Episodios

  • 138: Leading Lions and Prima Donnas: John Morgan’s Leadership Lessons – Part 2

    138: Leading Lions and Prima Donnas: John Morgan’s Leadership Lessons – Part 2
    Jun 30 2025
    John Morgan doesn’t lead quietly—and he doesn’t build small. In part two of his conversation with Steve Riley, he shares the systems, standards, and mindset that built a law empire. On this episode of Great Practice, Great Life®, Steve Riley welcomes back John Morgan, founder of Morgan & Morgan, for an insightful continuation of their conversation. In this episode, you’ll discover John Morgan’s leadership lessons on how to grow a law firm with integrity. He also shares how long-term vision, and well-built systems can support both business growth and personal success. John shares the systems he created that allow his firm to scale without losing control. He highlights the importance of structure and transparency, sharing how internal checks to eliminate rogue behavior and uphold the firm’s standards. For any attorney managing a growing team, John’s insights on leadership, oversight, and operational discipline are invaluable. The conversation shifts into legacy and personal life. John opens up about raising four humble and successful children. He emphasizes that leadership isn’t just about being a visionary; it’s about being a visionary maker. His insight into parenting, business, and firm culture shows how strong values translate across every part of life. Throughout the episode, John shares analogies that bring his approach to life—from magic tricks and oil fields to casinos and card tables. He reflects on overcoming insecurity, navigating unpredictability, and creating opportunity through generosity, gratitude, and persistence. John Morgan’s leadership lessons are rooted in hard-earned experience and deep human insight. This episode is more than a conversation; it’s a roadmap for building sustainable law firm leadership, straight from one of the most successful legal entrepreneurs in the country. Tune in for candid advice, actionable takeaways, and a clear blueprint for creating a lasting legacy, and building a great practice and a great life. In this episode, you will hear: How to balance a successful legal career with a fulfilling personal lifeJohn Morgan’s insights on creating harmony between work and homeBuilding accountable and transparent systems in your law firmWhy adopting audited financials can accelerate growth and trustThe surprising connection between magic tricks and trial law strategyHow to recognize and seize opportunities in an unpredictable worldTeaching discipline, humility, and work ethic to the next generationOvercoming vision blockers like self-doubt and envyThe role of gratitude and generosity in building a great life Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: John Morgan: www.forthepeople.com/attorneys/john-morganMorgan & Morgan: www.forthepeople.comEpisode 137: Grow or Die: John Morgan’s Relentless Strategy for Law Firm Expansion – Part 1: atticusadvantage.com/podcast/grow-or-die-john-morganContact Atticus for a Free Assessment: atticusadvantage.com/contact-usZendesk: www.zendesk.comWonderWorks: www.wonderworksonline.comAlcatraz East: www.alcatrazeast.comYou Can't Teach Hungry: Creating the Multimillion Dollar Law Firm by John Morgan: www.amazon.com/You-Cant-Teach-Hungry-Multimillion-ebook/dp/B0CW1KSZ1MYou Can’t Teach Vision: The Twenty-First Century Law Firm by John Morgan: www.amazon.com/Teach-Vision-Twenty-First-Century-MORGAN/dp/1941007384Give and Take: Why Helping Others Drives Our Success by Adam Grant: www.amazon.com/Give-Take-Helping-Others-Success/dp/0143124986The Summit: atticussummit.comJohn’s 2018 Summit Keynote Presentation: www.youtube.com/watch?v=7TOxZ9terqA Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    43 m
  • 137: Grow or Die: John Morgan’s Relentless Strategy for Law Firm Expansion – Part 1

    137: Grow or Die: John Morgan’s Relentless Strategy for Law Firm Expansion – Part 1
    Jun 23 2025

    In this episode of Great Practice, Great Life®, Steve Riley is joined by visionary attorney and entrepreneur John Morgan for a focused conversation on law firm expansion. As the founder of Morgan & Morgan, John built one of the largest plaintiffs’ firms in the United States. He explains how a growth-focused mindset and strong systems helped his firm scale in a fast-changing legal industry.

    John, now 69, continues to lead with a “grow or die” mindset. Back in 2009, he wrote a speech that shaped his entire growth strategy. He compared the future of law to the shift from stagecoaches to trains, noting that big changes often arrive faster than expected. Today, he sees autonomous vehicles as the next major disruption for personal injury law. Rather than wait, he’s already building his firm to meet that future now.

    Technology plays a critical role in this law firm expansion strategy. John discusses how tools like Litify, which he co-founded, and digital assets like Injury.com are helping Morgan & Morgan scale operations, streamline client intake, and stay ahead in a competitive market.

    He describes “Morgan & Morgan 3.0” as a service model inspired by Amazon, focused on delivering what clients need, when they need it, with speed and reliability. This episode outlines how combining a visionary mindset with practical systems can future-proof your law firm.

    Whether you’re just starting out or leading a growing practice, don’t miss John’s insight on law firm expansion that lasts.

    In this episode, you will hear:

    • John Morgan’s “grow or die” philosophy and its impact on Morgan & Morgan’s growth
    • Challenges due to Florida’s tort reform and strategic adaptations
    • Embracing technology through platforms like Litify
    • Expansion into new practice areas and nationwide presence
    • Vision for Morgan & Morgan 3.0, inspired by Amazon’s operational model
    • Preparing for future legal landscapes, including autonomous vehicle cases
    • Accountability and strategic growth within the firm using data and transparency

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com.

    Supporting Resources:

    • John Morgan: www.forthepeople.com/attorneys/john-morgan
    • Morgan & Morgan: www.forthepeople.com
    • Litify: www.litify.com
    • Injury.com: www.injury.com
    • The Summit: atticussummit.com
    • John’s 2018 Summit Keynote Presentation: www.youtube.com/watch?v=7TOxZ9terqA
    • Contact us to learn about our Trial Lawyers Program: atticusadvantage.com/contact-us

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    31 m
  • 136: The Biggest Marketing Mistakes Lawyers Make and How to Fix Them with Robert Rose

    136: The Biggest Marketing Mistakes Lawyers Make and How to Fix Them with Robert Rose
    Jun 16 2025
    In this episode of Great Practice, Great Life®, Steve Riley welcomes back content marketing guru Robert Rose for a powerful conversation tailored to attorneys and law firm owners looking to improve their marketing strategy. Robert shares how lawyers can turn their natural communication strengths, advocacy, storytelling, and clarity into a winning content marketing strategy. His tips are practical, achievable, and designed for busy professionals. Many small and solo law firms rely almost exclusively on referrals. While referrals are important, they aren’t a full marketing plan. Robert explains why a consistent and structured marketing strategy is critical for growth. He shares how attorneys often treat marketing as an occasional task instead of a business function and how to change that. You’ll learn why templated, generic marketing content usually fails, and what to do instead. Steve and Robert dive into how to create authentic, targeted content that speaks to your ideal clients. Whether you’re using LinkedIn to connect with professionals or Facebook for a broader reach, your content should reflect your voice and values. The episode also explores how referral partnerships and social media can complement content marketing to elevate your firm’s visibility and authority. Robert offers simple ways to get started—without overwhelming your schedule or sacrificing billable hours. If you’re tired of wasting time and money on marketing that doesn’t work, this episode is your roadmap to doing it right. In this episode, you will hear: Strategies for small law firms to leverage content marketing, featuring insights from expert Robert RoseTransforming lawyers' advocacy and storytelling skills into effective content marketing toolsOvercoming misconceptions about marketing as a sporadic activityThe importance of a consistent, structured approachUtilizing social media and referral partnerships to enhance law firm presence and brand voiceEmphasizing personalized, creative marketing strategies over templated approachesAligning marketing efforts with personal and professional satisfaction for attorneysAddressing common challenges and pitfalls in law firm marketing, including a lack of strategy and fear of commoditization Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Robert Rose: robertrose.netRobert Rose LinkedIn: www.linkedin.com/in/robroseSeventh Bear: seventhbear.comRequest a free discovery call with Robert Rose! atticusadvantage.com/robertroseEpisode 083: Content Marketing for Lawyers with Robert Rose: atticusadvantage.com/podcast/mastering-content-marketing-for-small-and-solo-law-firmsEpisode 029: Just Because Every Other Lawyer is Doing It Doesn’t Mean You Should with Robert Rose: atticusadvantage.com/podcast/just-because-every-other-lawyer-is-doing-it-doesnt-mean-you-should-with-robert-roseContent Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose: www.amazon.com/Content-Marketing-Strategy-Harness-Brands/dp/1398611506Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Robert Rose: www.amazon.com/Killing-Marketing-Innovative-Businesses-Turning/dp/1260026426The Summit: atticussummit.comWorkshop: Grow Your Practice With AI: atticusadvantage.com/workshops/grow-your-law-practice-with-ai Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    1 h
  • 135: Authentic Leadership in Law: How to Scale Without Burning Out with Ross Albers

    135: Authentic Leadership in Law: How to Scale Without Burning Out with Ross Albers
    Jun 9 2025
    What does it take to shift from a struggling solo attorney to a CEO leading a thriving full-service law firm? Learn how authentic leadership transformed one law firm from solo practice to thriving law firm. In this episode of Great Practice, Great Life®, Steve sits down with Ross Albers, CEO of Albers & Associates in Timonium, Maryland. Ross shares his inspiring and raw journey—from getting fired just days before his wedding to building a successful law firm with 13 attorneys spanning multiple practice areas. His story is a powerful reminder that setbacks can become the foundation for future success with the right mindset and strategy. Ross opens up about his early days practicing criminal law and accepting low-fee cases. Instead of staying stuck in survival mode, he adopted a new perspective—one rooted in long-term business growth. That shift led him to evolve from lawyer to leader, transforming his role and his firm in the process. We examine the fundamentals of leadership and team development within the context of a law firm. Ross shares how creating clarity and accountability among team members has been crucial in fostering a high-performing environment. He emphasizes the power of structured feedback and regular communication, drawing inspiration from leadership heavyweights like John Maxwell. With insights on the importance of KPIs and well-defined onboarding processes, Ross illustrates how these elements contribute to cohesive and efficient firm operations. His personal experiences underscore the importance of aligning processes across various practice areas to achieve both cultural and financial success. Ross also shares what it takes to scale a law firm without sacrificing your personal life. He speaks candidly about building trust, leading by example, and staying committed to continuous growth. Whether you’re managing a solo practice or leading a growing firm, Ross’s journey offers a roadmap for evolving from overwhelmed attorney to purpose-driven CEO. Tune in for actionable strategies to build a firm that reflects your values, supports your life, and fuels your biggest dreams. In this episode, you will hear: Ross Albers' journey from being fired to leading a successful law firmImportance of authentic leadership in scaling a law practice and developing high-performing teamsCreating a culture of clarity and accountability with regular feedback and clear KPIsWeekly performance reviews as a tool for maintaining team progress and addressing underperformanceStructured training and onboarding to enhance firm efficiency and cohesionLeadership development through continuous learning and embracing thought leadership principlesEncouragement to dream big, take action, and persist in achieving professional and personal success Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Ross Albers: www.rossalbers.com/our-team/ross-w-albersAlbers & Associates: www.rossalbers.comRoss Albers LinkedIn: www.linkedin.com/in/ross-albers-a7b2b183Team Leader Certification Program: atticusadvantage.com/law-firm-team-leader-certification (Get $500 off your Team Leader Certification Program! Use code: TLC500)The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You by John C. Maxwell: www.amazon.com/21-Irrefutable-Laws-Leadership-Follow/dp/1400236169EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches by Dave Ramsey: www.amazon.com/EntreLeadership-Practical-Business-Wisdom-Trenches/dp/1451617852Lead to Succeed: 10 Traits of Great Leadership in Business and Life by Rick Pitino: www.amazon.com/Lead-Succeed-Traits-Leadership-Business/dp/0767903420The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann: www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy by Jon Gordon: www.amazon.com/Energy-Bus-Rules-Fuel-Positive/dp/0470100281 Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    51 m
  • 134: What Surviving a Plane Crash Taught Me About Running a Law Firm with Blinn Bates

    134: What Surviving a Plane Crash Taught Me About Running a Law Firm with Blinn Bates
    Jun 2 2025
    Surviving a plane crash wasn’t part of Attorney Blinn Bates’ plan, but it became a pivotal chapter in his life story. A routine flight turned into a near-tragedy and forced a year-long recovery. As a third-generation attorney, Blinn faced the unimaginable. But instead of succumbing to despair, he used the pause to transform his law practice and reevaluate his personal life. On this episode of Great Practice, Great Life®, Blinn shares his story of resilience and transformation through adversity. He turned the experience into an opportunity to innovate and modernize his family law firm, Woods and Bates. By embracing delegation and systematization, Blinn redefined his leadership style. The firm thrived—even during his extended absence. Using insights from Atticus growth programs, Blinn made a strategic shift. He moved away from a traditional model and created a more sustainable, future-proof law practice. His journey highlights the importance of planning for unexpected challenges and building a firm that doesn’t depend on one person. Blinn embraced the shift from task delegation to empowering others. Inspired by Dan Martell’s Buy Back Your Time, he aligned work with personal values and long-term goals. Work-life balance became a priority. Blinn shares how reshaping his focus enriched both his family and career. This episode offers valuable insights for any attorney seeking resilience and innovation in their practice. From humorous discoveries in an old desk to practical systems, Blinn’s story is both inspiring and actionable. We’re grateful for his openness and vulnerability, which will resonate with lawyers facing life-altering challenges. Join us to celebrate the power of community, support, and the courage to reinvent your life and practice after adversity. In this episode, you will hear: Blinn Bates’ transformation journey from surviving a plane crash to innovating his family law firmThe shift from a traditional practice to a sustainable, future-proof modelThe role of delegation, systematization, and niche specialization in redefining legal leadershipInsights from Atticus growth programs and Dan Martell’s “Buy Back Your Time” on strategic delegationPlanning for unforeseen challenges and creating a robust practiceThe importance of work-life balance and aligning professional responsibilities with personal valuesPractical applications of office organization as a catalyst for change and the importance of decluttering for growth Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Blinn Bates: woodsandbates.com/william-blinn-bates-jrWoods & Bates, P.C.: woodsandbates.comBlinn Bates LinkedIn: www.linkedin.com/in/blinn-bates-5152435Mark Metzger, Practice Advisor & Attorney: atticusadvantage.com/team/mark-metzgerPractice Growth Diagnostic: atticusadvantage.com/practice-growth-diagnosticBuy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell: www.amazon.com/Buy-Back-Your-Time-Unstuck/dp/059342297XLaGrande Marketing: lagrandemarketing.comPlan Crash Article: www.centralillinoisproud.com/news/local-news/more-information-released-after-small-plane-crashes-in-lincoln/amp Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    1 h y 3 m
  • 133: Escaping the 3 Time Traps That Stall Law Firm Growth: Inside the Mind of Shawn McNalis

    133: Escaping the 3 Time Traps That Stall Law Firm Growth: Inside the Mind of Shawn McNalis
    May 26 2025
    In this episode of Great Practice, Great Life®, Steve Riley explores time management and focus strategies with Shawn McNalis, an Atticus Practice Advisor and trainer with over 30 years of experience. Together, they uncover the most common time traps that prevent attorneys from reaching their full potential. They also share proven strategies for defending strategic time blocks and establishing boundaries that support professional growth. Shawn brings her wealth of knowledge from coaching thousands of lawyers and co-authoring pivotal books on time management and performance. Steve and Shawn delve into the “time starvation trap”—a common pitfall where attorneys confuse busyness with true productivity. Through the lens of The Habit Shift workshop, they reveal how ineffective time habits often go unnoticed until they become overwhelming. They share the story of Jordan, a family law attorney who used time management tools to reclaim her schedule. By protecting strategic time blocks and focusing on high-value work, Jordan boosted client development and significantly reduced stress. In another example, solo practitioner Taylor learned to combat overwork by delegating tasks, avoiding overcommitment, and conducting focused time audits. These changes gave her the bandwidth to think strategically and grow her firm. Shawn also discusses how the relentless pace of law school often carries into professional life, encouraging constant hustle over smart planning. Steve and Shawn lay out a practical roadmap for setting boundaries that promote both success and sanity. They highlight the value of time audits, client selection, and protecting strategic time like your business depends on it. Because it does! Whether you’re a new attorney or a seasoned professional, this episode offers actionable strategies to improve your focus, reclaim your time, and transform both your practice and your life. In this episode, you will hear: Introduction to time management and focus strategies for attorneys, emphasizing productivity and overcoming time trapsInsights from The Habit Shift workshop, focused on performance improvement through strategic time blocking and boundary-settingThe “time starvation trap” and how time audits help prioritize high-value tasks, illustrated by Jordan’s storyTips for managing competing priorities, including a segment on Alex, a team leader using a 90-day focus tool to align with firm partnersAddressing the law firm culture of overwork, with practical guidance on task delegation and selective client intakeEncouragement to intentionally design the practice and life you want through boundaries and high-impact habitsActionable advice to build self-awareness and put consistent effort into earning both success and personal fulfillment Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Shawn McNalis, Shareholder, Practice Advisor Trainer, and Curriculum Director: atticusadvantage.com/team/shawn-mcnalisWorkshop: The Habit Shift: Time, Focus, and the Psychology of Getting Things Done: atticusadvantage.com/workshops/the-habit-shift (Use discount code PODCAST100 for $100 off your workshop registration!)Episode 027: Putting the Wind at Your Back with Shawn McNalis: atticusadvantage.com/podcast/putting-the-wind-at-your-back-with-shawn-mcnalisEpisode 110: Effective Marketing for Lawyers: A Blueprint for Growth: atticusadvantage.com/podcast/turning-referral-marketing-into-a-business-growth-machine-firm-with-mark-powers-and-shawn-mcnalisMy Great Life® Planner: atticusadvantage.com/books/my-great-life-plannerTeam Leader Certification Program: atticusadvantage.com/law-firm-team-leader-certificationTime Management for Attorneys: atticusadvantage.com/books/time-management-for-attorneysCashflow & Profitability: atticusadvantage.com/books/cashflow-and-profitabilityHire Slow, Fire Fast: atticusadvantage.com/books/hire-slow-fire-fastHow Good Attorneys Become Great Rainmakers: atticusadvantage.com/books/how-good-attorneys-become-great-rainmakers-updated-edition Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    39 m
  • 132: Stop Hiding: The Confidence to Build the Practice You Want with Barb Betts

    132: Stop Hiding: The Confidence to Build the Practice You Want with Barb Betts
    May 19 2025

    In this follow-up episode of Great Practice, Great Life, Steve Riley welcomes back guest Barb Betts for a deeper dive into a powerful idea: the confidence to build a thriving law practice begins with embracing your authentic self. For lawyers, authenticity isn’t just a buzzword—it’s a strategic advantage that drives client trust, firm growth, and personal satisfaction.

    Barb shares her powerful concept of “17 moments”—life-changing events like teenage pregnancy and severe hair loss—that taught her to stop hiding and stand in her truth. These moments are critical for attorneys, revealing the resilience and identity needed to navigate complex legal challenges. By reflecting on your own “17 moments,” you can show up as a confident expert, not a performer, in client meetings and courtrooms.

    Barb offers practical strategies for building a law firm with confidence:

    • Price with Confidence: Stop people-pleasing and charge what your expertise is worth. Barb explains how underpricing stems from self-doubt, a common trap for solo attorneys.
    • Be the Expert, Not a Performer: Clients hire you to solve problems they can’t, from divorces to business disputes. Authenticity builds trust and fosters loyal client relationships.
    • Embrace Self-Doubt: Imposter syndrome signals growth. Use it to refine your approach and strengthen your practice.
    • Align Practice with Purpose: Authenticity creates a rewarding practice and a balanced life, fulfilling the Great Practice, Great Life ethos.

    This episode offers actionable insights to overcome self-doubt, stand firm in your value, and build a thriving practice. Tune in to learn how building a law firm with confidence transforms your client relationships, pricing strategy, and life.

    In this episode:

    • Exploring authenticity as a pathway to genuine success in life and law with Barb Betts
    • The power of “17 moments” that shape professional and personal identities
    • Embracing vulnerability and self-awareness to enhance client relationships and personal fulfillment
    • Differentiating between being an expert and a performer in the legal profession, and the impact on client relationships
    • Navigating pricing strategies, avoiding people-pleasing, and standing firm in your value
    • Using emotional intelligence and honest communication to build client trust

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com.

    Supporting Resources:

    • Barb Betts: www.barbbetts.com
    • Barb Betts LinkedIn: www.linkedin.com/in/barbbetts
    • Barb Betts Podcast Relationships Are Your Superpower® Ep. 85: Conquering Self-Doubt and Imposter Syndrome: podcasts.apple.com/us/podcast/ep-85-conquering-self-doubt-and-imposter-syndrome/id1530096159?i=1000645372397
    • Episode 131: Beyond Word of Mouth: Systemizing Referral Marketing with Barb Betts: atticusadvantage.com/podcast/beyond-word-of-mouth-systemizing-referral-marketing
    • My Great Life® Planner: atticusadvantage.com/books/my-great-life-planner
    • The Summit: atticussummit.com

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    34 m
  • 131: Beyond Word of Mouth: Systemizing Referral Marketing with Barb Betts

    131: Beyond Word of Mouth: Systemizing Referral Marketing with Barb Betts
    May 12 2025
    Unlock the secrets to building a thriving law practice through the power of relationships, with expert insights from guest Barb Betts. In this episode of Great Practice, Great Life, Steve and Barb Betts dive into the essentials of referral marketing for attorneys. They explain how building strong, intentional relationships can transform your client acquisition process into a reliable growth engine. Barb introduces her BUILD methodology, which helps attorneys move beyond casual word-of-mouth marketing. She explains how to create a consistent, repeatable system that strengthens relationships and attracts high-quality clients. This strategy applies not just to your professional network but also to volunteer work and community involvement. Barb and Steve highlight how small, thoughtful actions—like handwritten notes—can deepen trust and loyalty. Even dedicating just one hour each week to nurturing relationships can make a huge impact on your firm’s growth. They also explore why referral marketing for attorneys works best when built on authenticity. Many lawyers try to impress with polished presentations and expertise alone. Barb emphasizes that true success comes from showing up as your genuine self and standing confidently in your role as the expert your clients need. This episode proves that a structured strategy for referral marketing for attorneys can dramatically improve both your client base and your bottom line. By implementing Barb’s insights, you’ll create a thriving practice supported by meaningful, lasting connections. In this episode, you will hear: Building a thriving law practice through authentic relationship building and the BUILD framework Transforming word-of-mouth referrals into a systematic referral engine Strategies for immediate implementation to enhance client engagement Importance of prioritizing customer service and leveraging team members for relationship-building Utilizing personalized gestures like handwritten notes to foster trust and rapport Implementing a five-star system to rank and nurture high-value relationships Focusing on authenticity and intentionality in professional and personal interactions Catch Barb Betts live at this year’s Summit! We are thrilled to announce that Barb will take the Summit stage as a keynote speaker with How to Become Unforgettable: Build Relationships, Gain Referrals, and Unlock Reliable Revenue. In her high-energy talk, Barb will unpack her proven BUILD Framework—a system designed to help attorneys deepen trust, invest intentionally in their network, and create a client experience that drives repeat business and referrals. Don’t miss the chance to learn from Barb in person and transform your approach to relationship-based marketing. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Barb Betts: www.barbbetts.com Barb’s Podcast Relationships Are Your Superpower: www.barbbetts.com/relationshipsareyoursuperpowerpodcast Barb Betts LinkedIn: www.linkedin.com/in/barbbetts The Summit: atticussummit.com Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    45 m