Send us a Text Message.

Gearheads n' Gasoline: Restoring Dreams with RJ Cars
Get ready to rev your engines! In this episode, we sit down with Russell Jacobs, the mastermind behind RJ Cars, a legendary auto body restoration shop. From humble beginnings to building a thriving business, Russell spills the beans on the challenges and triumphs of bringing classic cars back to life.

Discover the secrets to running a successful restoration shop, including hiring the right crew, managing money, and finding top-notch parts. We dive deep into marketing magic, from print to social media, and learn which strategies to avoid. Plus, Russell shares his passion for giving back, the importance of youth mentorship, and his vision for the future. Don't miss this adrenaline-fueled conversation!

Guest Bio:
Russell Jacobs is a seasoned automotive restoration expert with over 35 years of experience. As the founder and owner of RJ Cars, based in Arkport, New York, he has overseen the meticulous restoration of over 95 classic and muscle cars. Known for his particular passion for Mopars, Russell has built a reputation for excellence in the industry, with his work featured in publications like Mopar Muscle, Mopar Collector's Guide, and The SHOP Magazine. His expertise has also led to appearances on expert panels and regular showcases at the Carlisle Chrysler Nationals.

Guest

• Email: rjacobs@rjcars.com
• Website
• Facebook
• Instagram
• LinkedIn

Hosts:
Barry Alt, Motorhead Digital

• Email: maximizesales@motorheaddigital.com
• Website

Annette Bauer, Annette Bauer Creative

• Email: annette@annettebauercreative.com
• Website

Don’t miss an episode from Gearheads n’ Gasoline!

• Facebook
• Instagram
• LinkedIn
• YouTube

You can reach us at gngoperations@motorheaddigital.com

Audio and Video Production by: Mantis Media

Send us a Text Message.

In this episode, Barry Alt and Annette Bauer interview Gil Monge and Linda Nilon, Co-owners of GCD Audio Studio, a premier full-service auto restoration shop located in Orange County New York. They share their journey from specializing in auto interiors to offering comprehensive restoration services, highlighting the importance of teamwork, communication, and customer satisfaction. They discuss industry challenges like parts availability and managing client expectations, as well as opportunities in creating high-performing, easy-to-maintain cars that offer a great driving experience.

Gil and Linda also talk about the impact of their TV show on their business, emphasizing the importance of consistency and context in content creation. They highlight the value of showcasing the people and culture behind their shop, using humor and relatability to engage their audience. The conversation covers the importance of youth engagement in the automotive industry, the integration of modern technology in traditional car builds, and the need for clear communication and organization in managing a successful business.

Guest Bio:
Gil is one of the original owners of Gillin Custom Design and opened it with Linda in 2006. Thirteen years later, the vision of opening a shop that completed high-end builds from start to finish came to fruition with GCD Auto Studio. He’s currently in charge of client acquisition, all the marketing for the company including the website, and assists in designing projects.

Gil is currently in charge of client acquisition and all marketing activities and assists in customer project designs.

Linda grew up with a love for muscle cars, the 1967 Camaro being her favorite. She has an extensive high-end retail background with a focus on management, store build out, and merchandising.

Guest

• Email: Gil@GCDAutoStudio.com
• Website
• Facebook
• Instagram
• LinkedIn
• YouTube

Also mentioned in this episode are:
POWERtube TV - Married To The Rides!

Hosts:
Barry Alt, Motorhead Digital

• Email: maximizesales@motorheaddigital.com
• Website

Annette Bauer, Annette Bauer Creative

• Email: annette@annettebauercreative.com
• Website

Don’t miss an episode from Gearheads n’ Gasoline!

• Facebook
• Instagram
• LinkedIn
• YouTube

You can reach us at gngoperations@motorheaddigital.com

Audio and Video Production by: Mantis Media

Send us a Text Message.

Join Gearheads n' Gasoline as we rev our engines for Episode 3! In this episode, we hit the gas with Jason Chandler, Marketing Director at Auto Metal Direct (AMD). Buckle up as we discuss the ever-changing world of parts manufacturing and how AMD is greasing the wheels for success in the digital age.

Key Takeaways:

• The Power of Connection: Jason dives deep into the importance of social media for building relationships with customers in the auto restoration community. Learn how AMD uses social media to showcase real customer experiences and foster a sense of community.
• Shifting Gears: Jason talks about the changing landscape of marketing in the auto parts industry. Discover how AMD is embracing new technologies to improve product quality and efficiency, while still recognizing the value of traditional tools like catalogs.
• Content is King: Learn why high-quality photography and videography are crucial for parts manufacturers in today's digital world. Jason explains how professional visuals can elevate your brand image and showcase your products effectively.
• Clicks and Catalogs: Jason explores the role of catalogs in the digital age. Discover how AMD is leveraging interactive features like QR codes and exploded views to keep catalogs relevant and engaging for the modern customer.
• Social Savvy: Thinking about diving into social media for your business? Jason offers golden advice on tailoring content for different platforms, the importance of immediate audience interaction, and how to choose the best platform for your target market.
• Fueling the Future: Gearheads rejoice! Jason concludes by discussing the exciting opportunities available in the automotive industry for young people. Learn how the next generation can get their hands dirty and explore rewarding career paths.

Guest Bio:
Jason Chandler, serving as the Marketing Director for Auto Metal Direct (AMD), has been at the forefront of transforming how classic car enthusiasts and restorers engage with high-quality auto parts. With a keen eye for market trends and a passion for the automotive restoration industry, Jason has played a pivotal role in AMD's growth and reputation as a leader in the provision of premium body panels and sheet metal for classic cars. Leveraging his extensive experience in marketing and deep love for vintage automobiles, he crafts innovative campaigns that resonate with car aficionados worldwide. Jason's strategic vision not only drives sales but also fosters a community around the AMD brand, celebrating the art of restoration.

• https://autometaldirect.com
• Facebook
• Instagram

Hosts:
Barry Alt, Motorhead Digital

• Email: maximizesales@motorheaddigital.com
• Website

Annette Bauer, Annette Bauer Creative

• Email: annette@annettebauercreative.com
• Website

Don’t miss an episode from Gearheads n’ Gasoline!

• Facebook
• Instagram
• LinkedIn
• YouTube

You can reach us at gngoperations@motorheaddigital.com

Audio and Video Production by: Mantis Media