Grow Your Law Firm Por arte de portada

Grow Your Law Firm

De: Ken Hardison
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  • Resumen

  • The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.
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Episodios
  • Maximizing Your Law Firm's ROI with Local SEO with Maria Monroy

    Maximizing Your Law Firm's ROI with Local SEO with Maria Monroy
    Jul 12 2024
    Welcome to episode 235 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Maria Monroy. Maria Monroy is the Co-founder and President of LawRank, a leading SEO company for law firms. Prior to founding LawRank, Maria developed a depth of knowledge and expertise in management, customer service, processes and procedures, and sales while working for industry leaders like AT&T. Since 2013, Maria has been a passionate advocate for and ally to LawRank’s attorney clients, helping them grow their brands, reach new clients, and ultimately achieve SEO success. She’s known and respected in the legal SEO industry for her expertise in digital marketing, as well as her ability to break down complicated concepts and terms and explain them in truly accessible ways. To Maria, it’s not just about getting results for her clients. It’s about helping them understand what’s going on behind the scenes in an effort to make their specific SEO project a success. When she's not thinking up new ways to support her clients, Maria enjoys working out, reading, and spending time with her three young children. What you’ll learn about in this episode: 1. Importance of Local SEO:
    • Local SEO helps law firms optimize their online presence for local searches, increasing visibility in local search results, directories, and maps.
    • Targeting local clients through local SEO strategies can lead to more website traffic, leads, and client conversions.
    2. Strategies for Local SEO:
    • Create and optimize a Google My Business profile.
    • Use local keywords in website content.
    • Collect positive reviews from satisfied clients.
    3. Evaluating SEO Fit:
    • Assess if SEO aligns with the firm's marketing goals, target audience, and budget.
    • Analyze the firm's current online presence, competitive landscape, and growth potential to determine the suitability of SEO.
    4. Developing an SEO Strategy:
    • Conduct keyword research.
    • Optimize website content.
    • Build high-quality backlinks.
    • Monitor performance metrics to track success.
    5. Essential Factors for SEO Success:
    • Quality Content: High-quality, relevant content that addresses potential clients' needs improves search engine rankings and attracts organic traffic.
    • Link Building: Backlinks from reputable websites establish the firm as an industry authority and improve visibility.
    • Local Citations: Consistent name, address, and phone number across directories enhance local SEO rankings.
    • On-Page Optimization: Optimizing meta tags, headings, and images with relevant keywords boosts search engine visibility and organic traffic.
    Resources: https://lawrank.com/podcast/
    https://www.facebook.com/LawRankMarketing
    https://www.linkedin.com/in/maria-monroy-2b350199/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    35 m
  • Digital PR Tactics Every Law Firm Should Know with Jason Hennessey

    Digital PR Tactics Every Law Firm Should Know with Jason Hennessey
    Jul 5 2024
    Welcome to episode 234 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jason Hennessey, CEO at Hennessey Digital. Jason Hennessey, entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing. Jason's expertise has fueled the growth and successful sale of multiple businesses, starting with a pioneering dot-com venture in the wedding industry. Serving as the CEO of Hennessey Digital since 2015, Jason's leadership has transformed a modest consultancy into a thriving eight-figure agency, earning a place on the prestigious Inc. 5000 list for five consecutive years. He is also the author of two Amazon bestsellers titled Law Firm SEO and Honest SEO. As a sought-after keynote speaker and a frequent guest on podcasts and webinars, Jason shares his wealth of knowledge. He contributes as a columnist to respected publications such as the Washington Post and is a regular contributor to Entrepreneur, Forbes, Inc., Newsweek, and Rolling Stone Magazine. Jason's accomplishments extend to being honored with the Gold TITAN Business Award in the Entrepreneurship, Branding, Advertising, & Marketing category, as well as being recognized as a National Law Review Go-To Thought Leader. Jason's journey has been enriched by his experience as a United States Air Force veteran and his attainment of a Bachelor of Arts degree in Marketing from the University of Nevada, Las Vegas. Commencing his SEO career in Las Vegas and later establishing a strong presence in the legal industry in Atlanta, Jason now resides in the Los Angeles area with his wife, Bridget, and their three children. What you’ll learn about in this episode: 1. Digital PR for Quality Backlinks: Importance of digital PR in generating high-quality backlinksSecuring backlinks from reputable sources to boost website popularity and domain authority 2. SEO Fundamentals and Google My Business: Technical optimization and quality content creation tailored to user intentImpact of Google My Business on local search rankings 3. AI in Content Creation: Leveraging AI-generated content alongside data-driven strategiesEnhancing search rankings through AI integration 4. Intake Management: Addressing intake issues to convert leads into signed casesImproving intake processes to maximize marketing efforts 5. Building Trust and Credibility: Importance of building trust and credibility in attracting and retaining clientsEffective SEO and digital PR strategies to enhance client relationships Resources: https://www.instagram.com/jasonhennessey/?hl=en https://www.youtube.com/channel/UCrorwnhMIn2-uxBuitqFLbA hennesseydigital.com jasonhennessey.com https://www.facebook.com/hennesseydigitalgrp/ https://twitter.com/jasonhennessey?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://www.linkedin.com/in/jhennessey/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    30 m
  • The Evolution of Law Firm Search Marketing Strategies with Adam Armbruster

    The Evolution of Law Firm Search Marketing Strategies with Adam Armbruster
    Jun 28 2024
    Welcome to episode 233 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Adam Armbruster, Senior Partner at Eckstein, Summers, Armbruster & Co (ESA & Co).

    With over 30 years of experience, Adam has helped clients grow their sales and profits by leveraging the power of TV, digital, and mobile advertising.
    As a Fox Business commentator and contributor to several publications, Adam shares insights and analysis on the latest media trends and their impact on consumers and businesses. Core competencies include designing and executing high-ROI campaigns, creating and implementing customized TV, web, and mobile plans, delivering keynote speeches, webinars, and training sessions, and applying the proven methodology used by the top one percent of all sales professionals. The mission is to help clients and audiences engage their customers and prospects effectively and stay ahead of the curve in the dynamic media landscape.

    What you’ll learn about in this episode: 1. Importance of Video Content: - Utilize various platforms like YouTube, Meta, and LinkedIn for video content. - Video content feeds AI algorithms, boosting visibility and engagement. 2. Evolving Marketing Strategies: - Embrace video marketing to engage audiences effectively. - Test different ad formats to determine what resonates best with viewers. 3. Responsive Client Engagement: - Immediate responsiveness is key to winning clients in urgent situations. - Differentiate your firm by emphasizing trustworthiness and responsiveness. 4. Online Reputation Management: - Online presence and responsiveness are crucial for client retention. - Leverage CRM data to analyze client patterns and improve conversion rates. 5. Competitive Market Strategies: - Brand and differentiation are essential in competitive markets like Atlanta and Miami. - Monitor key metrics like Google costs per click and conversion rates for marketing optimization. Resources: https://www.linkedin.com/posts/adam-armbruster-4bb862a_my-fox-business-interview-with-legendary-activity-6868984099739181057-q-T2?utm_source=share&utm_medium=member_desktop
    https://www.facebook.com/AdamonTV/
    https://www.linkedin.com/in/adam-armbruster-4bb862a/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost
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    30 m
Gestión Marketing Economía
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Loved the Content

Loved the Content
I'm not a US based attorney, our BAR has strict rules against some of the marketing practices performed in the US and still, I find a lot of value in some of the episodes.

As I am a corporate lawyer and most epsiodes are with PI practitioners I only listened to some episodes but in general - truly recommended!

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