#06: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode, I advise Alexander Buckridge, an NYC-based architect that just launched his own firm, Studio Bucky.

He’s trying to win his first project, so we dive into how Alexander can approach the conversation and negotiate effectively. The conversation is packed with nuggets like how to prepare for the call, how to identify the decision maker, and what vocabulary works best in a negotiation.

00:00 Episode Intro
01:54 LinkedIn Strategies
02:56 Setting Up Your LinkedIn Business Page
03:51 Maximizing Personal Profile Engagement
04:33 Leveraging Creator Mode
05:58 Building in Public and Content Strategy
13:27 A Word From Our Sponsor
14:48 How To Launch A New Brand

RESOURCES MENTIONED

→ Building Rapport: How Architects Gain Favor With Clients - https://growthitect.com/articles/building-rapport-how-architects-gain-favor-with-clients
→ Preparing To Win: 3 Answers Architects Must Have Before Trying To Win A New Client - https://growthitect.com/articles/preparing-to-win-3-answers-architects-must-have-before-trying-to-win-a-new-client

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join
→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9

STAY CONNECTED

→ Follow on LinkedIn: www.linkedin.com/in/tylersuomala

→ Follow on Instagram: https://www.instagram.com/growthitect_com
→ Subscribe on YouTube: https://www.youtube.com/@growthitect
→ Follow on Twitter: https://twitter.com/TylerSuomala

SPONSORS

Use Gelt for worry-free tax management for you and your firm.

Get 10% off your Gelt subscription → http://joingelt.com/growthitect

#05: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, an NYC-based architect launching his own firm, Studio Bucky.

We dive into how Alexander can leverage LinkedIn to attract high-quality clients. Learn how to grow your company account, setup your personal account for success, and divide your content properly.

Plus we discuss how to send an effective launch announcement to your network.

00:00 Episode Intro
01:54 LinkedIn Strategies
02:56 Setting Up Your LinkedIn Business Page
03:51 Maximizing Personal Profile Engagement
04:33 Leveraging Creator Mode
05:58 Building in Public and Content Strategy
13:27 A Word From Our Sponsor
14:48 How To Launch A New Brand

RESOURCES MENTIONED

→ LinkedIn Clicks: Increase Website Traffic From Your LinkedIn Profile - https://growthitect.com/articles/linkedin-clicks-increase-website-traffic-from-your-linkedin-profile

→ Warm Emails: Drumming Up New Clients - https://growthitect.com/articles/warm-emails-drumming-up-new-clients

→ Content Matrix: How Architects Generate Endless Social Media Post Ideas - https://growthitect.com/articles/content-matrix-how-architects-generate-endless-social-media-post-ideas

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - **https://growthitect.com/join**

→ Irresistible Architecture Websites (Free 5-day email course) - **https://tylertactics.ck.page/03d11a3ed9STAY**

CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

Use Gelt for worry-free tax management for you and your firm.

Get 10% off your Gelt subscription → joingelt.com/growthitect

#04: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, a NYC-based architect launching his own firm.

We dive into two potential projects that Alexander is trying to win right now. The first is a large distillery project in Ireland with roots from Alexander’s childhood. The second is some smaller scale installations for a developer in NYC.

Listen in to understand how to approach projects as a new firm and give yourself the best chance of success!

00:00 Episode Intro
02:04 How to approach distillery proposal
09:33 Sponsored by Gelt
10:54 RXR Relationship Building
19:23 Consistent Business Development
23:00 Podcast Outro

RESOURCES MENTIONED

→ Discovery Meetings: How Architects Attract High-Quality Clients - https://growthitect.com/articles/discovery-meetings-how-architects-attract-high-quality-clients
→ Proposal Presentations: The Architect’s 5-Step Process To Winning - https://growthitect.com/articles/proposal-presentations-the-architect-s-5-step-process-to-winning
→ Hearing ‘No’: 4 Reasons Successful Architects Get Told No Often - https://growthitect.com/articles/hearing-no-4-reasons-sucessful-architects-get-told-no-often

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join
→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

Use Gelt for worry-free tax management for you and your firm.

Get 10% off your Gelt subscription → joingelt.com/growthitect

#03: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, a NYC-based architect launching his own firm.

In this consult, we dive into the brand identity and website design of Alexander's new firm, Studio Bucky. You’ll hear the unique way that Alexander approached his brand identity and what my recommendations to dramatically improve conversions from his website.

If you’ve ever wondered about what goes into the brand and website design of an architecture firm, then this is for you!

[00:00] Podcast Intro

[01:54] Website Thought Process

[04:18] Brand Identity

[07:27] Website Design Critique

[14:21] Gelt Ad (Mid-roll)

[28:21] Transition To A Business Owner

RESOURCES MENTIONED

→ Above The Fold Design: 2x Conversions on your Architecture Firm Website - https://growthitect.com/articles/above-the-fold-design-2x-conversions-on-your-architecture-firm-website
→ Framing Effect: Turn Bland Services into Tasty Benefits - https://growthitect.com/articles/framing-effect
→ Call to Action: 6 Powerful “Contact Us” Alternatives - https://growthitect.com/articles/call-to-action-6-powerful-contact-us-alternatives-for-architecture-websites

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join
→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

Use Gelt for worry-free tax management for you and your firm.

Get 10% off your Gelt subscription → joingelt.com/growthitect

#02: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, a NYC-based architect launching his own firm.

We dive into Alexander's first proposal experience, the challenges he faced with project rejections, and strategies for using these setbacks as growth opportunities. I offer practical advice for improving client interactions, setting clear budget expectations, and structuring tiered pricing.

Tune in to gain valuable insights on overcoming the initial hurdles of starting an architecture practice.

[0:00] Podcast Intro

[01:57] Warm Emails

[18:00] Check out Gelt

[20:20] Dealing With Rejection

[21:58] Tiered Pricing Approach

[30:37] Podcast Outro

Alexander's Instagram / LinkedIn

RESOURCES MENTIONED

→ Hearing 'No': 4 Reasons Successful Architects Get Told 'No' Often

→ Proposal Presentations: The Architect's 5 Step Process To Winning
→ Warm Emails: Drumming Up New Clients

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter

→ Irresistible Architecture Websites (Free 5-day email course)

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

Use Gelt for worry-free tax management for you and your firm.

Get 10% off your Gelt subscription → joingelt.com/growthitect

#01: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode, I’m excited to introduce you to Alexander Buckeridge, an architect based in NYC who’s taking the bold step of starting his own firm.

Alexander’s journey is incredibly inspiring. He’s worked at some of the most notable architecture firms in both Europe and the U.S., and now he’s venturing out on his own. We dive into some key topics that I think you'll find really valuable, like how to balance design with business management, the importance of having clear mission and vision statements (and how to not let them slow you down), and effective strategies for positioning a new firm in a competitive market.

Alexander’s diverse experiences and strategic approach are full of lessons for anyone looking to establish their own practice. So, tune in and get ready to be inspired by his story!

[0:00] Podcast Intro
[02:07] Why start an architecture firm now?
[11:26] Mission and Vision Statements
[12:58] Market Positioning
[25:05] Podcast Outro

Alexander's Instagram / LinkedIn

RESOURCES MENTIONED

→ Cross-Selling: Increase Client Satisfaction and Firm Revenue

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter

→ Irresistible Architecture Websites (Free 5-day email course)

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

Use Gelt for worry-free tax management for you and your firm.

Get 10% off your Gelt subscription → joingelt.com/growthitect