Go To Masters Show

By: Conversations with GTM experts by Everstage
  • Summary

  • In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
    © 2024 Conversations with GTM experts by Everstage
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Episodes
  • The 4-Pillar RevOps Framework: Marc Mastracola's Blueprint for Scaling RevOps' Efficiency & Growth
    Oct 10 2024

    Marc Mastrocola is the Director of Revenue Operations at Peek. Over the past 12 years, he has seen RevOps evolve and has gained experience across various companies. This episode of the Go To Masters Show features Marc, as he talks about:

    • How he achieve 5x growth in recurring revenue at Sonder
    • RevOps in Hospitality Tech vs. B2B SaaS
    • The 4 core pillars of RevOps

    Connect with Marc

    Follow us: Linkedin | X

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    23 mins
  • RevOps Mythbusters: Kumail Mukadam’s Take on Org Hierarchy, Leveraging Data & Team Culture
    Oct 8 2024

    Kumail Mukadam is the Senior Director of Revenue Operations at Claroty. With 10+ years of experience in this rapidly growing field, Kumail dispels some hot takes in RevOps in this episode of Go To Masters Show: RevOps MythBusters.

    Here’s what’s covered in the podcast:

    • RevOps shouldn’t exist as a separate function.
    • RevOps should report to the CFO, the CEO, or the CRO.
    • Enablement should NOT fall under the purview of RevOps.
    • RevOps are addicted to firefighting and solving daily ops problems.

    Connect with Kumail Mukadam

    Follow us: Linkedin | X

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    42 mins
  • Alignment, Collaboration, & Empathy: Lessons from Lauren Hughes’s Leadership Playbook
    Sep 11 2024

    Lauren Hughes is the Global Head of Revenue Operations at InMobi. She’s passionate about RevOps, having over more than 20 years of experience in the field. This episode of the Go To Masters Show features Lauren, as she talks about:

    • Key strategies to align sales teams with overall revenue goals
    • Ways to effectively collaborate with other leaders
    • How to be empathetic to sales leaders as RevOps

    Connect with Lauren Hughes

    Follow us: Linkedin | X

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    31 mins

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