• Getting Headlines Right

  • Oct 5 2024
  • Length: 8 mins
  • Podcast

Getting Headlines Right

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  • Summary

  • E458: If you go after everybody with your headline, you get nobody.

    If a headline is bad, the rest of the page, ad, newsletter, etc could be great, but nobody will read it.

    Headlines are the only part that literally every viewer reads.

    If you have a month to work on a page or ad, spend 27 days on the headline.

    Here’s how to craft great headlines.

    Source: https://larslofgren.com/how-to-write-headlines/ and https://read.first1000.co/p/about-cute-copy

    00:00 The Importance of Headlines
    00:48 Why Headlines Matter in Marketing
    02:22 Avoiding Cute Headlines
    04:34 Examples of Clear vs. Cute Headlines
    05:36 Focusing on Benefits in Headlines
    06:43 Targeting the Right Audience
    07:29 Conclusion and Final Thoughts

    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    #copywriting #digitalmarketing #seotips #conversionrateoptimization
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