Ever wondered how an engineer transforms into a sales powerhouse? Join us on Your Brand Amplified as we unpack the inspiring journey of Gregg Murphy and Mike Latch. With Gregg's mentorship, Mike overcame his skepticism and analytical roots to become a top sales representative, proving the undeniable impact of guidance and ethical practices. Their 15-year partnership showcases the blend of strategic thinking and optimization expertise, paving the way for scalable, ethical sales strategies.

Navigate the complexities of modern sales with insights from Gregg and Mike as they share their experiences in scaling a company's sales force and revenue using innovative software solutions. Learn how structured approaches and technology can streamline processes and eliminate manipulative tactics. Their forthcoming book "Sales Sucks" promises to demystify sales processes, offering clear guides for companies with strategic and complicated sales needs, ensuring that even the most analytical minds can find success in sales.

Discover the pivotal role of sales enablement technology and AI in empowering the often-overlooked middle tier of sales reps. We discuss the ethical training of AI tools, drawing parallels to historical technological shifts, and the importance of embracing new tech for career longevity. The mutual respect and complementary skills between Gregg and Mike have been the cornerstone of their success, and they share their journey, tips, and insights on creating scalable, ethical sales strategies. Tune in for a deep dive into their upcoming book and stay ahead in the ever-evolving sales landscape.

If you want to step up your strategic sales game, be one of the first to read ‘Sales Sucks’ when it drops. Join the waitlist for release.

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