Amidst the boom of go-to-market (GTM) in B2B, there’s no better time than now to decode the intricacies of the strategy. Is it real? Or, is it hype? Can GTM really unlock efficient B2B growth?

Today we’re dissecting the core components and modern trends of GTM strategies, breaking it down from buzzword to game-changer in B2B growth. Because GTM isn’t a buzzword at all; it's a comprehensive process that connects strategy to execution across all customer-facing functions.

Tune in with us as we dive into go-to-market with Bryan Brown and explain just why GTM has become a game-changer for B2B growth. If you're a business leader looking to sharpen your GTM strategy, this episode is a must-listen.

Bryan Brown is a SaaS pioneer and thought leader in the marketing and sales tech industry and author of MOVE the 4-question Go-to-Market framework. As Co-founder he leads client advisory and analyst research at GTM Partners, a data-driven Go-To-Market Analyst firm helping GTM teams and GTM technology vendors achieve efficient growth by transforming their GTM strategy.

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People and culture are the bedrock of any successful growth strategy. But it’s easy to lose sight of this amidst the technological tools, trends, and best practices that bombard growth leaders daily. No matter how brilliant your strategy, if you get the people part wrong, it's hard to get the growth part right.

From the evolution of leadership fundamentals over the last decade to top mistakes that hold senior executives from being more effective leaders, we’re diving deep into what makes great leaders truly stand out.

Whether you're a senior executive, a mid-career leader, or just stepping into a leadership role, this episode is packed with actionable advice and thought-provoking insights. Tune in with us for a candid and insightful conversation with leadership expert Darrell Hammond Sr.

Darrell Hammond, Sr. completed a degree in Business Management after earning an athletic scholarship. After college he continued playing basketball and traveled around the world playing exhibition basketball, keynote speaking, and providing custom training. A silver medalist for Team USA, Darrell has first hand executive leadership experience on a variety of high performing teams.

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Depending on when you start counting, Account Based Marketing and Selling is 15+ years old as a defined GTM strategy. It’s time we take a fresh look at how and why Account Based started, its current state, and where it’s headed next as a driver of B2B growth.

One thing is for certain: it never should have been called ABM. True account-based motions are cross-functional, and the most successful include the entire customer journey–from acquisition to retention and expansion. But whether it’s due to CRM technology’s struggle to accommodate, or simply a lack of market complexity, many B2B organizations are still struggling to effectively execute ABX motions.

Join us as we unpack the complexities of ABX and discover how to leverage it for B2B growth with Gabe Rogol, CEO of Demandbase. Whether you're struggling with cross-functional alignment or looking to refine your account-based strategies, you’re in the right place.

Gabriel Rogol is the Chief Executive Officer of Demandbase. In his role, Rogol is responsible for fulfilling the company's mission of transforming how B2B companies go-to-market. Since joining Demandbase in 2012, Rogol has been integral in setting the product and corporate strategy for the company. Throughout his two-plus decade career, Rogol has held leadership positions, including managing world-class customer service and sales teams at IDG and other leading publishers. Rogol received his BA in Comparative Literature and Russian Language and Literature from Brown University.

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