Handmade & Beyond Podcast Podcast By LL - Etsy & Handmade Business Coach cover art

Handmade & Beyond Podcast

Handmade & Beyond Podcast

By: LL - Etsy & Handmade Business Coach
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I help other people start, build, and grow their handmade and Etsy businesses so that they can make extra money pursuing their passion. I am a real seller that makes their entire living off Etsy and my handmade business. I teach others how to do the same.All content is copyright of Handmade & Beyond Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Top 3 Etsy Mistakes of 2025 (Fixes Inside)
    Dec 24 2025

    Grow faster than 99% of Etsy shops 🚀

    Steal my $550K shortcut & skip the struggle 👇

    👉 https://www.skool.com/etsygamesvip/about

    I'm closing out the year by calling out the three biggest Etsy mistakes I've seen holding sellers back in 2025 and what to do instead going into 2026. I walk through why underutilized shop sections quietly hurt traffic and trust, how your photos and listing visuals directly control clicks and conversions, and why a lack of niche focus makes growth harder than it needs to be. I also explain how Etsy's algorithm uses your shop data, how to turn images into sales tools instead of placeholders, and how targeting a clear audience makes product creation easier and more profitable over time. If you want more traffic, better conversions, and a stronger foundation heading into the new year, this is the reset most sellers need.

    #etsyseo #etsyseller #etsytips #etsymistakes #onlinebusiness #sidehustle

    👉Printful, My Favorite POD Software: https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d

    🔥Try Kittl here and use code LLYT for 25% off: https://kittl.pxf.io/POLJaM

    💻Try Alura For Free Here: https://www.alura.io/?via=LLETSY

    📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess

    🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart

    Watch These Grow & Improve Your Etsy Business👇

    https://youtu.be/J-jysEC-rqs

    https://youtu.be/XoBckxhk5iw

    00:00 Why These Etsy Mistakes Are Holding Sellers Back

    00:49 Mistake #1 Underutilized Shop Sections

    01:52 How Shop Sections Feed Etsy's Algorithm

    02:33 Shop Sections as SEO Mini Landing Pages

    03:35 Using the About Section for Trust and Keywords

    04:42 Why Every Shop Detail Still Matters

    05:03 Mistake #2 Listing Photos That Kill Clicks

    05:45 How Photos Control Traffic and Click Through Rate

    06:39 Using Images to Sell Not Just Display

    07:43 Turning Photos Into Sales Tools and Social Proof

    09:18 Alt Text and Hidden SEO Most Sellers Skip

    10:05 Mistake #3 No Clear Niche or Target Audience

    11:56 Why Niche Focus Leads to Easier Sales

    13:15 Building a Sustainable Etsy Shop for the New Year

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    14 mins
  • I Fix This Etsy Shop in 10 Minutes (And It Explains Low Sales)
    Dec 22 2025

    Grow faster than 99% of Etsy shops 🚀

    Steal my $550K shortcut & skip the struggle 👇

    👉 https://www.skool.com/etsygamesvip/about

    I pick a random Etsy shop and show how I would change its trajectory using just three high-impact fixes in under 10 minutes. I focus on the exact areas that hold most Etsy shops back early on and explain how small, strategic changes can dramatically improve traffic, clicks, and conversions.

    I start by evaluating the shop at a glance to set realistic expectations around sales, reviews, and growth timelines. Then I walk through the first major fix: branding and shop aesthetic, including how banners, logos, and the About section influence buyer trust and Etsy SEO. Next, I explain why listing sections are one of the most overlooked SEO and conversion tools on Etsy and how they act like mini landing pages for both shoppers and search. Finally, I dive into product photography and video, breaking down why consistency, backgrounds, lighting, and movement matter so much in crowded Etsy search results.

    This walkthrough is designed to help you spot the same issues in your own shop and apply these fixes quickly, without getting overwhelmed by minor details.

    #etsyseo #etsyshopreview #etsytips #etsyseller #etsyshopgrowth #etsymarketing

    👉Printful, My Favorite POD Software: https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d

    🔥Try Kittl here and use code LLYT for 25% off: https://kittl.pxf.io/POLJaM

    💻Try Alura For Free Here: https://www.alura.io/?via=LLETSY

    📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess

    🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart

    Watch These Grow & Improve Your Etsy Business👇

    https://youtu.be/J-jysEC-rqs

    https://youtu.be/XoBckxhk5iw

    00:00 Random Etsy Shop Review Challenge Explained

    00:16 Rules And Why Only Three Fixes Matter

    00:45 First Impression And Shop Performance Snapshot

    01:38 Setting Realistic Etsy Growth Expectations

    02:16 Fix #1 Branding And Shop Aesthetic

    03:44 About Section And Branding For SEO

    04:45 Brand Direction And Niche Clarity

    05:07 Fix #2 Listing Sections For Buyers And SEO

    05:47 Using Sections As Mini SEO Landing Pages

    06:47 Fix #3 Photography Consistency And Backgrounds

    07:46 Making Products Stand Out In Search

    09:32 Why Etsy Listing Videos Increase Clicks

    10:09 Quick Video Tips To Capture Attention

    10:27 Etsy VIP Program And Support Overview

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    11 mins
  • From Zero to 100 Etsy Sales: The Repeatable System You Can Start Tonight
    Dec 9 2025

    Grow faster than 99% of Etsy shops 👇

    Steal my $550K shortcut & skip the struggle 👇

    👉 https://www.skool.com/etsygamesvip/about

    I show you the exact 8-step system I use to take an Etsy shop from "no sales" to the first 100 orders and beyond. I start with real proof from one of my own shops that's done over $500K in revenue, then walk through how to build a simple, repeatable process instead of chasing "magic products."

    Here's what I cover:

    – Why your first 10–100 sales feel impossible (and why it's not your fault)

    – How to choose a profitable, passion-driven niche that can actually feed you long term

    – A simple way to validate demand using Etsy's marketplace insights and external keyword tools like Alura

    – How to build focused product lines so the algorithm clearly understands who you serve

    – Ways to differentiate your products on purpose: better photos, value adds, materials, and experience

    – The listing cadence I recommend so you stay consistent without burning out

    – How to "follow the breadcrumbs" in your stats to double down on what's already working

    – The 100-visit rule that tells you whether you have a traffic problem or a conversion problem

    – Using Etsy's internal marketing (coupons, abandoned cart offers, sales, and when to use ads)

    – When and how to layer in outside traffic like Pinterest, YouTube, blogging, or email without overwhelming yourself

    If you want a realistic, data-driven way to grow faster on Etsy without guessing at what to do next, this episode gives you the framework I use over and over again.

    #EtsySeller #EtsyTips #EtsySEO #EtsyShop #SideHustle #PassiveIncome

    💻Try Alura For Free Here: https://www.alura.io/?via=LLETSY

    📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess

    🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart

    Watch These Grow & Improve Your Etsy Business👇

    https://youtu.be/J-jysEC-rqs

    https://youtu.be/XoBckxhk5iw

    00:00:00 Why Your First 100 Etsy Sales Feel Impossible

    00:01:06 Proof of Results and Etsy Games VIP Invitation

    00:02:02 Overview of the 8-Step Etsy Sales System

    00:02:19 Step 1 – Choose a Profitable, Passion-Driven Niche

    00:07:17 Step 1 – Validate Demand With Etsy and Keyword Tools

    00:13:12 Step 2 – Build Focused Product Lines Around Your Niche

    00:17:38 Step 3 – Differentiate Your Products and Add More Value

    00:20:13 Step 4 – Stay Consistent With a Simple Listing Cadence

    00:22:05 Step 5 – Follow the Breadcrumbs in Your Stats and Sales

    00:24:44 Step 6 – Use the 100-Visit Rule to Fix Conversion Issues

    00:27:41 Step 7 – Turn On Etsy's Built-In Internal Marketing

    00:31:13 Step 8 – Add One Smart External Traffic Channel

    00:34:13 Compounding Growth and the Long-Term Etsy Snowball

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    35 mins
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