Episodios

  • Behind the Wheel at SEMA 2025: Meet the Industry Game-Changers - Part 3

    Behind the Wheel at SEMA 2025: Meet the Industry Game-Changers - Part 3
    Nov 28 2025
    SEMA 2025 remains the industry’s premier gathering place, not just for exploring new products, but for engaging in conversations that truly shape the future of the aftermarket. This episode of the Gain Traction Podcast captures that energy firsthand, bringing together voices from across the tire, equipment, and service ecosystems to discuss what’s working, what’s changing, and what dealers need to watch closely.From hands-on equipment innovations to long-term brand strategy, from dealer advocacy to the evolving demands of today’s consumers, each segment highlights something different; yet all point back to a common truth: this business still runs on relationships and honest dealer feedback.Whether you’re a manufacturer, distributor, or multi-location shop owner, Part 3 of our SEMA Roundup offers a clear look at the trends shaping 2025, directly from the leaders who influence them.In this episode…SEMA is where ideas sharpen, partnerships strengthen, and the industry gets its first real sense of what’s ahead. And in this third installment of our SEMA 2025 Roundup, the conversations dive even deeper.From Hunter Engineering Company to Kenda Tires and the Tire Industry Association, today’s lineup shares insights on new technology, shifting market dynamics, and the growing pressure to innovate in ways that actually help dealers back home. You’ll hear perspectives on everything from right-to-repair and training gaps to product development, supply chain realities, and what it takes to build stronger dealer relationships in a crowded marketplace.More than anything, this episode highlights a theme that keeps rising to the surface: the aftermarket moves forward when people show up, share openly, and challenge each other to improve.Here’s a glimpse of what you’ll learn: [00:53] John Zentz on technology adoption, equipment innovation, and how Hunter Engineering is listening more closely than ever to dealers’ needs[05:19] Michael Mathis discusses Atturo’s long-play brand strategy and why balancing innovation with dealer trust still matters[17:55] Roy Littlefield IV on TIA’s advocacy work, including right-to-repair, technician training, and strengthening industry representation[23:55] Brandon Stotsenburg shares how Kenda Tires is building durable product lines through real-world testing and dealer feedback[31:24] Cody Benton of Black’s Tire & Auto Service highlights the importance of customer experience and distributor-dealer relationships[38:50] Christina Walls talks about Landscape Durable Tires’ approach to longevity, new categories, and what niche markets are looking for in 2025Resources mentioned in this episode:Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInSEMA WebsiteJohn Zentz LinkedInHunter Engineering Company WebsiteMichael Mathis LinkedInAtturo Tires WebsiteRoy Littlefield IV LinkedInTire Industry Association WebsiteBrandon Stotsenburg LinkedInKenda Tires WebsiteCody Benton LinkedInBlack’s Tire & Auto Service WebsiteLandscape Durable Tires WebsiteMeet the Leaders Featured in This Episode:John Zentz is the Senior VP of Global Sales for Hunter Engineering Company and has spent more than 30 years shaping how shops across the country adopt new equipment and service technology. His long career; from his early days in Baltimore to leading sales at Hunter’s corporate headquarters — gives him a deep, hands-on understanding of dealer needs, industry trends, and the importance of strong customer relationships. John’s leadership continues to play a key role in how Hunter showcases innovation at events like SEMA.Michael Mathis is the President of Atturo Tires and has guided the company through major expansion across new market segments, high-visibility sports partnerships, and national marketing campaigns. Under his leadership, Atturo has strengthened its reputation as a brand that delivers premium performance at a competitive price, while staying committed to long-term dealer relationships and stable, reliable programs. Michael’s strategic approach has helped Atturo become one of the most recognized and fast-growing brands in the tire industry.Roy Littlefield IV is the Vice President of Government Affairs at the Tire Industry Association, where he leads the organization’s national advocacy efforts on issues like right-to-repair, vehicle data access, tax credits, and federal and state legislation that impacts dealers every day. He works directly with policymakers and brings real-world stories from shops and retreaders to Capitol Hill to ensure the industry’s voice is heard. Roy’s leadership has made TIA a powerful force in shaping policy that supports independent tire and auto service businesses.Brandon Stotsenburg is the Vice President of the Automotive Division for Kenda Tires and brings more than 35 years of tire industry experience to his role. He oversees product strategy, OEM and aftermarket programs, and Kenda’s...
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    46 m
  • Behind the Wheel at SEMA 2025: Meet the Industry Game-Changers - Part 2

    Behind the Wheel at SEMA 2025: Meet the Industry Game-Changers - Part 2
    Nov 26 2025
    Independent shop owners, brand leaders, manufacturers, lobbyists, and innovators all walk the same halls at SEMA but hearing their stories side by side paints an entirely different picture of where the aftermarket is headed. In this episode, we continue our conversations live from the SEMA 2025 show floor, connecting with the people who show up, contribute, and help push this industry forward.In this episode…While SEMA is known for big booths, new products, and packed aisles, what really drives the show are the conversations: honest, practical insights straight from the people doing the work every day. In Part 2 of our SEMA 2025 Roundup, we sat down with guests from across the aftermarket: independent dealers, government affairs experts, global tire brands, wheel manufacturers, trainers, and business development leaders.Cory Brown of Cory’s Point S Tire and Auto Service shares what he’s learned from growing multiple locations and how attending SEMA opened his eyes to gaps he didn’t even know existed. Karen Bailey-Chapman from SEMA’s Public & Government Affairs team breaks down the legislative challenges the industry faces and how her team is fighting to protect it. We also hear from leaders at TVS EUROGRIP, OE Wheels, DrivenEvidence, and Warrior Winches as they discuss product innovation, brand identity, technician safety, and why SEMA remains the best place for meaningful dealer connection.Whether you’re a shop owner, manufacturer, or industry partner, this episode shows why staying plugged into events like SEMA helps you stay ahead of equipment trends, regulatory issues, workforce needs, and shifting consumer expectations.Here’s a glimpse of what you’ll learn: [01:12] Cory Brown on Point S, independent dealer advantages, and seeing real opportunities at SEMA[09:33] Karen Bailey-Chapman on legislative issues affecting the aftermarket and SEMA’s advocacy priorities[15:32] Doug Kershaw on TVS EUROGRIP’s growth and global tire market expansion[22:23] Lance Bullock on building wheel brands and the journey from salvage-yard scrubber to SEMA-award-winning president[28:14] Pam Oakes on ADAS standards, technician safety, and responsible repair practices[35:59] Greg Robinson on Warrior Winches’ U.S. expansion and building dealer relationships at SEMAResources mentioned in this episode:Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInSEMA WebsiteCory Brown LinkedInPoint S Tire WebsiteKaren Bailey-Chapman LinkedInDoug Kershaw LinkedInTVS Eurogrip WebsiteLance Bullock LinkedInOE Wheels WebsitePam Oakes LinkedInDrivenEvidence WebsiteWarrior Winches USA LinkedInWarrior Winches USA WebsiteMeet the Leaders Featured in This Episode:Cory Brown owns four Point S retail locations in Rapid City, South Dakota, after growing from a single independent shop he purchased in 2008. A former Bridgestone/Firestone corporate manager, he believes in slow, steady growth built on real estate ownership and operational control. Cory values the Point S model for its independence, strong community feel, and member-owned advantages.Karen Bailey-Chapman leads SEMA’s public and government affairs team, working at the state and national levels to protect the aftermarket through advocacy, education, and policy engagement. With deep experience navigating legislative environments, she focuses on preventing harmful regulations and ensuring lawmakers understand the industry’s real-world impact. Her work plays a key role in shaping the future of the automotive aftermarket.Doug Kershaw oversees North American operations for TVS EUROGRIP, guiding the integration of Eurogrip and Super Grip brands across multiple off-road tire markets. With long experience in the OTR, agriculture, construction, and industrial segments, he helps expand the brand’s presence through customer relationships and strategic product development. Doug uses events like SEMA to connect with dealers efficiently and share the company’s global growth trajectory.Lance Bullock leads OE Wheels, 4Play Wheels, and Defiant Wheels, building on nearly 25 years in the aftermarket wheel business. Starting as a wheel scrubber in a salvage yard, he worked his way up to running award-winning brands recognized at SEMA for innovation and design. Lance is known for spotting talent, valuing hard work, and sustaining strong relationships with dealers and partners.Pam Oakes is the President of DrivenEvidence and a longtime automotive professional with deep roots in a multi-generation Detroit family of technicians. An ASE Master Technician and former shop owner, she now serves as an expert witness and industry educator, focusing on repair standards, ADAS procedures, and safety compliance. Pam advocates for technician excellence and responsible automotive repair practices.Greg Robinson leads North American business development for Warrior Winches, representing the family-owned UK brand as it expands into the U.S. consumer and ...
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    42 m
  • Behind the Wheel at SEMA 2025: Meet the Industry Game-Changers - Part 1

    Behind the Wheel at SEMA 2025: Meet the Industry Game-Changers - Part 1
    Nov 19 2025
    The SEMA Show is where the entire tire and automotive aftermarket gathers under one roof and in this episode, we bring you straight to the center of that energy. Recorded live from the show floor, this conversation captures what happens when industry leaders, decision-makers, and long-time collaborators finally get to meet face-to-face at SEMA 2025. From market insights to growth strategies, our guests share what’s shaping the year ahead and why showing up at this event continues to matter.In this episode…SEMA has always been known as the place where new products, partnerships, and ideas come to life. But beyond the massive crowds and equipment displays, the real value comes from the people; the leaders who are driving change across the tire and automotive aftermarket.In Part 1 of our SEMA 2025 Roundup, Mike Edge sits down with a lineup of guests representing buying groups, recruiting firms, manufacturers, and advocacy organizations. They discuss what brought them to the show, what trends they’re watching, and how SEMA helps them plan for the future. The conversations are honest and straightforward, offering a practical look at what’s happening in the market right now.Whether you’re a dealer, vendor, or industry partner, these insights highlight why staying connected at events like SEMA can make all the difference heading into a new year.Here’s a glimpse of what you’ll learn: [01:06] Joe Tomarchio Jr. on networking, new technology, and private equity interest in the automotive sector[08:00] Jason Rook on ITDG’s fast-growing membership and dealer buying power[14:01] Mike Cioffi’s insights on talent shortages and the realities of hiring Gen Z[20:24] Melanie White on SEMA’s focus on advocacy, youth engagement, and innovation[32:54] Norris Marshall on regulatory involvement and SEMA’s expanding work in D.C.[43:19] Sonny McDonald on Toyo’s presence at SEMA and the importance of real-world product applicationResources mentioned in this episode:Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInSEMA WebsiteJoe Tomarchio Jr. LinkedInFocus Investment Banking WebsiteJason Rook LinkedInITDG WebsiteMike Cioffi LinkedInTire Talent WebsiteTire Business WebsiteMelanie White LinkedInHellwig Products WebsiteNorris Marshall LinkedInBluePrint Engines WebsiteSonny McDonald LinkedInToyo Tires WebsiteMeet the Leaders Featured in This Episode:Joe Tomarchio Jr. built a one-store shop in West Baltimore into a 26-location, $100M business before selling to Monro. He went on to lead dozens of acquisitions during Monro’s expansion. Now, as Managing Director at FOCUS Investment Banking, he helps auto service owners grow and prepare for successful exits.Jason Rook leads ITDG’s nationwide network, driving rapid membership growth and expanding dealer buying power across tires, parts, insurance, and marketing programs. He uses industry events like SEMA to strengthen vendor relationships and plan upcoming initiatives. His focus is helping independent dealers gain security, leverage, and long-term stability.Mike Cioffi is the founder of Tire Talent, a recruitment firm specializing in leadership, engineering, and sales roles across the tire industry. With over a decade in specialized recruiting, he also writes a longtime column for Tire Business analyzing workforce trends, including Gen Z hiring and retention. His mission is helping companies find and keep high-performing talent.Melanie White is the Chair of the SEMA Board and President of Hellwig Products, an 80-year-old family manufacturer of load and sway control systems. She champions SEMA’s priorities in advocacy, youth engagement, and technology innovation. Under her leadership, Hellwig continues to grow while keeping U.S. manufacturing at its core.Norris Marshall is SEMA’s Chair Elect and the CEO of BluePrint Engines, building on more than four decades in engine manufacturing. He is deeply involved in SEMA’s expanding advocacy work in Washington, D.C., especially around aftermarket and regulatory issues. His leadership reflects his long-standing commitment to protecting the industry’s future.Sonny McDonald leads national training efforts for Toyo Tires, supporting dealers through product education and hands-on engagement. He plays a key role in showcasing Toyo’s lineup at events like SEMA, connecting tires to real-world vehicle applications. His work highlights Toyo’s focus on quality, innovation, and strong dealer partnerships.Quotable Moments:“You get to see a whole lot of folks you don’t normally get to see, that’s the power of SEMA.”“ITDG gives independent dealers leverage they couldn’t get alone.”“Having a mission and vision is more important than ever when attracting and retaining talent.”“Advocacy, youth, and technology are the pillars we need to strengthen.”“If you want to understand this industry, you’ve got to be here.”Action Steps:Stay plugged into industry ...
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    55 m
  • Inside Hankook Tire North America’s Relentless Pursuit of Excellence

    Inside Hankook Tire North America’s Relentless Pursuit of Excellence
    Nov 12 2025

    Rob Williams is the President of Hankook Tire North America, one of the most respected names in the global tire industry. From his early days in Virginia to leading a multinational brand, Rob’s story is one of grit, curiosity, and relentless drive. With decades of experience spanning retail, commercial, and manufacturing, he has built a reputation for developing people, simplifying processes, and leading with purpose. At Hankook, Rob continues to champion innovation and partnership through what he calls the “Four P’s”: Product, Partner, Process, and People; a framework that defines the company’s culture and customer relationships.

    In this episode…

    What does it take to lead with heart in an industry built on grit and innovation? In this episode of Gain Traction, host Mike Edge welcomes Rob Williams for a conversation about leadership, teamwork, and building something that lasts. Rob reflects on his journey from a small-town kid bussing tables in Virginia to heading one of the tire industry’s top brands. He shares how lessons from Goodyear and Michelin shaped his leadership style and how Hankook’s Four P’s philosophy keeps the company relentlessly focused on excellence.


    Rob also takes listeners inside Hankook’s state-of-the-art plant in Clarksville, Tennessee, a symbol of how technology and teamwork can transform an entire operation. From tackling workforce challenges to investing in innovation, Rob explains how Hankook is setting new standards for quality and growth. Whether you’re in the tire business, manufacturing, or leadership yourself, this episode delivers powerful takeaways about resilience, culture, and purpose.

    Here’s a glimpse of what you’ll learn:

    [01:13] Who Rob Williams is and how he got his start in Virginia

    [02:58] How a first job bussing tables taught early lessons in humility

    [04:31] How Black Monday changed his career path and led him into tires

    [05:46] Key takeaways from Goodyear and Michelin that shaped his leadership

    [08:25] The “Four P’s”: Product, Partner, Process, and People and how they guide Hankook

    [10:17] Why Rob moved to Nashville and his perspective on the city’s growth

    [11:27] How Hankook supports its dealers and builds true partnerships

    [15:00] Inside Hankook’s Clarksville plant: Expansion, innovation, and automation

    [19:25] How Hankook is navigating workforce growth and new technology

    [21:08] A funny travel story that proves even leaders have off days

    [23:36] The books that inspired Rob’s leadership style and relentless mindset

    [27:08] What “going from good to great to relentless” means in business and life

    [33:55] When Rob turns the tables and asks Mike Edge a few personal questions

    Resources mentioned in this episode:

    • Rob Williams LinkedIn
    • Hankook Tires Website
    • Tread Partners
    • Gain Traction Podcast on YouTube
    • Gain Traction Podcast Website
    • Mike Edge on LinkedIn

    Quotable Moments:

    • “Don’t forget the people that brought you to the dance.”
    • “Are you laying bricks, or are you building something special?”
    • “We’re going from good to great… to relentless.”
    • “Hankook, One Team.”
    • “Innovation and teamwork can transform an entire operation.”

    Action Steps:

    1. Revisit your leadership framework: Identify your own “Four P’s” that guide your team or business.
    2. Focus on people and partnerships: Build relationships that drive long-term results, not just transactions.
    3. Invest in innovation: Explore automation and technology that streamline your operations.
    4. Prioritize culture: Create an environment where every employee feels they’re building something special.
    5. Adopt a relentless mindset: Never settle for “good enough”, keep improving every process and every product.
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    35 m
  • He Started Pumping Gas at 16… Now He Runs a $3.7M Auto Empire

    He Started Pumping Gas at 16… Now He Runs a $3.7M Auto Empire
    Nov 5 2025

    Eric Svedberg is the President and Owner of European Autowerks in Virginia Beach, Virginia, a premier independent shop specializing in high-end European vehicles. Starting his journey at just sixteen, pumping gas at a local Amoco station, Eric quickly rose to become the country's youngest Amoco dealer by age twenty-two. Over the years, he transformed his hands-on experience and entrepreneurial drive into a thriving $3.7 million business. Beyond running his shop, Eric is passionate about helping other entrepreneurs through his coaching venture, Fuel Coaching, where he shares his expertise on leadership, business systems, and how to scale an auto repair shop successfully.

    In this episode…

    What if the job you took as a teenager ended up defining your life’s work? That’s exactly what happened for Eric Svedberg. From long days at the gas pump to leading a thriving European repair business, Eric’s story is a testament to grit, curiosity, and reinvention.


    He shares how years of hands-on experience and continuous learning helped him navigate multiple business transitions, from full-service stations to specialized auto repair. Eric also opens up about how he found balance after years of working seven days a week and why building systems, training people, and embracing technology were key to sustainable growth.


    Eric’s insights provide a practical roadmap for anyone wondering how to scale an auto repair shop without losing sight of family, health, or purpose. His passion for leadership, adaptability, and giving back makes this episode a must-listen for entrepreneurs in the tire and auto industry.

    Here’s a glimpse of what you’ll learn:

    [01:07] Who is Eric Svedberg?

    [01:57] How a part-time job pumping gas at 16 sparked a lifelong career

    [03:10] The early Amoco days and what full service really looked like

    [07:08] Becoming the youngest Amoco dealer in the country at just 22

    [09:22] Transitioning from Amoco to European Auto Works

    [11:07] Rebranding, growth, and finally gaining work-life balance

    [14:33] Where Eric sees European Auto Works in the next few years

    [16:40] A customer’s parking-lot prayer and what it taught him

    [18:33] How Google tools and video marketing improved visibility

    [20:54] The game-changing shop software that streamlined operations

    [22:38] The business books that changed Eric’s mindset

    [29:07] Giving back through Fuel Coaching

    Resources mentioned in this episode:

    • Tread Partners
    • Gain Traction Podcast on YouTube
    • Gain Traction Podcast Website
    • Mike Edge on LinkedIn
    • Eric Svedberg LinkedIn
    • European Autowerks Website
    • Making Money Is Killing Your Business by Chuck Blakeman
    • Freedom’s Forge by Arthur Herman
    • Acres of Diamonds by Russell Conwell

    Quotable Moments:

    • “I became the youngest Amoco dealer in the country at age 22.”
    • “I quickly learned that wherever I was, was the place that made money.”
    • “I changed the name, rebranded, got my life back; five days a week, not seven, and grew and grew and grew.”
    • “I’ve always been a sponge. I absorb information from anyone and everyone.”
    • “Making money is killing your business.”

    Action Steps:

    1. Invest in learning: Absorb insights from others in your field and keep evolving with your business.
    2. Systemize your operations: Build processes that allow you to step out of daily chaos and focus on growth.
    3. Adopt modern tools: Embrace digital platforms like Google Business and TechMetric to improve efficiency.
    4. Prioritize work-life balance: Growth doesn’t have to mean burnout; it can mean freedom when done right.
    5. Pay it forward: Share your knowledge, mentor others, and help them discover how to scale an auto repair shop with clarity and purpose.
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    31 m
  • Celebrating 200 Episodes! How Gain Traction Continues to Connect the Automotive Industry

    Celebrating 200 Episodes! How Gain Traction Continues to Connect the Automotive Industry
    Oct 29 2025
    Mike Edge is the host of the Gain Traction Podcast, the official podcast for the tire and automotive industry, powered by Tread Partners. With a passion for spotlighting the people behind the business, Mike has spent over four years interviewing tire dealers, shop owners, industry executives, and innovators who keep the industry rolling forward.Sonny McDonald, National Director of Training at Toyo Tire U.S.A. Corp., joins Mike for this milestone episode celebrating 200 recordings of the Gain Traction Podcast. Known for his leadership, mentorship, and decades of hands-on experience, Sonny has long been a supporter of the show and an advocate for collaboration, authenticity, and growth within the tire industry.In this episode…What does it take for a niche podcast to reach 200 episodes? A milestone that only 2.35% of shows ever achieve? In this special edition of the Gain Traction Podcast, host Mike Edge and guest Sonny McDonald take listeners behind the mic to reflect on the journey from a simple idea in 2021 to a global platform that celebrates the people of the tire and automotive industry.Mike and Sonny revisit how the show began with a handful of conversations that turned into hundreds of interviews with shop owners, technicians, executives, and thought leaders. They talk about what makes the tire business unique; the people, the relationships, and the shared commitment to service and how teamwork and connection have been central to every story told.The episode also captures the humor, authenticity, and real-world perspective that have defined the Gain Traction Podcast. From behind-the-scenes bloopers to memorable guest moments, Mike and Sonny look back at the highlights that shaped the show’s growth, the lessons learned along the way, and what’s ahead for the podcast at industry events like SEMA.Here’s a glimpse of what you’ll learn: [00:32] How only 2.35% of podcasts make it to 200 episodes[02:18] The core mission and purpose behind the Gain Traction Podcast[06:12] The story of how the podcast first began in 2021[08:26] How the show grew to thousands of monthly downloads[10:15] Memorable interviews with industry leaders like Mike Spagnola and Mike Graber[15:21] Funny behind-the-scenes moments from early episodes[18:09] The teamwork behind the podcast’s success[20:27] What to expect from the Gain Traction team at SEMA[23:14] Toyo Tires’ Treadpass display and its one-of-a-kind buildsResources mentioned in this episode:Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInSonny McDonald LinkedInToyo Tires USA WebsiteGain Traction Podcast Episode #1Gain Traction Podcast Episode #121Gain Traction Podcast Episode #136Gain Traction Podcast Episode #178Quotable Moments:“We wanted to elevate the brands and people of this industry and have fun doing it.”“At the end of the day, we’re all in the people business.”“Only 2.35% of podcasts reach 200 episodes and that’s something worth celebrating.”“Teamwork makes everything possible, both in the shop and behind the mic.”“Great conversations create impact far beyond the microphone.”Action Steps:Celebrate your milestones; big or small, and reflect on how far you’ve come.Keep your focus on people: customers, teams, and relationships that build your business.Attend industry events like SEMA to network, collaborate, and stay inspired.Support independent podcasts that share your industry’s stories and elevate its leaders.Listen to more episodes of the Gain Traction Podcast to learn from voices shaping the tire and automotive world.
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    26 m
  • Is Inflation Reshaping the Tire Industry in 2025?

    Is Inflation Reshaping the Tire Industry in 2025?
    Oct 22 2025

    Mike Griffin is the Sales Manager at Dunlap & Kyle Tire Company in Birmingham, Alabama, that’s been serving the Southeast for decades. With years of experience behind the counter and in the field, Mike has seen firsthand how shifting markets, customer habits, and economic changes affect everyday operations. Known for his grounded leadership and people-first mindset, he brings a refreshing blend of humor, honesty, and insight into every tire business conversation.

    In this episode…

    Inflation has become more than a headline, it’s an everyday reality for dealers and customers alike. But what does it really look like when you’re the one managing inventory, serving customers, and trying to stay profitable?


    In this episode of Gain Traction, Mike Edge sits down with longtime friend and industry veteran Mike Griffin to discuss what’s really happening behind the counter as inflation in the tire industry continues to reshape the way dealers do business in 2025. Their conversation is equal parts candid and relatable, covering how higher costs, cautious customers, and unpredictable supply have forced shop owners to adapt and think differently.


    Mike shares how many dealers are leaning more heavily on service work to offset slower tire sales, finding creative ways to stay competitive while maintaining quality and trust. Beyond the business side, he also dives into mindset, discussing the importance of staying intentional, leading with empathy, and keeping perspective when things get tough. It’s a reminder that success isn’t just about numbers but about how you show up for your people and community.


    If you’ve ever wondered how shop owners are coping with inflation in the tire industry in 2025, this episode gives you a clear look at the realities, the resilience, and the real humor that keep this industry moving forward.

    Here’s a glimpse of what you’ll learn:

    [00:42] Mike Griffin’s background and his role at Dunlap & Kyle Tire Company

    [05:48] Tariffs, pricing shifts, and market uncertainty in Alabama

    [06:53] Why tier three and four tires are gaining more traction

    [07:38] How domestic manufacturers are finding opportunity amid tariffs

    [11:41] A local favorite: Mike’s go-to restaurant in Birmingham

    [17:34] Favorite sports movies and what The Natural teaches about life

    [18:24] The much-debated sequel to Happy Gilmore

    [25:02] Mike’s personal mantras and lessons for leading with empathy

    Resources mentioned in this episode:

    • Mike Griffin LinkedIn
    • D&K Tire Company LinkedIn
    • D&K Tire Company Facebook
    • Tread Partners
    • Gain Traction Podcast on YouTube
    • Gain Traction Podcast Website
    • Mike Edge on LinkedIn

    Quotable Moments:

    • “Treat everybody you meet like they’re hurting, because you won’t miss by much.” – Dr. Kevin Elko, shared by Mike Griffin
    • “Even when tire sales are flat, service keeps the doors open.”
    • “You can’t always control the economy, but you can control your attitude.”

    Action Steps:

    1. Keep a close eye on how inflation in the tire industry 2025 is influencing customer behavior and pricing strategy.
    2. Focus on growing service work and value-based offerings to offset softer tire sales.
    3. Lead with empathy: your people and customers feel economic pressure too.
    4. Find ways to keep humor and perspective alive, even when times get tough.
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    36 m
  • The Fastest Path From Tier 4 to Tier 2 in Tire Industry History with Phillip Kane of Turbo Wholesale Tires

    The Fastest Path From Tier 4 to Tier 2 in Tire Industry History with Phillip Kane of Turbo Wholesale Tires
    Oct 15 2025

    Phillip Kane is the CEO of Turbo Wholesale Tires, home to brands like Lexani, Lionheart, and Rolling Big Power. With decades of experience at companies such as Snap-on, NAPA, Goodyear, and Pirelli, Phillip blends a lifetime in the automotive industry with a genuine passion for cars and tires. Today, he leads Turbo Wholesale Tires with a focus on helping independent dealers succeed through innovative tire industry growth strategies and strong distributor partnerships.

    In this episode…

    Growing a tire brand from Tier 4 to Tier 2 has historically taken 20–25 years. But what if that journey could be accelerated? In this conversation, Phillip Kane shares how Turbo Wholesale Tires challenges convention by applying tire industry growth strategies that shorten the path while giving dealers more opportunities to win.


    Phillip’s career has shaped his unique perspective on brand positioning, dealer relationships, and market differentiation from his family roots in the automotive industry to leading roles at global tire companies. At Turbo Wholesale Tires, he emphasizes building semi-exclusive distributor partnerships that create value on both sides while keeping brand share, not distribution share, at the center of the company’s growth.


    Beyond business, Phillip also shares his leadership philosophy. He talks about why “life is a choice,” why kindness should be part of every decision, and how personal values guide long-term success in the tire industry. It’s refreshing to see how character and strategy intersect in the journey to scale a tire brand.


    On this episode of Gain Traction, Mike Edge welcomes Phillip Kane for a conversation about the fastest path from Tier 4 to Tier 2. They discuss what it takes to grow a tire brand, why distributor relationships matter, and how leadership rooted in values can shape the industry's future.

    Here’s a glimpse of what you’ll learn:

    [01:26] Phillip Kane’s background and family roots in the automotive industry

    [05:53] Early career lessons from Snap-on, NAPA, Goodyear, and Pirelli

    [09:41] The story behind Turbo Wholesale Tires and its proprietary brands

    [11:10] Why Phillip believes the Tier 4 to Tier 2 journey can be accelerated

    [13:10] Distribution strategies that help dealers succeed

    [14:23] The personal mantra that guides Phillip’s life and leadership

    [16:25] Why To Kill a Mockingbird is his favorite book and its lesson of kindness

    [19:01] How Turbo Wholesale Tires is focusing on brand share, not distribution share

    Resources mentioned in this episode:

    • Phillip Kane LinkedIn
    • Turbo Wholesale Tires Website
    • Tread Partners
    • Gain Traction Podcast on YouTube
    • Gain Traction Podcast Website
    • Mike Edge on LinkedIn

    Quotable Moments:

    • “Life is a beautiful, wonderful choice.”
    • “Kindness shouldn’t stop at personal convenience. It’s something we should do all the time, regardless of cost.”
    • “We’re not interested in distribution share, we’re focused on growing brand share.”
    • “If you do nothing else throughout the day, at least you made your bed.”
    • “Independent tire dealers win when we help them sell more tires to more people for more money.”

    Action Steps:

    1. Evaluate your brand growth timeline: Learn from companies that took decades and explore ways to accelerate.
    2. Focus on brand share, not just distribution share: Build relationships that allow both you and your distributors to succeed.
    3. Adopt a positive start to each day: The first few thoughts you have in the morning set the tone for success.
    4. Make kindness a business strategy: Prioritize it even when it’s inconvenient, it builds trust that lasts.
    5. Stay connected with your dealers: Prioritize partnerships, communication, and shared opportunities for growth.
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    22 m