Episodios

  • You're Working Too Hard on the Wrong Problem in Your Law Firm with Dre Baldwin | Ep 174
    Mar 9 2026
    What if the strategy that made you successful is now the very thing holding you back? In this episode, Steve sits down with returning guest Dre Baldwin—author, founder of Work on Your Game University, and fearless thinker—to unpack why high performers, especially lawyers, default to outworking every problem…and why that instinct eventually stops working. Dre and Steve dig into one of the most common traps for attorneys: misdiagnosis. You assume the problem is what you can see; clients aren't paying, leads have slowed down, billing feels messy, the team can't keep up. But those are often symptoms. The real issue is usually upstream: poor case selection, weak marketing skills, unclear positioning, or a diluted message that attracts the wrong work. Dre uses the Animal Farm character Boxer and the "kinetic chain" idea to show how effort, when misapplied, becomes its own obstacle and why pressing harder on the gas pedal can keep you stuck. A major thread in this conversation is the shift from improvement to leverage. Once you've been in the game long enough, the breakthrough usually isn't "get better at the job." It's learning how to extract more output from the ability you already have: through better questions, discernment, niching, signal clarity, delegation, and sometimes doing less in the wrong places so the real constraint shows up. They also talk about the difference between confidence and courage: confidence feels good because the path is familiar; courage is staying focused, like niching down, even when you hit the uncomfortable "void" where optionality shrinks and results haven't caught up yet. Hedging feels safer, but it dilutes impact. Stop pressing harder on the gas. The leverage you're looking for is on the other side of a better question, and this episode gives you practical ways to find it, including using outside perspectives (coaches and even well-prompted AI) to challenge assumptions, being willing to be an amateur again in new domains, and testing counterintuitive moves like scaling back effort so better solutions can surface. In this episode, you will hear: Why high performers default to outworking every problem — and when that strategy stops workingThe Animal Farm "Boxer" trap and what it costs lawyers and professionals over timeDiagnosing root causes vs. symptoms using the kinetic chain analogyHow to use a coach or AI to challenge assumptions and surface the real issueThe courage to do less — and why it's harder than working moreNiching down, signal clarity, and the uncomfortable void between pivoting and resultsThe critical difference between confidence and courage, and why courage is what actually creates leverage ----------- Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐ If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. ----------- Supporting Resources: Dre Baldwin https://www.dreallday.com/ Ep. 139: Too Stupid to Quit: Dre Baldwin on Resilience, Success, and Outworking the Competition https://atticusadvantage.com/podcast/too-stupid-to-quit-dre-baldwin/ Contact Dre: Marielle@DreAllDay.com or text 305-384-6894 to get his free Monday Motivation text Podcast: Work On Your Game: Dominate With Mindset, Strategy & Execution https://podcasts.apple.com/in/podcast/work-on-your-game-discipline-structure-and-execution/id1102601387 Whatever You Think, Think the Opposite by Paul Arden https://www.amazon.com/Whatever-You-Think-Opposite/dp/1591841216 Summit https://atticussummit.com/ Atticus Newsletter https://atticusadvantage.com/newsletter-signup/ The Path to a Great Practice and Great Life Workshop https://atticusadvantage.com/workshops/the-path-to-a-great-practice-great-life/ (discount code: PODCAST500) ----------- Curious about growing your own practice without burning out? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.
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    34 m
  • Stop Chasing "The Best" and Beat Yesterday with Jake Thompson | Ep. 173
    Mar 2 2026
    Stop Racing Someone Else's Race and Start Winning Yours! That's the message Great Practice, Great Life has today. Steve Riley welcomes back Jake Thompson, the Chief Encouragement Officer at Compete Every Day and a beloved Atticus community favorite, to deliver a wake-up call every ambitious attorney and firm owner needs to hear. Drawing fresh inspiration from his two newest books, The Line, a compelling story about touching the line and claiming that extra inch of excellence, and Beat Yesterday, the research-driven guide to outrunning your own yesterday, Jake reveals why the relentless pursuit of being "the best" is quietly sabotaging your fulfillment, your energy, and your firm's long-term growth. Together they expose the hidden traps that derail high-achievers: toxic comparison that breeds complacency or despair, an ego that turns feedback into a personal attack, and the exhausting chase for external trophies (bigger revenue numbers, flashier verdicts, "top firm" status) that never deliver lasting satisfaction. Jake shares clear, immediately usable frameworks to break free: Clarify the real game you actually want to win (your unique vision of a great practice and great life, not someone else's scoreboard). Redefine competition as beating yesterday's version of yourself. Harness small daily margins that create massive separation. Transform uncomfortable feedback (from clients, team members, or lost opportunities) into pure momentum instead of defensiveness. Steve shares a key insight on law firm profitability: lawyers who commit to consistent physical discipline and energy management often double their income within a year—not through magic, but through sharper focus, bolder confidence, the discipline to reject bad cases, and the ability to project the reliability and longevity that high-value clients instinctively trust. If you're ready to silence the comparison noise, stop borrowing other people's goals like ill-fitting clothes, and start building a practice that funds and fiercely protects the life you truly want, this conversation hands you both the mindset revolution and the practical tools to make it happen. In this episode, you will hear: The difference between being the best and becoming your bestClarifying the game you actually want to win in your practice and lifeHow unhealthy comparison fuels ego, complacency, and burnoutUsing comparison as a learning tool instead of a threatTouching the line and the power of small daily disciplinesWhy physical health and personal discipline impact financial performanceTurning uncomfortable feedback into growth instead of defensiveness Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐ If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Jake Thompson https://www.jakeathompson.com/ Book: Beat Yesterday: The Playbook for playing life up to your full potential by Jake Thompson https://www.amazon.com/Beat-Yesterday-Playbook-playing-potential/dp/1636988938/ Book: The Line: A Story of Excellence in the Margins by Jake Thompson https://www.amazon.com/Line-Story-Excellence-Margins/dp/196812716X/ The Summit https://atticussummit.com/ Episode 34: Your Teammates Determine Your Trajectory with Jake Thompson https://atticusadvantage.com/podcast/your-teammates-determine-your-trajectory-with-jake-thompson/ Episode 79: Creating a Legacy of Resilient and Inspirational Leadership with Jake Thompson https://atticusadvantage.com/podcast/creating-a-legacy-of-resilient-and-inspirational-leadership-with-jake-thompson/ Build My Great Team https://atticusadvantage.com/staffing/ Newsletter https://atticusadvantage.com/newsletter-signup/ Curious about optimising your life as an attorney? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.
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    42 m
  • SYSTEMology for Law Firms: The 7 Steps to a Systems-Driven Firm and the Champion Who Makes It Stick with David Jenyns | Ep. 172
    Feb 23 2026
    David Jenyns, author of SYSTEMology and Systems Champion and one of the leading voices on building systems-driven businesses, joins Steve Riley on Great Practice, Great Life. Having helped thousands of business owners break free from day-to-day operations, David brings a proven, practical framework that law firm owners can apply immediately. Too many law firm owners become the hero at the center of their own business. Every question, approval, and client issue lands on their desk, and while it feels necessary, the firm is not scaling. It is orbiting you. And that quietly limits growth, profitability, and delegation. If you are constantly interrupted, fielding every decision, and feeling like your law practice cannot function without you, this conversation speaks directly to the leadership challenges inside modern law firm management. David explains how to shift from technician to true owner by building systems that free you from daily chaos. David walks through his complete seven step framework for building effective law firm systems, starting with capturing what is already working, mapping a clear Critical Client Flow, and resisting the urge to optimize before documenting. They also dig into a real-world example from Crow Estate Planning, an actual law firm that implemented this framework, so you can see exactly how it plays out in practice. He also explains why many firms stall when they jump straight to improvement instead of building a repeatable baseline first, and how that mistake limits long term scalability. They explore how documenting systems improves time management for lawyers and creates the foundation for smarter adoption of law firm technology, including AI. A major focus of the episode is the Systems Champion, the leadership role that transforms systemizing from a good idea into a sustainable law firm business strategy. For attorneys who want to grow a law firm without becoming the bottleneck, this role is often the missing link, and as David explains, it is already evolving into the Systems and AI Champion, the person who will determine how well your firm competes in the years ahead. If you are committed to building a more scalable, systems-driven, modern law practice and ready to step into stronger law firm leadership, this episode delivers practical insight you can apply immediately. -------- In this episode, you will hear: Why lawyers become the hero at the center of their firms and how that creates burnoutThe seven-step SYSTEMology framework to capture and document what already worksDefining the critical client flow to reveal bottlenecks and hidden profit leaksWhy documenting before optimizing unlocks delegation and scaleThe role of a Systems Champion in driving real implementation and culture changeTurning interruptions and recurring problems into system improvementsUsing AI as leverage by applying it to clear, documented processes -------- Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐ -------- If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. -------- Supporting Resources: David Jenyns https://www.davidjenyns.com/ Book: SYSTEMology: Create time, reduce errors and scale your profits with proven business systems by David Jenyns https://www.systemology.com/book/ Book: Systems Champion: Simplify Business Processes, Unlock Team Potential & Achieve True Freedom by David Jenyns https://www.systemology.com/scbook/ Podcast: Business Processes Simplified https://www.systemhub.com/podcast/ Critical Client Flow: How to Map Your Entire Business on One Page https://www.systemology.com/critical-client-flow/ Crow Estate Planning Systems Champion Case Study https://www.systemology.com/scaling-law-firm-case-study/ Great Practice Great Life Episode 043: How to Fast Track Your Growth with a "Think" Day with Sam Price https://atticusadvantage.com/podcast/how-to-fast-track-your-growth-with-a-think-day-with-sam-price/ Team Leader Certification Program (Code TLC500 for $500 off) https://atticusadvantage.com/law-firm-team-leader-certification/ Grow Your Law Practice with AI https://atticusadvantage.com/workshops/grow-your-law-practice-with-ai/ Sign Up for the Atticus Newsletter https://atticusadvantage.com/newsletter-signup/ -------- Curious about growing your own law firm without burning out? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing ...
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    34 m
  • Law Firm Growth through Group Coaching with Aaron Rothert and Chris Murphy | Ep. 171
    Feb 16 2026

    In this episode of Great Practice, Great Life, Steve Riley is joined by Aaron Rothert and Chris Murphy, both attorneys and practice advisors, for a candid conversation about why law firm group coaching delivers results that one-on-one coaching often can't match. We dig into the power of group programs, why growth stalls in isolation, and how stepping into the right peer environment can radically accelerate both firm performance and quality of life.

    Aaron brings the coach's perspective on dedicated focus time, the "if they can do it, so can I" breakthrough moment, and how peer accountability actually sticks. Chris shares what it's like to go from skeptical participant to group leader after transforming his own practice. Together, we unpack why physically removing yourself from the office, witnessing peers solve your exact problems, and committing alongside others creates momentum you simply can't replicate alone.

    If you're serious about building a practice that supports a great life, and want to stop letting yourself down on the promises you make, this conversation is for you.

    In this episode, you will hear:

    • Why isolation slows firm growth and fuels burnout
    • How group programs create velocity beyond one-on-one coaching
    • The impact of dedicated time away from daily fire drills
    • Belief shifts that unlock what feels impossible in your practice
    • Accountability and peer pressure that actually move the needle
    • The value of safe spaces for honesty, vulnerability, and real problem-solving

    Subscribe & Review:
    Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube.
    ⭐Like what you hear? A quick review helps more people find the show.⭐

    If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com.

    Supporting Resources:

    Aaron Rothert, Attorney and Practice Advisor https://atticusadvantage.com/team/aaron-rothert/

    Chris Murphy, Attorney and Practice Advisor https://atticusadvantage.com/team/chris-murphy/

    Law Firm Coaching https://atticusadvantage.com/coaching/

    Newsletter https://atticusadvantage.com/newsletter-signup

    The Path to a Great Practice & Great Life Workshop https://atticusadvantage.com/workshops/the-path-to-a-great-practice-great-life/

    Curious about growing your own law firm or getting support with law firm group coaching? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice.

    You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life

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    32 m
  • Heal the Leader, Grow the Firm with Chris Earley | Ep. 170
    Feb 9 2026
    In this episode of Great Practice, Great Life, host Steve Riley sits down with plaintiff's attorney Chris Earley to explore what truly limits law firm growth and why it is often not marketing, systems, or strategy. Chris shares how unresolved anger, past trauma, and limiting beliefs created an invisible ceiling in his firm, keeping him reactive, overextended, and stuck despite doing all the right things. Through therapy, deep self reflection, and writing his memoir Scaling the Wall, Chris did the inner work that transformed how he leads, practices law, and lives his life. That personal healing unlocked powerful results including calmer leadership, easier delegation, a stronger team culture, authentic client attraction, and sustainable law firm growth driven by impact rather than money chasing. If you are a solo or small firm owner who feels stuck despite your efforts, this candid conversation offers perspective, mindset shifts, and practical insight into how doing the inner work first makes outer law firm growth possible and lasting. In this episode, you will hear: How unresolved personal trauma and limiting beliefs can quietly cap firm growthRemoving the "lid" on success through self-awareness, healing, and inner workWriting a book as a catalyst for clarity, credibility, and professional momentumShifting from anger and reactivity to calm, centered leadershipAligning personal values with marketing, client selection, and firm cultureBuilding visibility and trust through consistent, authentic habits rather than hard sellingWhy chasing impact instead of money leads to stronger relationships and better results Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐ If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Chris Earley https://www.chrisearley.com/your-team/christopher-earley/ Earley Law Group https://www.chrisearley.com/ Book: Scaling the Wall: One Man's Journey of Healing Childhood Trauma to Find Fulfillment and Success https://www.amazon.com/Scaling-Wall-Journey-Childhood-Fullfillment/dp/B0DQWFM2DY Episode 123: Breaking Free from Bitterness: The Transformative Power of Gratitude with Brother Curtis https://atticusadvantage.com/podcast/transformative-power-of-gratitude/ Episode 137: Grow or Die: John Morgan's Relentless Strategy for Law Firm Expansion – Part 1 https://atticusadvantage.com/podcast/grow-or-die-john-morgan/ Episode 128: Referral Marketing Secrets to Scale Your Law Firm with Craig Goldenfarb https://atticusadvantage.com/podcast/referral-marketing-secrets/ The Path to a Great Practice & Great Life Workshop https://atticusadvantage.com/workshops/the-path-to-a-great-practice-great-life/ (Code PODCAST500 for $500 off) Newsletter https://atticusadvantage.com/newsletter-signup/ If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Curious about growing your own law practice? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.
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    40 m
  • Should We Merge? Part 2: A Merger Case Study with Sasso Guerrero & Henderlite | Ep. 169
    Feb 2 2026
    This episode continues our two-part series on the law firm merger decision. In Part 1, Steve and Daniel explored how to determine whether merging is the right move. In Part 2, the focus turns to execution and what actually makes a law firm merger succeed. On this episode of Great Practice, Great Life, Steve Riley is joined by Molly Sasso, Christie Guerrero, Jay Henderlite, and Atticus Practice Advisor Daniel Struna for a candid breakdown of a successful law firm merger in action. Using their Jacksonville-based family law firm as a case study, they walk through the deliberate process that transformed two practices into a unified 25-person firm led by three board-certified partners. The conversation centers on the execution details most law firm mergers overlook. The group explains how a year-long pre-announcement period, guided by structured conversations and predetermined questions, created clarity and trust before anything became official. They share how they navigated a retiring partner's evolving exit timeline, designed C-suite leadership roles aligned with each partner's strengths, and built compensation structures that properly credited non-billable leadership work. They also address power dynamics early, including how two long-standing partners intentionally integrated a third without creating an outsider dynamic. Operationally, the episode highlights the systems and behaviors that supported the merger long term, including their "don't make me care" empowerment philosophy, processing emotional reactions with a practice advisor before taking action, and using multiple partner retreats to resolve compensation, workload, and decision-making expectations transparently. A recurring theme is that the preparation required for a law firm merger often strengthens a firm even if the deal never closes. This episode is essential listening for firm owners considering a law firm merger or scaling with intention. It shows that successful mergers are not about speed or chemistry alone, but about alignment, structure, and doing the work before problems arise. In this episode, you will hear: Real-world case study on merging two family law practices into one scalable firmDefining executive leadership roles to speed decisions and reduce frictionTimeline and strategy from early merger talks to public launchLeading two teams through cultural and operational integrationAligning partner compensation to reward leadership beyond billable hoursBuilding a firm culture that empowers staff while maintaining accountabilityWhy having a practice advisor was critical to merger success Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐ If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Sasso Guerrero & Henderlite https://familylawyerjax.com/Molly Sasso https://familylawyerjax.com/attorneys/about-mollysasso/Christie Guerrero https://familylawyerjax.com/attorneys/about-christie-guerrero/Jay Henderlite https://familylawyerjax.com/attorneys/jay-henderlite/ Split Happens Podcast https://familylawyerjax.com/category/split-happens/ Daniel Struna, Practice Advisor & Attorney: https://atticusadvantage.com/team/daniel-struna/Episode 168: Should We Merge? Part 1: The 3 Biggest Mistakes with Daniel Struna https://atticusadvantage.com/podcast/should-we-merge-part-1Workbook: Should We Merge? https://atticusadvantage.com/worksheets/should-we-merge/Workshop: The Path to a Great Practice & Great Life https://atticusadvantage.com/workshops/the-path-to-a-great-practice-great-life/My Great Life Focus https://mygreatlifefocus.com/Team Leader Certification Program (Code TLC500 for $500 off) https://atticusadvantage.com/law-firm-team-leader-certification/ Sasso Guerrero & Henderlite Social Accounts: Facebook: https://www.facebook.com/SGHLawInstagram: https://www.instagram.com/sghfamlaw/YouTube: https://www.youtube.com/@sgh_law Curious about growing your own law firm or getting support on how to do a succesful merger? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great ...
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    1 h y 8 m
  • Should We Merge? Part 1: The 3 Biggest Mistakes with Daniel Struna | Ep. 168
    Jan 26 2026
    In this episode of Great Practice, Great Life, Steve Riley is joined by Atticus Practice Advisor Daniel Struna for a candid conversation about one of the most consequential decisions a law firm owner can make: whether to merge law practices. Drawing on years of experience advising law firm owners, along with Steve's own history with failed mergers, they identify exactly where law firm consolidations go wrong. The problem is rarely legal talent or goodwill. Too often, lawyers merge based on mutual respect or personal chemistry without pressure-testing whether their visions and financial realities actually align. Steve and Daniel walk through the fault lines that undermine mergers early. They explore what happens when partners skip hard conversations about the future of the firm and personal life goals, and why avoiding early financial clarity around compensation structure, origination, and profit splits can lead to frustration later. They also draw a clear distinction between a true merger and what many firms mistakenly create instead: roommates sharing space while everything else remains separate. This episode is the first in a two-part series designed to help lawyers slow down and think like owners. Whether you are actively considering a merger or simply curious about future growth options, this conversation will help you ask better questions and spot warning signs earlier. Next week, tune in for Part 2, where Steve and Daniel sit down with the partners of a successful family law merger to unpack what worked, what they aligned on early, and the practical decisions that helped them build the new firm together. In this episode, you will hear: Why most law firm mergers fail due to business misalignment, not legal skillThe difference between a true merger and simply sharing office spaceThe danger of merging based on personal rapport instead of strategic fitAligning long-term practice vision with personal life goals before mergingCritical money conversations that must happen early, including compensation and investmentCommon red flags that signal a merger should not move forwardHow the merger evaluation process can strengthen your firm even if you don't merge Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐ If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Daniel Struna, Practice Advisor & AttorneyWorkbook: Should We Merge?Workshop: The Path to a Great Practice & Great LifeLimited-time offer! My Great Life Focus: Get a one-year supply (4 quarterly focusers) for $99.90 (50% off). Valid through January 31, 2026. https://mygreatlifefocus.com Should We Merge? Part 2: A Merger Case Study with Sasso, Guerrero & Henderlite Curious about growing your own law firm or getting support on how to do a succesful law firm merger? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.
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    37 m
  • What Should I Charge? Fixing Law Firm Pricing When You're Busy but Margins Are Thin with Jacquette Timmons | Ep. 167
    Jan 19 2026
    In this episode of Great Practice, Great Life, Steve Riley brings back financial behaviorist and pricing strategist Jacquette Timmons to tackle the question that makes even experienced attorneys hesitate: "What should I charge?" When your firm is busy, but margins feel thin, pricing often isn't "wrong," it's inconsistent because the logic underneath it is unclear. You're working hard, saying yes to work, and staying booked, but the income doesn't match the effort. Jacquette challenges the common advice to "charge what you're worth" and explains why tying fees to your identity creates stress, guilt, and second-guessing. Instead, she reframes pricing as a business decision: you are not your offer, and your fees should reflect the value and outcomes your services create not your personal worth. She also introduces a practical way to diagnose what's really happening in your firm: treat your services like an offer portfolio. When you look at each service as an asset, you can see which offers truly function as profit centers, which drain time and energy, and whether your marketing dollars are pushing the work that's least profitable. If you want law firm pricing that supports profit, future capacity and a sustainable life, this episode offers a clear, human-centered reset. In this episode, you will hear: Why "charge what you're worth" undermines pricing confidence Separating personal identity from business offers Viewing services as a portfolio instead of a menu Average revenue per case vs actual profit per case How pricing decisions shape marketing spend and client mix The financial, personal, and emotional layers of every pricing conversation Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐ If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Jacquette Timmons Episode 157: Money by Design, Not by Default with Jacquette Timmons Jacquette's Podcast: More Than Money with Jacquette TimmonsLinkedIn Instagram Atticus NewsletterLimited-time offer! My Great Life Focus: Get a one-year supply (4 quarterly focusers) for $99.90 (50% off). Valid through January 31, 2026. https://mygreatlifefocus.com Curious about growing your own practice without burning out? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.
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    34 m