Handmade & Beyond Podcast Podcast By LL - Etsy & Handmade Business Coach cover art

Handmade & Beyond Podcast

Handmade & Beyond Podcast

By: LL - Etsy & Handmade Business Coach
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I help other people start, build, and grow their handmade and Etsy businesses so that they can make extra money pursuing their passion. I am a real seller that makes their entire living off Etsy and my handmade business. I teach others how to do the same.All content is copyright of Handmade & Beyond Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Copy This Strategy, It'll Blow Up Your Etsy Business
    Nov 14 2025

    Grow faster than 99% of Etsy shops 👇

    Steal my $540K shortcut & skip the struggle 👇

    👉 https://www.skool.com/etsygamesvip/about

    I help Etsy sellers who feel completely lost on what to sell, pick a profitable niche and build a product line that can actually scale. I start by showing you how to choose a niche you're passionate about (so you don't burn out chasing random trends), then walk through real demand and product research using Etsy Marketplace Insights plus tools like Alura, EverBee, and eRank.

    You'll see how I filter down to high-demand products, test niches the smart way, and use a "1,000 product" mindset to avoid dead-end ideas. Then I take a dog portrait example and turn that single idea into an entire product line with breed-specific SEO, style variations, and strategic pricing tiers that signal to the Etsy algorithm you're the go-to shop in your niche.

    By the end, you'll know how to:

    – Choose a niche based on passion and demand

    – Use Etsy Insights and third-party tools to validate product ideas

    – Avoid "yard sale" shops by committing to one focused niche

    – Turn one idea into dozens of profitable listings with variations and bundles

    – Leverage the 80/20 rule to double down on winners and expand into new niches (like cats and full pet art brands)

    If you want feedback, strategy support, and hands-on help implementing this, I also invite you into my Etsy Games VIP community where we dig into your shop, niche, and product line together.

    #etsy #etsyseller #etsyshop #etsysuccess #productresearch #etsytips

    💻Try Alura For Free Here: https://www.alura.io/?via=LLETSY

    📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess

    🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart

    Watch These Grow & Improve Your Etsy Business👇

    https://youtu.be/J-jysEC-rqs

    https://youtu.be/XoBckxhk5iw

    00:00:00 Why You're Lost on What to Sell on Etsy

    00:01:40 Step 1: Pick a Niche You're Actually Passionate About

    00:04:15 Why Chasing Trends Kills Long-Term Etsy Success

    00:06:30 My Story: Learning Skills After Choosing the Niche

    00:08:40 Step 2: Demand & Product Research with Etsy Insights

    00:11:10 Using Alura, EverBee, and E-Rank for Real Keyword Data

    00:14:00 Finding High-Demand Niches with the Product Tool

    00:17:00 Can Your Niche Support 1,000 Products? (Sustainability Test)

    00:19:10 Dog Niche Example: Turning One Idea into a Full Product Line

    00:22:10 Variations, Pricing Tiers, and Becoming the Go-To Shop

    00:24:30 80/20 Rule, Following the Data, and Expanding into New Niches

    00:26:30 Final Advice, Next Steps, and Etsy Games VIP Invite

    Show more Show less
    28 mins
  • Stop Losing Holiday Sales: 10 Changes You Can Make Before Midnight
    Nov 12 2025

    Grow faster than 99% of Etsy shops 👇

    Steal my $540K shortcut & skip the struggle 👇

    👉 https://www.skool.com/etsygamesvip/about

    Here's my last-minute Etsy holiday prep game plan to squeeze the most sales out of the season—without burning out. I cover fee-saving links, conversion boosters, inventory failsafes, deadline messaging, and fast ways to handle 2–3× order spikes.

    What you'll learn:

    • Save 4% on fees with Share & Save links (and where to update them across socials and bios)

    • Simple listing video ideas that stop the scroll and lift conversions (no logo intros)

    • Smart supply stocking, gift-wrap upsells, and packaging that earns repeat buyers

    • POD/physical inventory accuracy checks that prevent out-of-stock headaches

    • Policy/FAQ refreshes + holiday banners/feature images that match buyer intent

    • USPS deadline strategy with your buffer dates and where to post them (banner, photos, bulk edits)

    • Batch your life: preschedule posts, canned replies, push notifications for instant DMs

    • Handling a surge: pricing, processing-time tweaks, and shipping-window extensions

    • Create holiday bundles/sets and use seasonal long-tail keywords for discovery

    • Bonus growth moves: holiday shop sections, duplicate best sellers with seasonal SEO, personalization, run sales/free shipping, add coupon + review ask on packing slips

    #EtsySellerTips #EtsyHoliday #EtsySEO #HandmadeBusiness #SmallBusiness

    💻Try Alura For Free Here: https://www.alura.io/?via=LLETSY

    📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess

    🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart

    Watch These Grow & Improve Your Etsy Business👇

    https://youtu.be/J-jysEC-rqs

    https://youtu.be/XoBckxhk5iw

    00:00 Intro & what this holiday checklist covers

    01:12 Use Etsy Share & Save links to reduce fees

    02:09 Add listing videos that stop the scroll

    03:45 Stock up supplies, packaging & gift-wrap upsells

    06:03 Verify inventory accuracy (POD & handmade)

    07:21 Refresh policies, FAQs, banners & featured items

    08:02 USPS shipping deadlines + set your buffer

    10:18 Post deadlines everywhere (banner, photos, bulk edits)

    10:58 Batch tasks: schedule posts, canned replies, instant DMs

    12:44 Prepare for 2–3× orders: prices, processing, ship windows

    14:43 Build bundles & gift sets for higher order value

    15:36 Bonus SEO: holiday sections, seasonal clones, personalization

    18:06 Packing slip coupon + review request for repeat sales

    19:33 Wrap-up & where to get the downloadable checklist

    Show more Show less
    20 mins
  • Niche or Trends? The Etsy Strategy That Changes EVERYTHING
    Nov 10 2025

    Grow faster than 99% of Etsy shops 👇

    Steal my $540K shortcut & skip the struggle 👇

    👉 https://www.skool.com/etsygamesvip/about

    I'm breaking down one of the biggest struggles Etsy sellers face — choosing between building a niche shop or chasing trends. I share the real differences, the pros and cons, and the long-term impact on your business so you can stop guessing and start growing with clarity.

    I explain why niche strategy creates sustainability, consistency, and repeat buyers — and why trend-chasing creates burnout, stress, and short-lived wins. I also walk through how to blend both strategies the smart way, so you get steady evergreen income while still capturing seasonal and timely spikes in traffic.

    Here's what I cover:

    • Niche clarity and why it brings better long-term results

    • Trend chasing pitfalls and why most sellers burn out

    • Sustainability vs. speed — which actually grows faster

    • How to incorporate trends without losing your shop's flow

    • Smart ways to blend niches + trends for double the opportunity

    • How to avoid trademark issues when using pop culture

    • Why passion matters when choosing your shop direction

    • Building a cohesive shop instead of a "yard sale look"

    I keep it real and strategic with practical, easy-to-follow guidance you can implement today.

    Hashtags:

    #EtsySellerTips #EtsySEO #EtsyShopGrowth #EtsyBusiness #EtsySuccess

    💻Try Alura For Free Here: https://www.alura.io/?via=LLETSY

    📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess

    🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart

    Watch These Grow & Improve Your Etsy Business👇

    https://youtu.be/J-jysEC-rqs

    https://youtu.be/XoBckxhk5iw

    00:00 Etsy Niche vs Trends Overview

    00:00:40 The Core Question Sellers Ask

    00:01:15 Why Niche Strategy Creates Sustainability

    00:02:05 Understanding Your Ideal Customer Roadmap

    00:03:00 The Stress Behind Trend Chasing

    00:03:48 Why Trend Sellers Burn Out Fast

    00:04:26 Lack of Passion Makes Trends Unsustainable

    00:04:57 Poor Quality Listings and the Yard Sale Effect

    00:05:36 How to Smartly Use Trends Inside a Niche

    00:06:00 Seasonal Trend Opportunities

    00:06:21 Pop Culture Trends and Trademark Risks

    00:06:52 Blending Niche With Trending Designs

    00:07:13 Why Sustainable Growth Beats Quick Wins

    00:07:30 Building a Long-Term Etsy Business

    00:07:45 Final Advice and Invitation to Join Etsy Games VIP

    Show more Show less
    7 mins
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