Polly Taylor is the Contributor and Page editor at Mamamia. Polly previously worked in the UK in the women’s lifestyle media space, when she visited Australia on a ‘quick working holiday’ and found the perfect job at Mamamia, she’s never left!

Polly walks us through the contrasting stories you’ll find on the home page of Mamamia, from the latest celebrity drama to hard-hitting, gritty contributor pieces from survivors of domestic violence - there isn’t anything like Mamamia in the Australian media landscape.

We hear about what it means for content to “walk in her shoes” and how you can strategically hook your contributor pieces to a timely news event or trending conversation.

She explains what she’s looking for in a contributor pitch, and most importantly…the question that’s on everybody’s lips: how to ace your pitch subject line to get the attention of her and her team, giving us tangible examples of what that looks like. Gold!

If you have a vulnerable story to share, a trending hot take, or you’re an expert who has something important to say, stick around - this episode is for you.

Find Polly Taylor online:

https://www.linkedin.com/in/polly-taylor-189439144/

https://www.instagram.com/p/Bp_l_-9BaWUseQSODgVvXmdfCFAnf8NPXk0asM0/

Find Odette Barry online:

https://www.odetteandco.com.au/authority-brand

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr

Wendy Tuohy is a senior writer focusing on social issues impacting women and girls at The Age.

With over 40 years of experience writing about social affairs, Wendy is one of the true advocates, who in particular, has chosen to use her position of privilege to amplify and influence the mainstream media narrative about issues that truly matter.

In a time when mainstream media is copping heat left right and centre for its misrepresentation and downright misbehaviour, Wendy occupies a corner of the media where she has the time to thoroughly and thoughtfully interrogate heartbreaking and sensitive issues that matter, but also, very delicately work with stories and spokespeople that require careful thought, unwavering honesty, support through the process of shining light on very personal circumstances.

In this episode, Wendy shares her approach, from running 10+ stories concurrently in her mind, the power of brave, courageous and outspoken spokespeople, the importance of humanising tough stories with lived experience, and her ridiculously patient approach to receiving and supporting young PRs in the industry.

From the ‘why do you need to know this right now’, to the power of 3, and tips on how to lighten Wendy’s load with deep backgrounding of the industry, Wendy generously shares how change makers and social warriors fighting for a more just world can get on her highly coveted pages.

Get in touch with Wendy Tuohy

https://www.theage.com.au/by/wendy-tuohy-h15ltx

wendy.tuohy@theage.com.au

https://www.linkedin.com/in/wendy-tuohy-a22689b0/

Find Odette Barry online:

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr

Sam Hussey is the head of news and lifestyle at Forbes Australia, having previously been the Channel Seven editor in chief for the 7news.com.au publishing a cheeky 120 news pieces daily.

The change of pace to business, entrepreneurism and luxury lifestyle is a welcome one, as Sam discusses, as he’s tackling a slower, deeper style of journalism, that allows him and the team to interrogate issues in the business ecosystem with more time - and perhaps a little more finesse.

With new content series coming out on video, a new membership for women, and a deeper focus on the female-led startup ecosystem, Sam walks us through what the Forbes readership get excited about, and how to win a pitch with him.

If you’re a startup innovating and changing the way things are done, or a thought leader with incredible industry insights to share, this episode will help you understand how to score a feature or contributor seat at the Forbes Australia table.

Find Samuel Hussey online:

https://www.linkedin.com/in/samuel-hussey-b59b1b8a/

https://www.instagram.com/samuel__hussey/

Find Odette Barry online

https://www.odetteandco.com.au/authority-brand

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr