Feeling lost in the world of "brand" and "branding"? You're not alone! This episode w/ host Ambrosia Carey & special guest Nina Kovner of Passion Squared breaks down the key differences between these often-confused terms. Join us as we delve into the essence of what makes a powerful stylist brand, and how to translate that into tangible strategies for building a thriving salon. We'll explore everything from brand identitity to brand story, empowering you to attract your ideal clients and elevate your business to new heights. Tune in and unlock the secrets to building a memorable brand that stands out in the crowded salon landscape!

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Key Takeaways:

1. The brand is the story.

2. Branding is the identity of the brand, the aesthetic & logo

3. Branding is meant to help tell the brand story. It is not the brand story.

4. The first step is brand story then we design around that, including content.

5. One of the biggest misconceptions is to build your brand on social media, but that’s marketing.

6. It all starts with brand purpose: what problems are you solving.

7. Brand promise, how are we solving those problems.

8. Who are we serving (target audience), and what solutions do we have (products & services.

9. When approaching your story telling, the most powerful way of speaking is to an audience of one & making them the hero.

10. An exercise in helping you create this story is by listening to your clients.

11. If energy is put into brand identity but not story, there can be a mismatch in what people expect vs what they receive & it can hurt a business

12. Changing your branding every few years can hurt your business, consistency builds trust.

Find more info on Nina of Passion Squared & Instagram HERE

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