutoMike Edge on LinkedInTread Partners Quotable Moments: “Right to repair is the biggest issue right now facing the industry, and it’s going to hit us like an avalanche.”“Consumers should have the right to decide who works on their vehicle — and own that information.”“Even something as simple as an oil change is becoming a problem because of data lockouts.”“Despite 80% of voters supporting it, one lawsuit can hold up progress for years.”“Every person matters — whether you're an intern or a CEO, everyone deserves respect and recognition.” Action Steps: Report blocked repair access: Submit your issue via the TIA advocacy page so it can be used in legal and legislative efforts.Contact your lawmakers: Speak to your local, state, and federal representatives about how Right to Repair affects your business.Educate consumers: Let customers know they have a choice — and a right — to get their vehicle serviced outside the dealership.Display QR codes in your shop: Use TIA’s printable posters with QR codes to make it easy for your team to report issues.Support the federal Repair Act: Encourage your trade networks to back bipartisan legislation ensuring nationwide repair access. Sponsor for this episode... This episode is brought to you by Tread Partners. At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.
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    24 mins
  • From One Shop to a Regional Auto Empire With Brian Bates of EAS Tire & Auto
    May 7 2025
    Brian Bates is the President and Founder of EAS Tire & Auto, a growing chain of auto repair shops with 21 locations in the Denver metro area. After serving in the military, Brian entered the automotive industry, eventually opening his first shop in 2004. His company has expanded rapidly through strategic acquisitions and a partnership with Straightaway, a group that empowers shop owners to scale while retaining operational control. With a passion for people development and leadership, Brian is focused on building a company culture rooted in growth, excellence, and support. In this episode… The auto repair industry is undergoing rapid consolidation, leaving many independent shop owners wondering how to grow or exit successfully. As lending tightens and operational demands rise, new partnership models offer a path forward for owners who aren’t ready to walk away. How can independent shop owners grow strategically while protecting their financial futures? According to Brian Bates of EAS Tire & Auto, the key lies in building partnerships that provide resources without stripping autonomy. Through his collaboration with Straightaway, Brian has scaled his operations significantly while maintaining influence over day-to-day decisions. This hybrid approach allows owners to retain equity, reduce risk, and gain access to shared expertise and better buying power. On this episode of Gain Traction, Mike Edge welcomes Brian for a conversation about military discipline, business growth, partnering with Straightaway, and the art of betting on yourself. Brian shares how his team evaluates acquisitions, why leadership development matters, and how he uses subtle cues such as paint quality to decide which cars are worth working on. Here’s a glimpse of what you’ll learn: [01:37] Brian Bates’ military background and how it set the foundation for his career[05:46] Transitioning from the military to auto repair and dealership work[07:50] Growing from one shop to 21 stores in under 20 years[08:13] How Straightaway helps shop owners stay active in their businesses[13:09] Why strength in numbers matters in the tire and auto repair industry[16:45] Options for shop owners to take chips off the table without fully exiting[24:17] Brian’s favorite hobbies and lifestyle in Colorado[34:00] Using paint quality as a success indicator for filtering out unprofitable repairs Resources mentioned in this episode: Brian Bates on LinkedInEAS Tire & AutoStraightaway Tire & AutoMike Edge on LinkedInTread Partners Quotable Moments: “Success is never owned, it’s rented — and the rent is due daily.”“The best tenant I ever had was me — I always paid the rent and fixed things on time.”“Straightaway isn’t about pushing owners out — it’s about giving them more support to grow.”“Sometimes you win and sometimes you learn, but both are part of the fun.”“The bus really has an unlimited amount of seats, especially if I do my job right.” Action Steps: Explore partnership models: Shop owners should investigate opportunities that allow for shared growth and retained control.Reevaluate your lending strategy: Understand your borrowing limits with banks and SBA and consider private capital alternatives.Create a system to identify unprofitable work: Use simple heuristics such as paint quality and vehicle condition to avoid jobs that drain resources.Develop internal leadership pipelines: Invest in training and growth opportunities for younger team members to future-proof your business.Bet on yourself: When making big decisions, trust your instincts and experience to drive your next phase of growth. Sponsor for this episode... This episode is brought to you by Tread Partners. At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.
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    38 mins