In this conversation, Peter Anthony interviews Michele DeFilippo, an expert in self-publishing. They discuss the benefits of having a published book for business owners and entrepreneurs, the challenges of writing and self-publishing a book, and the services provided by Michele's publishing company. The main steps in the publishing process are editing, cover design, typesetting, proofreading, and printing. Michele emphasizes the importance of professional services and the misconception that a traditional publisher is necessary. In this conversation, Peter Anthony and Michele DeFilippo discuss the process of publishing books, focusing on printed books and e-books. They cover topics such as choosing keywords and descriptions for book listings, the best platforms for publishing books (including Amazon and IngramSpark), the benefits of self-publishing, the importance of maintaining control over your book, and the option of creating audiobooks. Michele also shares her own book, 'Publish Like the Pros,' which provides an overview of the publishing industry.

Takeaways

Having a published book is a great way for business owners and entrepreneurs to showcase their expertise and tell their customers more about their business.

The biggest challenge in self-publishing is finding accurate information online and understanding that a traditional publisher is not necessary.

The publishing process involves steps such as editing, cover design, typesetting, proofreading, and printing.

Professional services, such as editing and book design, are crucial for creating a high-quality book.

Authors should focus on writing their manuscript and then seek help from experts in the publishing industry. Choose keywords and descriptions carefully when listing your book on platforms like Amazon.

Consider using both Amazon's KDP and IngramSpark for the widest distribution and lowest cost.

Self-publishing allows authors to maintain control over their books.

Audiobooks can be created as an additional format for your book.

Michele DeFilippo offers a book called 'Publish Like the Pros' that provides an overview of the publishing industry.

Sound Bites

"It's a great way to tell your customers about your business."

"A book is kind of like a college diploma. It proves that you were able to put in four years worth of effort."

"Independent publishing means you are the publisher and you don't need a publisher."

"By using both of these platforms together, you get the widest distribution at the lowest cost."

"We can do all sorts of things for people. We can build a website. We can help you with your audio book. We can help with marketing and promotion, whatever the author needs."

"I normally recommend a professional narrator because they just do, they know how to breathe and they're trained and they know how to make the book come to life in a way that most people just can't do."

Chapters

00:00

Introduction and the Popularity of Writing Books

03:00

Challenges of Self-Publishing and the Misconception of Needing a Traditional Publisher

08:43

The Step-by-Step Publishing Process: Editing, Cover Design, Typesetting, Proofreading, and Printing

17:21

The Importance of Professional Services in Self-Publishing

21:47

The Benefits of Self-Publishing

23:55

Maintaining Control Over Your Book

30:28

Introducing 'Publish Like the Pros'

Find Michele here:

https://www.youtube.com/channel/UCQQSYNLxoSQDokF7cDiJ27Q

https://www.linkedin.com/in/michele-defilippo-824247/

https://twitter.com/1106design

Beate Chelette, a growth architect, helps businesses in the building, growth, and scale phases. She takes a holistic approach, mapping out the terrain, identifying the target audience, and creating a strategy for success. She advises against pursuing ideas that have no chance of success, such as converting coffee table books into eBooks. Instead, she encourages finding unique and viable ideas, like developing an ethical AI-powered retail search engine or creating an online tutoring platform. In the growth stage, it's crucial to understand the market and adapt to changing conditions. Beate emphasizes the importance of understanding the language and needs of the target audience and leveraging AI to gain insights and improve communication. In this conversation, Beate Chelette and Peter Anthony discuss the role of ego and spirituality in entrepreneurship. They explore how ego can hinder an entrepreneur's success and the importance of being clear about one's motivations and goals. Beate shares her personal journey of integrating spirituality into her coaching and consulting work, emphasizing the need for a deeper understanding of why entrepreneurs do what they do. They also discuss the impact-driven approach to business and the importance of aligning one's business with their values and purpose.

takeaways

A growth architect helps businesses in the building, growth, and scale phases by mapping out the terrain and creating a strategy for success.

It's important to pursue unique and viable ideas that solve specific problems and have a target audience.

In the growth stage, businesses need to understand the market and adapt to changing conditions.

Understanding the language and needs of the target audience is crucial for success.

AI can be leveraged to gain insights and improve communication with the target audience. Ego can be a hindrance to an entrepreneur's success, as it can lead to a lack of self-awareness and an overestimation of one's abilities.

Being clear about one's motivations and goals is essential in entrepreneurship, as it helps to align actions with purpose and values.

Integrating spirituality into coaching and consulting can lead to deeper insights and a more meaningful approach to business.

Successful entrepreneurs are often driven by a desire to make a positive impact and leave a legacy beyond financial success.

Aligning one's business with their values and purpose is crucial for long-term success and fulfillment.

Chapters

00:00

The Role of a Growth Architect

03:50

Finding Unique and Viable Ideas

09:25

Monetizing Podcasts and Niche Markets

11:26

Ethical AI and Retail Search Engines

17:29

Adapting to Changing Market Conditions

20:27

Leveraging AI for Insights and Communication

22:13

The Role of Ego in Entrepreneurship

26:13

Integrating Spirituality into Coaching and Consulting

29:22

The Impact-Driven Approach to Business

36:03

Aligning Business with Values and Purpose

You can find Beate here:
https://www.youtube.com/c/GrowthArchitect
//www.instagram.com/beatechelette/
https://www.linkedin.com/in/beatechelette/
https://beatechelette.com/
https://beatechelette.com/our-podcast/

The conversation explores the concept of the hero's journey and its application in coaching individuals and businesses. The hero's journey is a pattern found in myths and stories across cultures and time. It involves stepping into the unknown, facing obstacles, and ultimately transforming or discovering one's true self. The conversation also delves into the power of storytelling and the connection between the head, heart, and gut in shaping our experiences. The importance of beginning with the end in mind and creating a compelling future story is emphasized. Courage is highlighted as a key trait of heroes on their journey. The conversation explores the concept of the hero's journey and how it can be applied to individuals, leaders, and organizations. It also touches on the idea of superhero coaching and the importance of addressing grief in the process of change. The conversation concludes with advice on how to approach life using the hero's journey archetype.
keywords
hero's journey, coaching, myths, storytelling, transformation, future story, courage, hero's journey, superhero coaching, change, grief, leadership, organizations
takeaways
The hero's journey is a universal pattern found in myths and stories across cultures and time.
The hero's journey involves stepping into the unknown, facing obstacles, and ultimately transforming or discovering one's true self.
Storytelling is a powerful tool for personal and professional growth.
Creating a compelling future story and beginning with the end in mind can shape our experiences and help us achieve our goals.
Courage is a key trait of heroes on their journey. The hero's journey is not about being invincible, but about being vulnerable and relatable.
Planning is not enough when embarking on a journey of change; it requires continuous preparation and adaptation.
In organizations, storytelling and shared vision are crucial for successful change.
Grief is often neglected in the process of change and should be addressed and acknowledged.
Everyone has the potential to be a hero and can draw inspiration from their own personal superheroes.
Being conscious and intentional about staying on the path of change makes it easier to navigate.
titles
Courage on the Hero's Journey
Creating a Compelling Future Story Embracing the Hero's Journey in Life
Preparing for Change: Beyond Planning


About Brian Gorman
Since first trying to convince Syracuse University to change its mascot from that of a Native American stereotype, the common thread in my journey has been change. At the personal level, I have gone from an introverted Eagle Scout as a college freshman, to a public speaker (including TEDx), author, podcast host, and podcast guest. At the organizational level I have been a change catalyst, consultant, and leader working with everything from startups to century-old global companies. At the social level, I have been an AIDS activist and LBGTQ+ rights activist, and volunteer with an organization that works to help heal child sexual abuse. My commitment is to share everything I know about moving through change with everyone I can in every way I know how even as I continue to learn and grow myself. Brians socials:
https://www.linkedin.com/in/briangorman07030/
https://transforminglives.coach/
https://www.facebook.com/TransformingLives.Coach