Great Thinking: The Future of Advertising By cover art

Great Thinking: The Future of Advertising

By: Advertising Week
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  • Summary

  • Welcome to Great Thinking: The Future of Advertising, presented by the UK’s Department for Business and Trade, where leaders in the UK Advertising and Creative sectors discuss how they are navigating some of most important challenges brands are currently facing around the world.
    Copyright © 2023 Advertising Week
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Episodes
  • New Media Spaces for Advertising

    New Media Spaces for Advertising
    Mar 23 2023
    How brands can build value from being players in gaming, metaverse, VR and other alternative new media. Host Dino Myers-Lamptey in conversation with Jonny Shaw, CEO, VCCP+ and Mackenzie Jackson, Co-Founder Alliance Studios
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    27 mins
  • Tech-Driven Convergence

    Tech-Driven Convergence
    Mar 23 2023
    Opportunities in advertising, fashion, gaming, entertainment, and sport, where creativity and strategic excellence can create new brand winners. Featuring Charli Cohen, Founder, RSTLS, Andy Cooper, Director, Draw & Code and host Dino Myers-Lamptey.
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    32 mins
  • Storytelling in the Metaverse

    Storytelling in the Metaverse
    Mar 16 2023
    The Metaverse offers us all new and unique tools for storytelling, shared experience and a new approach to the idea of presence. Featuring Yush Kalia, Sales & Marketing Director, Dimension Studio and Isabelle Quevilly, Director, Creative Shop UK at Meta with host Dino Myers-Lamptey.
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    24 mins
Marketing Career Success Economics
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