E492: How to repurpose podcasts into viral short form mobile videos for TikTok, Instagram Reels, YouTube Shorts, Snapchat Spotlight, Facebook Reels, and more.

The success of a short form mobile video with speaking in it only comes down to how engaging the transcript.

If it’s engaging to read, it will be engaging to watch.

And if somebody has a podcast, they’re probably an engaging speaker anyway.

So the best copywriters today are also the best editors.

If you’re a good copywriter you can edit a podcast transcript into a viral short form mobile video (and the editing software I recommend mirror your changes)… or, even crazier, you can outsource this task to an inexpensive freelance copywriter.

Here’s how to do all this.

+The social media posting guide mentioned in the episode: https://edwardsturm.com/articles/social-media-posting-strategy/

00:00 Overview
00:25 Creating Viral Content
03:27 Negative Hooks
04:21 Repurposing Podcast Content
06:09 Engagement
06:29 Case Study: Silicon Valley Bank Collapse
11:26 Cheap Freelance Copywriters
14:20 Posting Strategies for Social Media
15:42 Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#podcastmarketing #podcasting #instagrammarketing #tiktokmarketing

E491: This dude has been growing Instagram accounts for five years. His most recent was grown to 1 million followers IN TWO MONTHS!

He has a super popular thread on Reddit answering people’s questions.

I read the most popular questions and answers.

Lots to learn from this Instagram expert.

Source:
https://www.reddit.com/r/InstagramMarketing/comments/1g0cdfj/01m_followers_in_exactly_2_months_ama/

00:00 Overview
01:02 Posting Schedule and Frequency
03:01 Monetization Strategies
03:50 Content Types and Quality
04:44 Consistency and Growth
05:34 Common Issues
15:40 Final Thoughts and Conclusion

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#instagrammarketing #instagramgrowth #socialmediamarketing #digitalmarketing

E490: For content sites and publishers who have lost substantial organic search traffic from the 2023 and 2024 Google updates...

Especially ones who see their traffic going to Reddit and Quora...

Or ones who are worried about generative AI bots, like ChatGPT and Meta AI, answering the queries they’re ranking for...

The definition of insanity is doing the same thing over and over again and expecting different results.

Content SEO is going away.

But you have a site with existing decent domain authority that you’ve worked on for several years.

This is what you do.

And it will make you a ton of money.

00:00 Context
00:31 Forbes and Google's Site Reputation Abuse Policy
03:11 Challenges for Content Sites
06:36 Bottom of Funnel SEO Explained
10:08 SEO for Publishers
18:43 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #bottomoffunnelseo #searchengineoptimization #contentmarketing